Mind the Gap Services

Mind the Gap Services

Marketing Services

Fractional C-level growth and marketing operations for SaaS startups

About us

Mind the Gap Services (MTGS) optimizes key departments and resources with fractional CMO expertise at important milestones for SaaS startups, small businesses, and/or women-founded and led companies. MTGS provides core Marketing, Sales, and Operational services that creates a strong foundation needed to hit metrics-driven growth goals and bridge the gap between Marketing and Sales to support the CEO and scale effectively. Simply put, our mission is to find and resolve the gaps that keep Founders and CEOs from achieving growth and expansion. We do this through three pillars of service: Pillar 1 which provides fractional C-level strategic support to early-stage SaaS startups, to identify the gaps and connect the dots to accelerate their time-to-target achievement. Pillar 2, our Microservices, which gives small companies, at critical inflection points, access to C-level skills and marketing services that are typically out-of-reach due to cost. And Pillar 3 empowers women-led small businesses with resources and support to advance the growth of their business without worrying about immediate out-of-pocket costs.

Website
www.mindthegapservices.com
Industry
Marketing Services
Company size
2-10 employees
Headquarters
Los Angeles
Type
Privately Held
Founded
2023

Locations

Employees at Mind the Gap Services

Updates

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    🌟 **Spotlight Thursday: Elizabeth Muller, Co-founder and Executive Chair of Deep Isolation** 🌟 Today, we’re highlighting a trailblazer in the world of sustainable solutions—Elizabeth Muller, Co-founder and Executive Chair of DEEP ISOLATION. Elizabeth is leading the charge in changing how we think about nuclear waste disposal. Deep Isolation is using technology to safely isolate nuclear waste in deep, secure underground storage—addressing one of the most significant environmental challenges of our time. Elizabeth’s leadership has been instrumental in pushing forward a much-needed conversation on how we manage nuclear waste responsibly. As a female leader in the energy sector, she’s breaking boundaries, advocating for long-term solutions that are as safe as they are sustainable. Her mission with Deep Isolation isn’t just about technical innovation; it’s about creating a shift in environmental stewardship. By combining cutting-edge science with a commitment to safety and transparency, Elizabeth is ensuring that nuclear waste is managed in a way that protects people, the planet, and future generations. It’s a vision of sustainability that challenges the status quo and offers real hope for a greener future. 💡🌍 #WomenInTech #ClimateSolutions #SustainableInnovation #FemaleFounders #MindTheGapServices

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    🌟 Spotlight Thursday: Emily Rogers, Founder of Reath 🌟 At Mind the Gap Services, we love shining a light on innovators who are making a real impact—and today, it’s all about Emily Rogers, the visionary Founder of Reath. Based in Ireland, Emily and her team are using cutting-edge technology to create an infrastructure to tackle one of the most pressing environmental challenges: eliminating single-use packaging. Reath’s mission is more than just reducing waste—it's about creating a circular economy where packaging is tracked, reused, and repurposed. With sustainability at the heart of their work, Reath is transforming how businesses approach packaging, ensuring that waste reduction becomes a built-in part of their processes. Emily’s leadership and passion as an environmental activist are driving this forward-thinking company, and it’s inspiring to see how one startup can reshape industries and reduce environmental footprints. 🌱 Let’s celebrate her work today and every day as we continue pushing toward a more sustainable future! #Sustainability #CircularEconomy #FemaleFounders #MindTheGapServices

