MiQ

Yesterday our UK chief commercial officer Zuzanna Gierlinska and global chief strategy officer John Goulding took to the main stage at ExchangeWire's ATS London 2024, unpacking the state of CTV and how marketers can make the most of this powerful channel. The message was clear, it's time to unleash CTV. Good news, we have the turnkey solution to help you understand your existing audience, spot new opportunities and maximize every single campaign. To learn more about MiQ's TV Intelligence, click here: https://bit.ly/4gn9a4T #CTV #digitaladvertising #programmatic

It’s official: Spark24 is next week. We’re so excited to bring the industry together to solve business challenges in 24 hours, and experience a full agenda of collaboration and innovation. Special thanks to our conference sponsor Databricks for making Spark24 even bigger and better. And huge thanks to our sustainability partner 51toCarbonZero for helping make our global event carbon neutral. Keep an eye out for live updates, and prepare to be so inspired that you’ll immediately clear your calendar for next year. (Can’t say we didn’t warn you.) Watch this Spark24 space. #WeAreMiQ #Spark24 #NotYourAverageProgrammatic

In 2022, Amazon Web Services (AWS) came to our Center of Excellence, and experienced the collaboration, innovation and energy that is Spark24. They had an incredible time, and we’re thrilled to say that we’ll be hosting AWS again this year. Discover why the AWS team found our flagship global event so special. #WeAreMiQ #Spark24 #NotYourAverageProgrammatic

Who wants average programmatic when you can get so much more? With MiQ, you’ll achieve up to 70% reduction in unnecessary intermediaries, 40% more campaign efficiency, and 22% lower CPA. (And that’s just for starters.) Using tech that truly stacks up, our bunch of industry-leading experts only ever serve up quality, connected and bespoke solutions. Enjoy top-tier performance as standard, always with an added cherry on top. It’s not your average programmatic. Discover the programmatic you deserve: https://bit.ly/3AW9ZBE #WeAreMiQ #NotYourAverageProgrammatic #QualityOutcomes

As the digital landscape becomes more fragmented, how can marketers ensure their media buys are reaching the right audience efficiently? Our latest blog, authored by Oscar Rondon and Shamshu Dharwez, dives into how cross-channel media planning tools are transforming programmatic advertising. From unifying data to optimizing performance across multiple channels, these tools help brands maximize reach, avoid audience saturation, and drive meaningful results. https://bit.ly/4cY9yEb #ProgrammaticAdvertising #CrossChannelPlanning #DigitalAdvertising #MediaBuying #MediaPlanning #WeAreMiQ

Last week, MiQ's Wassim Mneimneh, Managing Director MENAT, delivered an insightful keynote at Campaign Middle East's Breakfast Briefing: The Future is Now event focused on what the future of digital advertising looks like for the MENAT market. Wassim unpacked topics like the challenges and benefits of AI; the data signals that matter most; and the growing opportunity of connected TV. Interested in taking your programmatic to the next level? Drop us a line here: https://bit.ly/47mncjl #wearemiq #programmatic

Sovit Garg (Senior director of tech, India) gave an inspiring presentation at Sabre India. Speaking on Domain-Driven Design (DDD), Sovit gave some key insights into some key principles that can align technical solutions with business goals. #WeAreMiQ #NotYourAverageProgrammatic #DomainDrivenDesign #Tech #SabreTalks

We're proud to unveil MiQ Commerce in Canada, a first-to-market solution designed for CPG advertisers to measure the impact of their brand campaigns on in-store sales. MiQ has entered into a strategic data agreement with NielsenIQ so brands can connect their online media activations with comprehensive sales-lift measurement. "We're excited to pioneer this innovative approach alongside NielsenIQ," says Jason Furlano, Chief Revenue Officer of MiQ Canada. "MiQ Commerce marks a significant leap forward in our commitment to delivering actionable analytics and unifying measurement for our clients." Read the press release here: https://bit.ly/3z9Lws4 #programmatic #digitaladvertising #cpg

Meaningful engagement with your ads is great for your brand. And even better? It’s great for the planet. When we can guarantee that more ads are seen by the right person, we keep greenhouse gas emissions to a minimum. In our latest report, we prove how our Attention solution improves your campaign performance, and protects the planet. Discover more by downloading the report: https://bit.ly/4cUbb5T #WeAreMiQ #QualityProgrammatic #NotYourAverageProgrammatic

New speaker alert: We're thrilled to announce our UK chief commercial officer Zuzanna Gierlinska is taking to the main stage at ATS London next week alongside our global chief strategy officer, John Goulding. Together, they'll be discussing the state of CTV and how marketers can make the most of this powerful channel. You don't want to miss this. Full agenda here: https://bit.ly/47ieEtF #CTV #digitaladvertising #programmatic