Mojito

Web3 can be complex, especially for brands navigating their first web3 campaigns to engage consumers on a deeper level. Adoption is difficult, education is tricky, & web3 strategy is a complete new beast. Enter: Mojito Studio, a strategic consulting & custom development studio designed to help brands navigate the complex web3 ecosystem. We offer advisory services, technical support, & access to ecosystem partners, guiding your brand's project from conception to execution. From idea creation & compliance onboarding to project launch & ongoing management—Mojito Studio does it all. In the past, we’ve had the opportunity to work with major consumer companies like Shiseido, The Whisky Exchange, and Mercedes-Benz NXT to bring their unique web3 visions to life. 1️⃣ For Shiseido, we collaborated with ArtBlocks Engine and AI artists to develop a collection of generative NFTs, showcased at Art Basel Miami 2023. 2️⃣ The Whisky Exchange leveraged our infrastructure to create a seamless experience for customers to reserve bottles using web3 proof of purchase for their Twelve Elements Collection in 2024. 3️⃣ Mercedes-Benz NXT brought their luxury vehicle prowess onchain with a bespoke web3 platform that enabled the brand to sell collectibles via Dutch Auction, directly through their own website with help from Mojito. Navigating web3 as a new entrant requires expertise, and we’ve been working with the biggest names in the industry 🏆 We’ve seen firsthand how transformative web3 can be for customer engagement, brand loyalty, & innovation. Ready to supercharge your consumer engagement with the blockchain? Comment below or DM us.

There is a massive untapped resource for brands to reinvigorate and deepen their connections with consumers: dynamic NFTs. Unlike static NFTs, dynamic NFTs evolve over time, responding to external factors such as user interaction, market trends, or real-world events. Want to know how? Vote for Mojito’s Lauren Halstead's presentation at Ecommerce Berlin next year to learn all the secrets behind dynamic NFTs - from loyalty programs and digital collectibles to enhancing product authenticity and real-time engagement strategies. Vote here 👉 https://lnkd.in/eFb-rJyR

To understand web3 #copyright, we need to go back to the basics: meet Steamboat Willie, an early version of Mickey Mouse from 1928 that has recently entered the web3 IP debate. Why? At the start of 2024, good ol’ Steamy Willie entered the public domain when Disney’s copyright on the character expired after a whopping 95 years. In response, a new web3 trend was born as several Steamboat Willie-themed NFT collections surged to the top of the NFT marketplace OpenSea's trending charts. One collection in particular made major waves after racking up over $1.7 million in trading volume. However, Disney has made it clear that while this early version of Mickey is now public domain, modern versions of the character remain protected by copyright. Steamboat Willie's entry into the public domain offers a glimpse into the future of iconic IP in web3. As Disney's copyright claim on Willie wasn't abandoned - simply expired - we will likely see more classic characters and properties finding new life in the decentralized ecosystem. But for brands like The Walt Disney Company, this illuminates a delicate IP balance. They must protect their modern assets while navigating the reality that older versions are now open for public interpretation and use. This ever-growing roster of cases underscores the complexities of navigating IP law in web3. While #NFTs provide exciting new ways for artists and brands to engage with their audiences, they also sometimes blur the lines of copyright, #trademark, and ownership. As the legal landscape continues to evolve, these cases serve as a reminder that the avenues through which a brand onboards its IP into web3 have the power to play a crucial role in shaping the future of digital ownership. Read more about web3 IP in this week's Mojito newsletter: https://lnkd.in/eBphB6X8

Onchain consumer is more than bets & odds. The immutability and versatility of blockchain solutions offers opportunities to build deeper and dedicated communities with better campaigns and data. We're onboarding web2 brands who want to leverage the power of web3 for better engagement & retention. Reward your community, launch innovative loyalty campaigns, & abstract away the blockchain with Mojito 🍹

The role of crypto in consumer-first engagement has evolved & advanced since 2021 - when Mojito was born. We’ve transformed consumer retention with trad giants like Sotheby's, Mercedes-Benz USA, & Etihad by helping them build lasting loyalty via personalized & engaging experiences that leverage the unique benefits of the blockchain. Consumer engagement has evolved — and so have we. Today, we unveil a new era of Mojito 🍹 Let’s reintroduce you to Mojito’s 3 core offerings: 👉 Mojito Studio: a strategic consulting powerhouse for brands wanting to integrate web3 in their customer journey 💬 👉 Mojito Platform: your go-to launchpad & control board for onchain products 🖥️ 👉 Mojito Product Lab: incubating the next gen of products solving web3’s most pertinent problems 💡 Mojito’s new era is exactly what brands need right now. With a proven track record for campaigns, the right tools & strategies for the new internet, & simplified onboarding — running web3 loyalty and consumer campaigns has never been easier.