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    🎀 October is Breast Cancer Awareness Month 🎀 As we recognize this important month, it’s crucial to highlight key facts that emphasize the importance of awareness, early detection, and research in the fight against breast cancer: 💗 1 in 8 women in the U.S. will be diagnosed with breast cancer in her lifetime. 💗 Over 2.3 million women worldwide were diagnosed with breast cancer in 2020 alone. 💗 Early detection is key! The 5-year survival rate for localized breast cancer is 99% when caught early. 💗 40% of women have dense breast tissue, which makes it harder to detect cancer with a traditional mammogram. For these women, additional screening methods like ultrasounds or MRIs can be crucial. 💗 Breast cancer isn’t just a women’s disease. 1% of all breast cancer cases occur in men with about 2,600 diagnosed each year, meaning an estimated 1 in 833 men are diagnosed in their lifetime. Genetics also play a role. Women (and men) with BRCA1 or BRCA2 gene mutations have a higher risk of developing breast cancer, making routine screenings and genetic counseling essential for those with a family history. During Breast Cancer Awareness Month, let’s encourage routine screenings, support research, and raise awareness for all those affected—women and men. Every action counts in the fight against breast cancer! Together, we can make a difference. #BreastCancerAwareness #WomensHealth #MensHealth #EarlyDetectionSavesLives #MindTheGapServices

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    🌟 Spotlight Thursday: Dr. Susan Graham, Co-Founder and CEO of Dendra 🌟 Today, we're shining the spotlight on Dr. Susan Graham, Co-Founder and CEO of Dendra Systems, a company using AI and drone technology to restore ecosystems on a global scale. Susan’s passion for environmental engineering led her to co-found Dendra Systems, where they are revolutionizing the way we tackle deforestation and habitat restoration. By planting trees faster and more efficiently, Susan and her team are helping combat climate change and rebuild critical ecosystems. We love seeing women in tech making an impact, and Dr. Graham is doing just that—bringing innovation and sustainability together! #SpotlightThursday #WomenInTech #Sustainability #DendraSystems #MindTheGapServices

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    🌟 **Spotlight Thursday: Buffy Price, Co-founder and COO of Carbon Re** 🌟 Today, we're excited to spotlight Buffy Price, Co-founder and COO of Carbon Re, a company revolutionizing how industries approach carbon reduction using cutting-edge AI technology. At Carbon Re, Buffy and her team are addressing the carbon emissions crisis by focusing on energy-intensive industries like cement and steel, which are responsible for a significant portion of global CO2 emissions. Their AI-driven platform is designed to optimize manufacturing processes by analyzing vast amounts of data to identify inefficiencies and recommend actionable solutions. The results? A dramatic reduction in energy use and carbon output, all while maintaining the profitability and production targets of their clients. By focusing on both environmental impact and industrial efficiency, Carbon Re is setting a new standard for how industries can achieve sustainability goals without sacrificing performance. With Buffy’s visionary leadership, Carbon Re is proving that AI can be a powerful tool in the fight against climate change. 🌍💼 #AIForGood #ClimateTech #Sustainability #CarbonRE #MindtheGapServices

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    🌟 **What We're Doing Wednesday** 🌟 We’re kicking off a new segment here at Mind the Gap Services called *What We're Doing Wednesday!* and this week, we get to see what Helena is doing 🎉 This is *our* way of giving you a peek behind the curtain into the world of fractional CMOs and the incredible business owners we partner with. Every Wednesday, we’ll be sharing what *we* are up to—whether it's researching a new project, helping a brand grow, or navigating the challenges and wins of building strategies. 💡✨ Curious about what it’s like to work with a fractional CMO? Want to see how we help businesses thrive? Stay tuned every Wednesday for an inside look at how we drive impact and innovation. We can't wait to share our journey with you! #WhatWeAreDoingWednesday #MindTheGapServices #FractionalCMO #BusinessBehindTheScenes

