Mission North

The stakes are high for communications programs right now. The reality of shrinking newsrooms and marketing budgets have been all too clear this year. It’s harder than ever to reach audiences, yet there are fewer resources to do so. The good news? Communications is now more measurable— and as a result, more impactful— than ever before. With this has come a growing awareness of the business case for comms. Fueled by decades of experience and our research into the top pain points and needs across the markets we serve, Mission North is proud to have codified its strategic approach. The result is the Mission North Brand Navigator, a proven and scalable process that maps communications programs back to concrete stages of company growth. Our goal is to provide companies with a guide to what’s most important—reputation management, thought leadership, content marketing, and beyond. Here’s a closer look at the five categories and the measurable communications outcomes most crucial for each: https://lnkd.in/eEjqWNPi #StrategicCommunications #ThoughtLeadership #ContentMarketing

“Great companies think about how they communicate around key themes over the next four to eight quarters,” – Leslie Pfrang, Partner at Class V Group, an IPO and #CapitalMarkets advisory firm. We recently caught up with Leslie to discuss the current state of #IPOs and what great companies can do to prepare for the rigors of becoming publicly traded (including identifying the optimal launch date). Read our full interview with Leslie, here: https://lnkd.in/eWQ5ySUq

In a market buzzing with tech optimism, companies are leaning on strategic communications to elevate their stock prices. But no amount of clever messaging can salvage weak business fundamentals. Our co-CEO, Tyler Perry (she/her), shares in Fast Company how you can effectively navigate market challenges with: ✅ Quality over quantity ⚓️ Anchoring to your strategy  🔎Providing clear and transparent guidance  🤝Creating investor opportunities 📣Activating your stakeholders Learn more about how to navigate the complexities of today's market here: https://lnkd.in/gMwgRr8v

Curiosity is a superpower in today’s fast-changing marketing world, and no one knows this better than our co-CEO Bill Bourdon. Join Bill and Olivia Gambelin on Monday at 12:00 pm ET for a special LinkedIn Live as they explore how curiosity drives impactful #AI storytelling. If you’re tired of surface-level buzzwords and want to explore how your brand can authentically leverage AI to create impact, this is a conversation you won’t want to miss.

Tenable's Chief Communications Officer Michela Stribling recently shared some great insights about what pre-IPO comms looks like and the importance of internal comms. In our Q&A, Michela also covers a few other PR and marketing strategies for companies facing big milestones. Give it a read! https://bit.ly/4edHPRk

Mission North clients ezCater and LifeStance Health made waves last month, landing standout coverage with compelling survey data and fresh insights that captured attention. #DataDriven #PR

We recently caught up with RSA Conference's Director of Global #PR & #Comms, Ben Waring, to discuss how the event – attended by more than 40,000 guests in 2024 – has evolved over the years and what it’s like to manage press when high-ranking members of the federal government come to town. (Spoiler: Sec. of State Antony Blinken was one of them!) Give it a read here: https://bit.ly/4dhgdJV #Cybsersecurity

Our E3thos social impact team was blown away when they learned about City Blossoms' work creating access to safe, community-led green space for kids in Washington, D.C. So it was an easy decision to award them one of our $20,000 Impact Grants 🌸 City Blossoms will use the funding to expand their new Farm at Ft. Stanton in Washington, D.C.’s Ward 8 – including buying lumber to build garden beds, an arbor, and wood for handmade signage, as well as mulch, soil, tools, outdoor classroom materials, and books for a garden library. We can’t wait to visit! Executive Director Rafael Woldeab told us all about why this work matters to support climate resiliency and support students: [https://bit.ly/3XAiGcz

Preparing for an IPO is a journey that demands strategy, planning and precision. In Fast Company, our Co-CEO Tyler Perry (she/her) Perry outlines the crucial steps every pre-IPO company needs to follow: ✏️Craft Your Corporate Narrative as a Public Company 🪜Build Reputation Beyond Investor Relations 👊Proactively Manage Risk 🤝Meet Audiences Where They Are Her expert advice? Start building the foundation now—because when the market is ready, you should be too. Learn more about how to take these steps strategically: https://bit.ly/3MubWaP

Revolutionize your integrated communications strategy with the Mission North Brand Navigator. Our scalable process aligns with your company's growth stages, to ensure effective reputation management and thought leadership. Discover how we deliver measurable outcomes in a challenging media landscape. https://bit.ly/4duvnMQ