If you (or your kids) have spent any time on Roblox recently, you've likely played their wildly popular minigame: Dress to Impress 👗 The concept is simple: players receive a theme, and with the clock ticking, they must assemble their avatars’ outfits from a vast wardrobe of digital clothes, competing with others to create a winning look. Dress to Impress began as a fan-made game by a group of teenagers that launched in October 2023. Since then, it's amassed over 3 billion visits, assisted by partnerships like one with reigning pop culture queen Charli XCX. Dress to Impress picked up three awards at the 2024 Roblox Innovation Awards, including the prestigious Best New Experience award. 👉 What's our 0.02 ETH? Brands have a huge opportunity to get in on the action by offering exclusive (perhaps even web3-based) assets that players can use to customize their avatars. Digital fashion is more than just a passing trend—it’s becoming a key space for brands to engage with tech-savvy, style-conscious consumers. Wondering how to get involved? Mojito can help 🍹

On September 16, Worldcoin’s World IDs officially entered the #Solana ecosystem, marking a significant moment for interoperability in the digital #identity space 👁️ Co-founded by OpenAI CEO Sam Altman, Worldcoin uses specialized Orbs to scan irises and create unique digital identities. While the technology has sparked controversy, especially regarding #biometric data #privacy, it also promises enhanced security onchain. For Solana, plagued by spam and bots, the introduction of World IDs could be a game-changer. Verified identities might soon be required for receiving airdrops and other benefits, effectively ensuring rewards go to real users instead of bots - a major issue in web3 currently. 👉 Mojito's 0.02 ETH: while World IDs offer a new layer of security and trust in decentralized systems, the biometric data collection feels antithetical to the ethos of decentralization. Privacy concerns linger—should we trust a system that relies on sensitive information, even with promises of stringent safeguards? How would you want to see brands leverage Worldcoin's unique offering for consumer retention?

Fintech giants PayPal and Venmo are integrating #ENS names to allow users to easily send and receive #crypto on their platforms. ENS - or Ethereum Name Service - is a domain name protocol that allows people to associate a "name" with their crypto wallets. If you've seen a wallet address in the wild, you've noticed it's usually a mixture of characters that are very difficult to remember, and equally difficult to verify with a cursory glance. ENS names allow users to identify crypto address holders easily and make the transfer of assets easier. By integrating ENS names into its platforms, Paypal has doubled down on its crypto bet a year after the introducing of PYUSD - their native #stablecoin. What does this mean for brands? As crypto UX gets easier to use and understand by traditional consumers, an opportunity opens up for web2 brands to tap into this simplified UX for seamless crypto integration. This makes crypto #payments easier and also opens the gates for the integration of this payment technology for #ecommerce and native brand economies. This new touchpoint with your communities can also enable newer and freshers ways for consumer #retention.

Have you ever heard of Real World Assets (RWAs)? RWAs are blockchain-based digital tokens representing physical or financial assets such as artwork, stocks, or real estate. They enable: 1️⃣ Verifying the ownership of assets on the #blockchain 2️⃣ Providing a global marketplace for assets by making them accessible beyond geographic boundaries 3️⃣ Fractionalizing ownership of large assets, allowing more people to participate in owning high-value items 2024 has seen major traditional financial and physical institutions embrace #RWAs. From brands like Gucci and Louis Vuitton experimenting with blockchain, to events that tokenize tickets or loyalty rewards for concerts and sporting events, RWAs are growing fast. 📰 This week, stablecoin giant Tether.io invested $100 million in Latin American agricultural conglomerate Adecoagro SA – a key player in Agrotoken, an agricultural commodity #tokenization startup based in Argentina. This is a groundbreaking step into a previously untapped industry for RWAs. Which brands do you want to see adopt RWA technology?

Last week was big for Solana Labs 💡 The recently introduced SPL-404 token protocol introduces a new manifestation of NFTs as semi-fungible. What does that mean? 🤔 Fungible assets, like #Bitcoin and #Ethereum, can be exchanged for each other, assume a degree of uniformity, and can be divided into smaller units. Non-fungible assets, like traditional NFTs and real-world items like houses or pets, cannot be exchanged for each other as they are not uniform and cannot be divided into smaller units. SPL-404 allows brands and builders to create semi-fungible NFTs that permit swapping (or exchanging) through a complex escrow system, giving them a fungible backing for the exchange. Innovative semi-fungible collections on Solana have already begun cropping up, like Mutantmon, which allows its commuity to swap their NFT for fungible tokens, and then for a different NFT of the same token value. More hybrid NFT collections are popping up, potentially contributing to Solana's growing NFT sales volume. 👉 This is a big opportunity for the gaming sector, opening a whole new world of possibilities for in-game economies and their real-life impact. What would you use hybrid #NFTs for?