MMA MENA

🚀 We’re excited to share that our MMA MENA AI & Data Committee Chair, Nurcan Bicakci Arcan, is continuing her insightful article series exploring the use of AI in the region! 📈🤖 Her upcoming piece features an interview with Devrim Melek, Senior VP of Strategy at OSN and MMA MENA BOD member, discussing how a media giant with 7.3 million viewers across the GCC and Egypt leverages #AI and #data in marketing. Stay tuned for this exciting article! For previous articles in the series, follow this link: https://lnkd.in/g7gQY4Ur #AIinMedia #DatainMedia #ShapetheFutureofMarketing #MMAMENA #AI #MENA

🚨 Today’s the final day! 🚨 Don’t miss your chance to submit your campaigns for the SMARTIES™ MEA Awards '24. Gain recognition across MEA, and let your innovation shine on a global stage! 🌍 Submissions close at midnight—make your entry count. 🏆 #shapethefuture #futureofmarketingexcellence #creativity #innovation #technology #digitalmarketing #AWARDS #marketingawards #WARCindex #mmaBII #RECMA #modernmarketing #SMARTIESAWARDSMEA’24 #SMARTIESCOACH #AI

🚀 AI's Impact on CRM and Loyalty in the Middle East 🌍 In the latest article, Nurcan Bicakci Arcan, MMA MENA Board Member and Chair of the AI & Data Committee, engages in a compelling conversation with Begum Kaya, Global Head of CRM and Loyalty at Pizza Hut. They explore how AI is reshaping CRM and loyalty strategies, focusing on key areas like personalization and predictive analytics. Begum emphasizes the importance of placing customers at the core of marketing strategies to enhance engagement and foster loyalty. 🔍 Discover how AI helps businesses in the Middle East tailor experiences that resonate with diverse consumer preferences, especially as Gen Z seeks experiential rewards over transactional loyalty. 🔗 Read the full article to learn more about AI's transformative impact in the region: https://lnkd.in/dxRxauKj Stay tuned for more insights from the world of AI and marketing! #MMAMENA #AIinMarketing #MiddleEastMarketing #ShapeTheFuture #DigitalTransformation #CRM #CustomerLoyalty #AI

👏 What an inspiring AI Masterclass session at the American University in Dubai (AUD)! 🙌 Thank you to James Dutton, FCIM from UM MENAT, for leading an insightful session with the AUD MBA students, and to Farah Arkadan for her invaluable support in making this possible. The session offered students a deeper understanding of AI, bridging academic knowledge with real-world applications. At MMA Academy, we’re excited to support initiatives that empower future leaders in marketing. Looking forward to seeing the impact these bright minds will bring to the industry! 🚀 #MMAAcademy #MarketingEducation #FutureLeaders #AUD #DigitalMarketing #AI #MarketingInnovation #MMAMENA Melis Ertem Nazli Hepyaz Iseri Güliz Senok Linda Kender Melike Kurtcan

🙏 A huge thank you to our Gold Partner Criteo for your unwavering support of the MMA MENA SMARTIES NEXT! Conference Riyadh 🙏 Your commitment to innovation and excellence truly helps us SHAPE THE FUTURE of marketing in the region. #SMARTIESNEXT! #AI #MarketingInnovation #FutureOfMarketing #shapethefuture #MMAMENA Melis Ertem Linda Kender Zeynep Albora Melike Kurtcan

🙏 A huge thank you to our Gold Partner Amplitude for your unwavering support of the MMA MENA SMARTIES NEXT! Conference Riyadh 🙏 Your commitment to innovation and excellence truly helps us SHAPE THE FUTURE of marketing in the region. #SMARTIESNEXT! #AI #MarketingInnovation #FutureOfMarketing #shapethefuture #MMAMENA Melis Ertem Linda Kender Zeynep Albora Melike Kurtcan

🙏A huge thank you to our Platinum Partner InMobi Advertising for your unwavering support of the MMA MENA SMARTIES NEXT! Conference Riyadh 🙏 Your commitment to innovation and excellence truly helps us SHAPE THE FUTURE of marketing in the region. #SMARTIESNEXT! #AI #MarketingInnovation #FutureOfMarketing #shapethefuture #MMAMENA Melis Ertem Zeynep Albora Linda Kender Melike Kurtcan

✨ What an amazing day at SMARTIES NEXT! Conference Riyadh! ✨ A huge thank you to all our incredible speakers who shared their insights and expertise, making each session truly valuable and inspiring. From AI innovations to growth strategies and skills development, we explored the future of marketing together. Thank you to all our attendees for joining us and for your enthusiasm in shaping the future of marketing. Let’s continue to push boundaries and innovate! We’d also like to extend our heartfelt thanks to our partners, InMobi Advertising, Amplitude, and Criteo, for their support in making this event a success. Until next time, let’s keep the momentum going! 🚀 #SMARTIESNEXT! #AI #MarketingInnovation #FutureOfMarketing #shapethefuture #MMAMENA Melis Ertem Linda Kender Zeynep Albora Melike Kurtcan

🎯 What an insightful session at SMARTIES NEXT! Conference Riyadh! 🎯 Our “NEXT! in Commerce Audiences” session, led by Abed Alfarra, gave us a deep dive into the power of personalized targeting. We explored how tailored approaches can enhance user experience, improve customer engagement, boost conversion rates, and foster customer loyalty. A big thank you to Abed Alfarra for sharing his expertise and guiding us through this impactful session! #SMARTIESNEXT #CommerceAudiences #Personalization #CustomerEngagement #MarketingInnovation #SMARTIESNEXT! #Vision2030 #FutureOfMarketing #shapethefuture #MMAMENA InMobi Amplitude Criteo Melis Ertem Linda Kender Zeynep Albora Melike Kurtcan Ayse Evin

🌟A valuable panel on Filling the Skills Gaps in Marketing at SMARTIES NEXT! Conference Riyadh!🌟 At our session “NEXT! Filling the Skills Gaps in Marketing: Strategies for Success”, our panelists tackled the essential skills needed to keep pace with today’s marketing landscape.  A big thank you to Elie Charbel, Darine Elkaissi, Reema Nezar Al Shammasi and Linda Kender for a rich and insightful discussion! #SkillsGap #MarketingSuccess #SMARTIESNEXT! #Vision2030 #FutureOfMarketing #shapethefuture #MMAMENA InMobi Amplitude Criteo Melis Ertem Zeynep Albora Melike Kurtcan Ayse Evin