MineLife Media

I've been thinking for a few hours about what to say about what's happening at the Mollie Kathleen, given how outspoken I am about the amazing opportunity that mine tours and museums bring to our industry. But instead of saying too much (like I usually do), I'm just going to ask you to keep these people in your thoughts. https://lnkd.in/gt4kRcDG

Should Mining Companies have an influencer budget? 🤔⚒ Let me know your thoughts in the comments! Our latest blog explores the untapped potential of influencer marketing in mining. From boosting visibility to bridging gaps with the public, discover how industry experts and employees can become powerful brand advocates. What are your thoughts? Share them below, or tag your favorite industry communicators and content creators! Read the full blog post to learn more 👉 https://lnkd.in/gxpsGN3S #MiningIndustry #InfluencerMarketing #SocialMediaStrategy #MineLifeMedia #ShareYourStory

Should Mining Companies have an influencer budget? 🤔⚒ Let me know your thoughts in the comments! Our latest blog explores the untapped potential of influencer marketing in mining. From boosting visibility to bridging gaps with the public, discover how industry experts and employees can become powerful brand advocates. What are your thoughts? Share them below, or tag your favorite industry communicators and content creators! Read the full blog post to learn more 👉 https://lnkd.in/gxpsGN3S #MiningIndustry #InfluencerMarketing #SocialMediaStrategy #MineLifeMedia #ShareYourStory

I'm so excited to be speaking on the Workforce Panel at #EPIC2024 in November! Will I see you there? 👀 Learn More 👉 https://lnkd.in/gbiCzYQ6 #Mining #ShareYourStory #IndustrialWorkforce

A new "Rock Record" is now available! In this video, we travel to the Big Island of Hawai'i to visit and explore some of the youngest rocks on the planet! 🌋 I also miss Kīlauea's latest eruption by a few days, but we won't talk about that. 👉👉 https://lnkd.in/ehP2n949 I started out making this video into more of a "vlog" style before realizing that I'm still working towards that, so this video is not only packed with geology but a ton of visitor tips and tricks. Hawai'i Volcanoes National Park is one of my absolute favorite Parks to visit, and I'm so excited I was able to share this journey with you all. It constantly grows and changes, and if you haven't had the opportunity to visit (or visit lately), I encourage you to check it out! I hope you enjoy! 🌋⚒ #TheRockRecord #Geotourism

The people of the Internet have spoken - they want to see me drive big equipment. 🏗️🚜 (Why is there not an excavator emoji??) Hey, it's not my call, it's the Internet that wants it! 1.5M views and a lot of questions to be answered... so who is going to let me drive a giant shovel or haul truck on site to appease the Internet? 👀 Kidding (kind of). But for real, the people have questions. Anyone I know at Komatsu Mining , Caterpillar Inc. , or Liebherr Mining want to chat about giant mining equipment? Preferably from a mine site with a giant piece of equipment that I can "pretend" to drive 🤣 100% unashamedly leveraging this viral video to shoot my shot. Full video here: https://lnkd.in/eisMT-Na #MiningSocialMedia #MiningEquipment

To all those who asked me to wake you up when September ends, it's time! ⏰ It's been a busy month for MineLife Media! 🌋 We (*almost) unplugged on a much-needed vacation, but got a brand new Rock Record out as well! ⚒ I'm sharing my favorite conference social media tips from #MINExpo2024 📅 and as always, updating you on some upcoming industry events and holidays! See you in Q4 2024! (I know, crazy right?!) #MineLifeMedia #MiningSocialMedia

A big portion of my job is taking photos and videos, yet somehow I always forget 😅 Thanks to all my friends that humored me with the selfies today since I FINALLY remembered!! and huge S/O to the lovely gentlemen from Komatsu for the photoshoot 🤣 I'm so grateful for the mining industry and all the amazing people in it. Thank you to everyone this week who has taken time out of your busy schedule to say hello or chat with me! It means so much to get to meet my LinkedIn friends in person, and I loved getting to catch up with so many of you! More to come once my feet recover ⚒️ Next up: #EPIC2024 and AEMA! Kelly Ward Jennifer Hibbert Yelda Nur Demirdöğen Lorna Shaw Irena Bauman🐝 Paul Marsh Alexandra Price Shane Behanish ⚒️ #MINExpo2024 #mining #shareyourstory MineLife Media MINExpo INTERNATIONAL National Mining Association

Here at MineLife Media, we believe in making connections, not collecting Pokemon cards. If you're here at #MINExpo2024 and running out of business cards, here's a great hack to connect directly with those new connections on LinkedIn! 👉 Follow up trick - Use the scanner to connect with the person, but be sure to immediately send a note in your connection request (or DM them right away) with a short message like "Hey! It was great meeting you at MINExpo, I enjoyed talking with you about XYZ." That way you won't be wracking your brain next week about why you connected, and you'll be better suited to continue to grow that relationship! ❓Have you used this tool from LinkedIn before? Do you find it helpful? Let me know in the comments! ** This trick is more focused on those meeting people at the conference organically. If you're building a connection base for your business we definitely still recommend going old fashioned and collecting the cards, or using the cool tech with the conference badge scanner! #Mining #SocialMedia #ShareYourStory #MineLifeMedia MINExpo INTERNATIONAL National Mining Association Jessica Scanlan

Are you truly meeting your target audience where they are? We often talk about wanting to encourage Gen Z into mining, geosciences, and construction. Yet, the conversation keeps circling around within conference halls and on LinkedIn. Let's face it – that's not where the younger generation is hanging out. 👉 Key stat: Only 32% of adults (18-29) utilize LinkedIn. Yeah, we're not reaching them here. 👉👉 And here's the kicker: Posting your stock prices and investor updates on Instagram and TikTok? That's not helping either. I get it. Cross-posting content is easy, and we're all guilty of it sometimes (yes, even me!). At MineLife Media, we understand that social media can be overwhelming and time-consuming. But here's the truth bomb: If you genuinely want to change perceptions of our industry, you need to start thinking about your audience and content on EACH PLATFORM separately. And if you're only focused on posting stock prices and investor updates? It's time to stop saying you care about changing perceptions. Actions speak louder than words, especially in the digital world. It's time to rethink your approach to social media in mining, mineral exploration, and industry supply. Social media is a powerful tool that can shift public perception positively – or negatively, if we continue on our current path. Ready to revolutionize your social media strategy? Keep an eye out for upcoming posts where we'll share effective strategies and examples. Better yet, let's chat about how we can tailor a strategy just for you. Graphic: Visual Capitalist #MineLifeMedia #MiningIndustry #SocialMediaStrategy #ShareYourStory