MindBehind reposted this
🤫 We have one final insight from #BlackFriday And it’s all about messaging! ✉️ On Black Friday, our clients sent more messages than we have ever seen, including Email, App Push, Web Push, SMS, and #WhatsApp. Here are the number of messages sent on Black Friday, by vendor… Salesforce: 10.2 Billion Braze: 11.3 Billion Insider: 11.57 Billion Surprised by the scale? We aren’t. 🛍️🛒 “The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature market. In fact, a group of disruptors led by platforms like Insider are either at or above technical parity with the conventional solutions.” - Gerry Murray, Research Director, Marketing and Sales Technology at IDC. The volume of messaging we have witnessed over the busiest shopping period is testament to that. P.S. - Want to get access to 24 tried-and-tested strategies trusted by some of the world’s biggest brands to supercharge Black Friday performance - download ‘The Big Book of Black Friday Ideas’ and supercharge your Black Friday performance 👉 https://bit.ly/45l3aDM