Miva, Inc.

Feeling decisive this Friday? Your customers should be too. 😉 There’s a sneaky-smart pricing tactic that helps them choose exactly what you want them to buy—  ...without coupons, discounts, or Jedi mind tricks. It’s called the Decoy Effect, and it works ridiculously well. Here’s how to:  ✅ Guide buyers to your high-margin product  ✅ Make “meh” options disappear  ✅ Sell more—without discounting a dime We turned it into a quick, swipeable carousel (with examples + setup steps for Miva users). 👉 Hit that right arrow and make your product lineup work for you. #ecommerce #pricingstrategy #miva #ecommercetips #conversionboost #DTC #B2B

Live on 3/27/2025 at 10 AM PST / 1 PM EST 🎥 - Paul Rafelson will be on the Ecommerce Revamped Podcast and we will be talking about Legal Strategies to Protect Your Ecommerce Business. Watch us LIVE or catch the replay on the Miva YouTube Channel: https://lnkd.in/g3vfHbpD More exclusive tips and tricks at the Ecommerce Revamped YouTube Channel: https://bit.ly/ER-Podcast

Manual tagging might’ve worked at 50 SKUs. At 5,000+? You’re going to burn out your ops team and your shoppers. Your product catalog shouldn’t feel like a full-time job. But for a lot of ecommerce teams? It totally does. 📦 Endless spreadsheets 🛠 Broken filters 😵💫 "Wait—did that promo go live!?" moments The truth is, messy catalogs don’t just waste time. They kill conversions. In our latest newsletter, we're breaking down:  ✅ Why catalog chaos happens ✅ What catalog automation actually looks like ✅ How to scale without burning out your ops team If you’re managing thousands of SKUs (or want to), this one’s for you.

Great product. Lousy listing. No sales. Let’s fix that. Strong listings = more traffic, better rankings, and higher sales. We pulled together a quick guide to help you win the click—and the customer. Here are 6 must-haves for listings that actually convert: ✅ Clear, keyword-rich titles ✅ High-quality, scroll-stopping images ✅ Benefit-driven descriptions ✅ Smart, psychological pricing ✅ SEO that works ✅ Social proof that sells Simple changes can drive serious growth. 📌 Save this checklist. Share with your team. Start optimizing today. #ecommerce#conversionrateoptimization #digitalmarketing #onlineselling #growthtips

🚨 Most ecommerce teams don’t know what’s actually killing their growth. It’s not your products. It’s your tech stack. 🛑 Slow load times = lost conversions 🔁 Manual work is draining your team 🔍 Poor search = frustrated shoppers 📉 Outdated platforms can’t scale 🙅♂️ One-size-fits-all personalization 🧩 Disconnected tools = chaos 📊 Reactive decisions over smart insights Modern ecommerce needs better tech. ✅ Faster sites ✅ Smarter systems ✅ Streamlined operations ✅ Personalized experiences Growth demands better tools. Don’t let outdated tech hold you back. 📥 See the full infographic below. #ecommerce #B2Bcommerce #retailtech #ecommercetips #growthstrategy #dtc #digitalcommerce #Miva

Live on 3/20/2025 at 10 AM PST / 1 PM EST 🎥 - Justin Chen of PickFu will be on the Ecommerce Revamped Podcast and we will be talking about How to Avoid Costly Ecommerce Mistakes with Consumer Insights. Watch us LIVE or catch the replay on the Miva YouTube Channel: https://lnkd.in/g3vfHbpD More exclusive tips and tricks at the Ecommerce Revamped YouTube Channel: https://bit.ly/ER-Podcast

Customers rage-quitting your sales process? Here’s why reducing friction (not just increasing satisfaction) could be your biggest conversion lever.👇 You’ve optimized your traffic. You’ve dialed in your product catalog. But if buyers still bounce before checkout  Or ghost you after one order You don’t have a sales problem. You have a customer effort problem. 👉 Enter Customer Effort Score (CES) The most underrated metric in ecommerce. While everyone’s chasing NPS and CSAT, CES measures what actually drives retention: ➡️ How easy was it to get what I needed? We break it all down in this week’s Ecommerce Advantage newsletter.

Throwback to this gem. It's hard to believe this was just last summer… and AI has grown up FAST. Since then, we’ve seen massive leaps—and we’ve been hands-on, testing what actually works for ecommerce. We had a blast sharing early AI innovations with other leaders at Camp Miva. Now, we’re bringing some of those insights here. Over the next few weeks, we’ll be dropping fresh tips, tools, and strategies to help you use AI to grow smarter, faster, and more profitably. ⚡ Stay tuned—good stuff is coming.

Live on 3/13/2025 at 10 AM PST / 1 PM EST 🎥 - Matt Remuzzi of CapForge will be on the Ecommerce Revamped Podcast and we will be talking about How to Stop Overpaying Income Taxes as an Ecommerce Business Owner. Watch us LIVE or catch the replay on the Miva YouTube Channel: https://lnkd.in/g3vfHbpD More exclusive tips and tricks at the Ecommerce Revamped YouTube Channel: https://bit.ly/ER-Podcast

The final day of Camp Miva 2025 is here, and we’re closing things out with full hearts and big ideas. These past two days have been packed with learning, collaboration, and connection—and we’re so grateful to everyone who joined us to make it all happen. Until next time!