MobiGuru

🌟 Exciting News! The MobiGuru team is gearing up for SiGMA Europe 2024 in Malta! 🇲🇹✨ From November 11-14, we’ll be in the heart of the action at the industry’s premier event, connecting with thought leaders, exploring the latest in mobile marketing, and showcasing innovative solutions for gaming and beyond. If you’re attending, don’t miss the chance to connect with our team to discuss how MobiGuru can help elevate your digital strategies! 📍 Location: Malta 📆 Dates: November 11-14, 2024 Let’s make SiGMA Europe 2024 unforgettable together! Reach out to book a meeting. 🚀 #SiGMAEurope #MobiGuru #MobileMarketing #Innovation #Networking

In-App Purchases: The Next Revenue Frontier for Social Networks and Media Apps 💸 Traditionally, social networks have relied on advertising for revenue, with user base size and time spent on the platform being the key success indicators. However, in 2024, social networks are shifting focus to direct user spending, with projections showing a 1.5x increase in direct revenue from users. 📈 TikTok is leading this charge, ready to capture not just our attention but also our wallets. The platform has revolutionized social media by introducing tipping for content creators. Back in January 2020, users spent an average of 11 hours per month on TikTok. By October 2023, that number had skyrocketed to 32.5 hours. By December 2024, the average user is expected to spend 40 hours per month on TikTok—13 hours more than on YouTube. ⏰ Time spent and user spending trends across social networks and media apps are on the rise, as shown in data.ai's insights for January-December 2023. 📊 Other platforms are following suit: YouTube is capitalizing through Shorts, Instagram is introducing "gifts," and Snapchat now offers subscriptions with early access to premium features. 🎁✨ Data provided by data.ai.

🔥 Retargeting in Mobile App Promotions 🔥 As of 2023, around 80% of leading advertisers rank retargeting among the most powerful advertising tools available. Why is mobile retargeting in such high demand? One key reason is that nearly 80% of users stop using an app within three months of installation. 📉 Retargeting offers a dynamic solution to this challenge, helping to re-engage users and bring them back to your app. In the upcoming slides, we’ll dive into how mobile retargeting works and highlight its unique advantages. 👀 Stay tuned for your guide to mobile success 📱 www.mobiguru.io

🚀 The MobiGuru Team is Heading to SBC Summit in Lisbon! 🇵🇹 We’re excited to announce that the MobiGuru team will be attending the SBC Summit from 24th to 26th September 2024 in beautiful Lisbon! 🌟 This global event brings together the best minds in sports betting and iGaming to discuss innovations, trends, and the future of the industry. As a leading force in mobile marketing, we’re thrilled to join the conversation and explore new opportunities for collaboration and growth. 💬 Let’s Connect! Whether you’re a partner, client, or looking for new ways to grow your brand through cutting-edge mobile marketing solutions, we’d love to meet you! 📅 Dates: 24-26 September 2024 📍 Location: Lisbon, Portugal Don’t miss the chance to connect with our experts and discover how MobiGuru can help take your business to the next level. Contact us to schedule a meeting or just stop by for a chat! See you in Lisbon! 🌍 #SBCSummit #MobiGuru #MobileMarketing #iGaming #LisbonSummit #SBCSummit2024

PPC Advertising: Key Features of Promotion PPC (Pay Per Click) is an online advertising model where advertisers pay each time a user clicks on their ad. A click is registered when a user is directed to a specific page, such as a landing page or an app store. The primary goal of PPC is to maximize the efficient use of the advertising budget. Unlike other online advertising models, PPC charges advertisers only for traffic that has shown direct interest by clicking. Today, many mobile app traffic sources operate under this model, making PPC synonymous with contextual and targeted advertising. In the banners below, we explore the key aspects of PPC and highlight the top traffic sources where it is widely used. www.mobiguru.io

The MobiGuru team is excited to announce that we will be attending SiGMA EAST EUROPE 2024! This is a fantastic opportunity to connect with industry leaders, share insights, and explore the latest trends in the world of digital marketing and advertising. 📣 SiGMA East Europe offers immense opportunities for new business. Held back-to-back with Affiliate World, the event draws top tier affiliates with high-value traffic to the Balkan-Slavic markets. Whether you want to discuss the latest user acquisition strategies, dive into data-driven marketing, or explore cutting-edge business growth solutions, our team is ready to connect and collaborate. 📅 Date: 2 - 4 September 2024 📍 Location: Budapest, Hungary 🤝 Don't miss the chance to meet our experts and learn how MobiGuru can help you achieve your marketing goals. Schedule a meeting with us in advance or just drop by our booth! Let's push the boundaries of digital marketing together. See you in Budapest! Visit us at mobiguru.io #mobiguru

