Marketing AI Institute

🚨Introducing CampaignsGPT, a tool powered by ChatGPT. Just enter any campaign - be it a product launch, lead generation, or change management - and watch as this tool effortlessly breaks it down into tasks and subtasks. Each task is expertly labeled based on its exposure to AI, leveraging large language models to boost efficiency without compromising quality. Learn more in Ep.112 of #TheArtificialIntelligenceShow, linked in the comments. #AI #CampaignsGPT

We can't wait for this workshop with Jim Sterne! Join us in just two weeks at MAICON, register here: https://lnkd.in/g6PFt9C

Michael Conley, CIO of Cavaliers Operating Co. LLC and Rock Entertainment Group, is joining us at MAICON 2024! Mike Conley is a member of the Rock Entertainment Group executive team and the Chief Information Officer and Executive Vice President of the Cleveland Cavaliers, Cleveland Monsters, Cleveland Charge, Cavs Legion Gaming Club and Rocket Mortgage FieldHouse. Conley oversees information technology, broadcasting, business intelligence, data governance and emerging technology for the organization. With a quarter of a century of experience, Conley’s leadership has set a solid foundation from which the organization has flourished into one of the most successfully-operated and technology-driven sports and entertainment teams in the country. Join us in Cleveland, OH, Sept. 10-12.💡 #MAICON24 https://hubs.li/Q02LPYDw0

How many of the top 100 Generative AI consumer apps have you tried? In Episode 112 Mike Kaput and I dig into the latest a16z list. Creativity, productivity, aesthetics and dating apps dominate, with some tools that made me realize I’m very out of touch at times with the younger generations (e.g. RIZZ, Umax and LooksMax). The list features a number of cross-over apps that are popular with both consumers and business users, including ChatGPT, Perplexity, Claude, Suno, ElevenLabs, and Midjourney.. We also recap a recent interview that you won’t want to miss with Aidan Gomez, co-founder and CEO of Cohere; introduce CampaignsGPT as a tool to identify AI use cases; and share how Amazon saved $260M and "4,500 developer-years of work" using Amazon Q, their AI assistant. 00:04:11 — All New CampaignsGPT 00:14:10 — a16z Top 100 Gen AI Consumer Apps 00:24:13 — Cohere CEO Aidan Gomez on 20VC Podcast 00:35:43 — Amazon’s AI Assistant Productivity Gains 00:42:18 — Cursor AI Coding Assistant 00:46:18 — Procreate Anti-AI Stance 00:50:01 — OpenAI partners with Condé Nast 00:52:21 — OpenAI Names First Chief Communications Officer 00:55:33 —Anthropic and OpenAI Release Statements on SB-1047 00:58:51 — Lindy AI Goes Rogue 01:02:20 — Microsoft Copilot Safety and Security Concerns 01:05:05 — LinkedIn Generative AI Image Disclaimers https://lnkd.in/gF6PBg-U

From revolutionizing marketing strategies, optimizing content creation, enhancing customer experiences to streamlining operations, these 16 AI thought leaders are putting theory into practice. Whether you are a marketer, an agency professional, or a business leader looking to harness the power of AI, the expertise and experiences of these thought leaders will provide you with actionable insights. Read more below:

Thank you Typeface for being a #MAICON24 sponsor! Check out our full lineup of sponsors here: https://hubs.li/Q02HTSDz0

Andrew Mason, CEO of Descript, is joining us at MAICON 2024! Andrew Mason is the visionary behind Descript, the AI-powered app that revolutionizes the way we edit audio and video. Before Descript, he founded Detour, an innovative audio tour mobile app, and Groupon, the renowned ecommerce platform offering deals on local activities. Andrew's entrepreneurial journey showcases his ability to merge technology with user-centric solutions. We are thrilled to have him at MAICON to share insights into leveraging AI for creative and practical applications! Join us in Cleveland, OH, this Sept. 10-12.💡 #MAICON24 https://hubs.li/Q02LPNvB0

A campaign is a series of tasks designed to achieve a goal. Finding repetitive campaign tasks that you can automate is a great way to immediately unlock value from ChatGPT, Gemini, Claude and other LLMs. And now there’s a custom GPT to help you do just that. Introducing CampaignsGPT, a ChatGPT-powered tool designed to assess the impact of AI—specifically LLMs—on campaigns and the future of work. The GPT breaks campaigns into tasks, analyzes the impact of AI on each task, and provides actionable insights to prioritize AI use cases and maximize your productivity. You can just give CampaignsGPT a campaign type you want to assess, or give it a campaign with your actual tasks. CampaignsGPT works for any business unit. Try these campaign types: > MARKETING: Influencer Marketing, Lead Generation and Nurturing, Product Launch, Monthly Analytics Report, Price Optimization, Rebranding, SEO, Podcast. > SALES: Business Development, Customer Referral, Market Expansion, New Product, Sales Pipeline Optimization, Sales Training, Upselling and Cross-Selling. > SERVICE: Customer Onboarding, Customer Retention, Customer Service Training, Customer Survey, Support Response Time Optimization.  > OPERATIONS: Compliance, Cost Reduction, Inventory Management, Process Improvement, Risk Management, Supply Chain Optimization. CampaignsGPT is trained on an Exposure Key that assesses the impact of AI on campaigns as the models become smarter and more generally capable. This enables leaders to conduct impact assessments on specific roles, teams, and departments, and forecast how the impact will change as the models evolve in the months and years ahead. CampaignsGPT labels each task according to the Exposure Key below. Exposure means the ability for the LLM to reduce the time it takes to complete tasks with equivalent or greater quality than an average skilled professional. E0 – No exposure E1 – Direct exposure E2 – Exposure by LLM-powered applications E3 – Exposure given image capabilities E4 – Exposure given video capabilities E5 – Exposure given audio capabilities E6 – Exposure given advanced reasoning capabilities E7 – Exposure given persuasion capabilities E8 – Exposure given digital world action capabilities (AI Agents) E9 – Exposure given physical world vision capabilities (AI Vision Devices) E10 – Exposure given physical world action capabilities (Humanoid Robots) CampaignsGPT is capable of going beyond an initial impact assessment. Think of it as an AI planning assistant. Have a conversation with it, and push it to help you turn your chat into an actionable plan. Give it a try. It’s available now for ChatGPT users. https://lnkd.in/gshHGNsw

Discover how AI can accelerate your growth at #MAICON24. Join us in Cleveland, Sept 10-12, for inspiring sessions and invaluable insights. https://hubs.li/Q02JDNQx0

Paul Roetzer emphasizes the need for proactive AI integration in schools, advocating for AI literacy starting with educators. How can we ensure our schools are ready for this challenge?