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    🌟 Spotlight Thursday 🌟 This week, we’re spotlighting three amazing founders who are making major strides in women’s health. Meet Julie Yip and Anu Parvatiyar of Ananya Health, and Christal Wang, founder of Shimmer. Ananya Health is tackling cervical cancer head-on by focusing on the treatment of precancerous cells. Julie and Anu are revolutionizing how women access care, offering a solution that’s both affordable and less invasive. The platform known as the CRCL offers a portable cryoablation that is capable of being used in any clinic at a fraction of the cost of traditional gas based cryoablation. This in turn provides women with better treatment options, reducing the progression of cervical cancer, and improving health outcomes globally. Shimmer, founded by Christal Wang, is a platform designed to support individuals with managing ADHD. Shimmer offers personalized, data-driven tools to help navigate ADHD’s challenges, such as focus, emotional regulation, and productivity. Christal’s mission is to provide tailored resources that help patients thrive and to reduce the stigma around ADHD. What is really resounding with patients is that not only is the coaching program lead by a team that are experts in the field of ADHD, they all have diagnosed ADHD as well. These founders are leading the charge in FemTech, creating impactful solutions for women’s health and wellness. 🌟💡 #FemTech #WomenInTech #SpotlightThursday #MindTheGapServices

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    In this video, our Co-founder Sarah Pettay gives her perspective on why marketing is so important. Marketing is the backbone of any startup, and is key for brand awareness, growth, and sustainability. At its core, marketing provides the foundation for connecting with potential customers, building brand recognition, and fostering trust, regardless of the stage your business is in. Startups often struggle when they don’t prioritize marketing from the beginning, leaving them without a clear strategy to attract and retain customers. As highlighted in this Forbes article (https://lnkd.in/grnxkEKW), failing to invest in marketing early on can hinder a startup's ability to grow, leaving them lost without a clear message or direction. A solid marketing strategy ensures that startups can not only introduce their products and services to the right audience but also build long-term relationships. By aligning marketing with each phase of business development, startups can adapt to changes, scale effectively, and position themselves for lasting success. When startups overlook marketing, they miss out on critical growth opportunities that could determine their survival in a crowded marketplace. #StartupMarketing #MarketingMatters #GrowYourBusiness #MindtheGapServices

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    🚀 Spotlight on Leading FemTech Innovators: Gina Tiriakidou, Dr. Sarah Welsh, and Helene Guillaume Pabis 🌟 This Spotlight Thursday, we're excited to spotlight three visionary women who are driving progress and making a powerful impact in the FemTech industry. In the rapidly evolving world of FemTech, women-led innovations are at the forefront of creating groundbreaking solutions that empower women in every stage of life. Today, we shine the spotlight on three incredible leaders in the field: 👩🔬 Gina Tiriakidou, Founder of Vivian Lab Gina Tiriakidou is the powerhouse behind Vivian Lab, a company dedicated to providing accessible hormonal health solutions. Through cutting-edge research and personalized healthcare, Vivian Lab supports women in understanding and managing hormonal fluctuations, making a difference in the lives of those experiencing menopause, perimenopause, and other hormonal changes. Gina’s vision brings a new level of personalization and care to women's health. 👩⚕️ Dr. Sarah Welsh, Co-Founder of Hanx As a doctor with a background in gynecology, Dr. Sarah Welsh co-founded HANX, the first condom brand designed by women for women. Understanding that women have different needs in sexual health, Hanx provides natural, vegan condoms and other intimate health products, challenging the male-dominated contraceptive market. Dr. Welsh’s approach is redefining intimate care by making it cleaner, safer, and less taboo. 🏃♀️ Helene Guillaume Pabis, Founder of Wild AI Fitness, health, and AI combine in the work of Helene Guillaume Pabis, founder of Wild.AI. This AI-powered app helps women optimize their training, nutrition, and recovery based on their unique physiology, including menstrual cycles and menopause. Helene’s pioneering work is making it easier for women to train smarter, not harder, and embrace their bodies’ natural rhythms to improve performance and well-being. These women are redefining the future of women's health, providing innovative solutions tailored to the unique needs of women across the globe. Their contributions are a reminder that FemTech isn't just about innovation; it’s about empowering women to take control of their health with confidence. #FemTech #VivianLab #Hanx #WildAI #MindTheGapServices

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