Understanding DSP in Mobile Marketing: How It Can Elevate Your Advertising 📈 What is a DSP? 🤔 A Demand-Side Platform (DSP) is an essential tool for advertisers looking to purchase ad space efficiently. Through a DSP, you can access and buy ad inventory—such as video and mobile placements—from multiple publishers using a Real-Time Bidding (RTB) system. This all-in-one platform simplifies the process of managing ad campaigns, allowing advertisers to secure high-quality ad impressions and handle various ad exchange and data sharing accounts seamlessly. By leveraging AI 🤖, programmatic advertising, and machine learning, DSPs enable advertisers to participate in auctions across multiple publishers, ensuring their ads appear in the most effective spaces at the perfect time to reach their target audience 🎯. Choosing the Right DSP Platform 🛠️ When selecting a DSP, consider these key questions: 1) Does it meet your basic needs? ✅ Your chosen DSP should offer a user-friendly interface, extensive audience targeting options, and easy integration with a Data Management Platform (DMP). 2) Is it tailored to your specific KPIs? 🎯 Look for a DSP that can optimize for your specific goals, whether it’s reporting on unique events or managing multiple objectives simultaneously. For instance, if your focus is on brand awareness, you’ll want a DSP that tracks impressions, site engagement, and unique user metrics. 3) Does it provide access to the necessary inventory? 📊 The quality and relevance of the inventory available through the DSP are crucial. Access to the right ad inventory ensures you can reach the right audience effectively. For expert guidance on DSPs, reach out to MobiGuru. With a decade of experience and proprietary DSP technology, we can help you maximize your advertising impact 🚀. Visit us at www.mobiguru.io #mobiguru

We're continuing our Mobiguru in-app ad column to explain how to work with various in-app ad formats. Today, we'll be focusing on the playable ad format (PAF), one of the most entertaining 🎢 and engaging formats! Playable ads allow users to experience core app functionalities within the limited scope of an ad placement. They are full-screen and last anywhere from 15 seconds to a minute. Once the user completes the ad content, they're presented with an end card and a CTA button, directing them to install the full version of the app. 🧩 Creative marketers have found ways to combine playable ads with deep linking solutions. This transitions users from completed playable ads into a first-time user experience, with their in-ad actions carrying over. 💥 Why should advertisers choose PAF? It's a powerful way to acquire players. When players engage in mini-games, it piques their interest and motivates them to click the install button. It allows access to in-ad data for performance analysis. You can track every interaction with the ad, helping you analyze its performance and optimize ad creatives more effectively. Retention rates can increase by as much as 30 to 40%. 🌟 The 2022 Mobile Ad Creative Index, a global study analyzing trends across four key app verticals, showed that playable ads have the most affordable CPI, landing at $1.98. This is well below the average of $3.79 for other ad formats, making playable ads an attractive option for game marketers. As you can see, PAF is an inexpensive and effective way to promote your apps, offering the ability to experiment. 🤩 Overall, this advertising format allows you to achieve a high ROI. Mobiguru has been exploring PAF since its foundation and would be thrilled to create your playable campaign! www.mobiguru.io

You've developed and launched an app, and now it's available in various stores. This is just the beginning. While creating and developing an app can be challenging, the real complexity arises after its release. You need to monitor retention rates, perform A/B testing to determine the best design, and ensure the app is bug-free. To address these challenges, a comprehensive set of analytical tools is essential. What is In-App Analytics? ⚒ In-app analytics involves much more than just tracking user actions within the app. Mobile analytics is divided into three sections: device, user demographics, and user behavior. - Device Analytics: This aspect identifies the type of device users are using, and how the model or OS version impacts their behavior. For instance, on some smartphones, the "buy" button might be obscured by another element. - User Demographics: This section includes information such as language, gender, location, and whether the user is new or returning. - User Behavior: This is the most crucial aspect, focusing on what users do within the app and how these actions affect revenue and conversions. You can track various metrics, such as click patterns, time spent on each page, and which pages lead to higher conversions and why (content, product, design, etc.). We've thoroughly reviewed the most commonly used analytics tools and compiled a list of the top 10 app analytics services for you. www.mobiguru.io #mobiguru

Global online traffic is now more than 65% of the world's population, or 5.22 billion people according to the Global Digital 2023 coverage percentage report. The development of technology in the 21st century and the widespread distribution of smartphones and tablets dictates this statistic. Most Internet users watch series, read recipes, listen to music, communicate on social networks and instant messengers, pay for purchases in retail stores and marketplaces, use banking services only applications through smartphones, and do this 90% of the time (eMarketer). Why is mobile app marketing so important in 2024?🧐 - At the end of 2023, almost 2.6 million applications were available for download on Google Play; and almost 4.5 million on the Apple App Store (Statista) - Approximately 100,000 new apps are released each month on Google Play (Statista), and approximately 30,000 on the App Store (42Matters) - The Mobile Apps Market is dominated by free apps (Statista). Such programs obviously have more opportunities to become popular. The free app market is oversaturated - The number of app downloads is constantly increasing. In all of 2023, apps have been downloaded over 230 billion times worldwide. In such high numbers, it is easy to lose the user's focus. In the midst of such great competition in the supply market, it is not always possible to do everything on your own, in-house. For expertise in mobile app promotion, you can contact MobiGuru. We have been working in the market for more than 8 years, we helped bring our clients to the top and they remain satisfied to this day.😎 www.mobiguru.io #mobiguru