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We’re thrilled to have been part of Big Stick Willy's transformation! 🎉 Bringing their bold, fun tone to life through a visual brand identity and website design has been so much fun! Working alongside Mirage Media to capture product photography that matches this energy made it all the more rewarding. Cheers to growth and a brand ready to take off! 🚀 Check out the new look for yourself! https://lnkd.in/edZzJzZS #BrandIdentity #CreativeCollaboration #cpgbranding #cpgwebsite #websitedesign
Celebrating Growth and Transformation: A food service Startup’s Journey Big Stick Willy's Cheese Sticks has embraced the challenges needed to transform our company. We switched from Apollo to Seamless.AI, a shift that allowed us to streamline our prospecting...this was a step forward that marked a commitment to work smarter and evolve with the right tools to drive efficiency. And, in refining our approach to outreach, we let go of Outplay and introduced GMass - this allowed us to send more emails with a higher send rate and higher deliverability rate Working through some perseverance we realized that consistency and communication would be our pillars of growth, so we introduced a daily outbound call metric. This addition helped by – adding structure to our outbound strategy, fostering accountability, and ensuring our team stayed in sync. But we know that excellence doesn’t stop at internal systems. Our brand needed to shine with the personality and the quality we envisioned, so we brought in the creative force of Craft & Root for a phenomenal website design that truly captures who our brand is. And to make sure our photos matched that energy, we partnered with Mirage Media for amazing product photos. Now, our website speaks to our vision, making a lasting impression on all who visit. As a brand we’re stepping forward with new skills, stronger resilience, and were excited for what lies ahead with our new website in place...Cheers to growth and the road to success! Check out our new website below www.bigstickwillys.com