Moloco

At Moloco, it's our mission is to bring Machine Learning to businesses of all sizes across all industries, making the potential of AI accessible to everyone. Be part of the future and join Moloco today! Check out our open positions here: https://lnkd.in/gsSnZ862 #Hiring #MachineLearning #MolocoCareers

Apple’s iOS marketing framework can feel like a moving target 🎯 To protect user privacy, SKAdNetwork (SKAN) has evolved gradually: - SKAN 2.0: Introduced conversion values - SKAN 2.2: Added view-through attribution - SKAN 3.0: Brought 'did-win' parameter for multi-touch  - SKAN 4.0: Advanced IDs, multiple postbacks, web-to-app With the recent launch of AdAttributionKit (AAK), Apple is setting the stage for:  - Cross-store insights - Targeted re-engagement Whether running mobile ads on SKAN or AAK traffic, there are 7 best practices that marketers can use to optimize and future-proof their campaigns. Learn more here: https://lnkd.in/gJtGukDA

We’re excited to announce that Moloco has been shortlisted for two prestigious categories at The Wires Awards! This recognition highlights our commitment to innovation and leadership in the industry. 🏅 Best Gaming User Acquisition/Monetisation Technology In partnership with Scopely, Monopoly GO! has achieved over 1 million installs in the first month—an incredible feat made possible by our cutting-edge technology! 🏅 Best Regional Campaign - EMEA Moloco & Playrix: Moloco Ads demonstrated outstanding results through conversion lift testing. Best of luck to all nominees! We’re looking forward to the ceremony on November 7! 🏆 Learn more about the shortlist here: https://lnkd.in/esC6htYZ #TheWiresAwards ExchangeWire

🚀 Discover the inspiring journey of Beth Berger as she shares insights on building a groundbreaking team and harnessing the power of AI to drive success for top brands in the Americas—read more in our latest blog!

We are beyond excited to announce that we have been shortlisted for the PMW Awards in the category of Email, Mobile, and App Marketing for our work with Scopely’s Monopoly Go!—a mobile-first game developer and publisher known for titles like Monopoly GO!, Stumble Guys, and Star Trek Fleet Command. Scopely leveraged Moloco's machine learning models and vast global network to optimize first-party data from the soft launch of Monopoly GO! You can find out more about the awards and how we helped Scopely here: https://lnkd.in/gzMrZfap. Best of luck to all candidates. Looking forward to November 6! 🏆 #PMWAwards #MonopolyGo #Scopely #MachineLearning

🌐 High-value users exist for your app across the globe. How can you take your growth opportunities to the next level? Moloco’s latest interactive report, Beyond Borders: Mobile Gaming Insights for Global Growth, highlights key opportunities for mobile gaming app marketers to find high-value users beyond familiar markets and unlock new growth potential. Explore our latest report to learn: ➡️ 71% of mobile gaming app marketing spend is concentrated in 10 countries, with 40% in the U.S. ➡️ The top 10% of payers drive 70-85% of in-app purchase revenue across countries and genres. ➡️ Paid acquisition strategies are important to find high-value users by helping marketers understand the dynamics between marketing costs, user value, and total revenue opportunity. Access the interactive free report and explore insights by country, genre, and operating system ➡️ https://lnkd.in/gqzDW2CU

This week, Moloco sponsored Spark Foundry's Q4 Spark Serves event, which was a great success! Darío Sheikh, Moloco’s Head of Agency, participated from Spark's Chicago office, while Senior Director of Business Development, RMP Glen Straub, Agency Growth Manager Stephen L., and Senior Sales Development Representative Hunter McKenzie-Nozari joined from the NYC office, and HBCU First students attended the event virtually. Our "Spark Your Stories: Masterclass in Pitching" provided 92 HBCU First students with valuable, hands-on feedback to help them pitch themselves authentically and with confidence. A key focus was helping students recognize the value of all work experiences, including roles in retail and restaurants, which foster essential skills such as communication, problem-solving, and teamwork. In addition to mentorship, Moloco donated to HBCU First to support their year-long programs aimed at empowering the next generation of leaders. We would also like to thank Givsly for facilitating our connection with Spark.

We were pleased to have Beth Berger represent us at Advertising Week New York and participate in the Brand Innovators Marketing Leadership #BISummit. Beth shared valuable insights on maximizing omnichannel mobile strategies alongside industry leaders like Dan Levi from Clear Channel Outdoor and Glenda Garcia from Instacart. Beht also moderated a panel alongside experts Zach Gryphon, Conor McElhaney, and our own Darío Sheikh to discuss best practices for leveraging first-party data and measurement in AI-powered advertising. Thank you, Beth, for your participation and for sharing such important insights with the industry!

In an exclusive interview with Beth Berger, VP & GM Americas at Moloco, and Jamie Maw, Programming Director at Advertising Week, Beth answered the question: "In the age of AI, where campaign optimization is increasingly automated, how does the human element still matter for marketers?" Read more to find out Beth’s thoughts on her journey from launching Google’s Universal App Campaigns to leading Moloco’s mission to democratize AI, helping businesses of all sizes unlock growth through mobile apps. https://lnkd.in/gkh5ATgW #AdvertisingWeek #AI #CampaignOptimization

Vietnam-based mobile game production company FALCON GAME STUDIO has made waves in the industry by launching over 500 games with more than 3 billion downloads. While Falcon Game Studio has seen impressive user growth in Vietnam, the company sought to expand its audience across Tier 1 markets, including the U.S., U.K., Taiwan, Korea, Japan, and others. To scale their success globally, Falcon Game Studio needed a flexible ad partner to navigate these Tier 1 markets while addressing past challenges. Moloco's in-app bidding SDK provided the solution they needed. With seamless integration and innovative ad formats, Falcon experienced a remarkable 15% increase in ARPDAU within just two weeks of testing.  This success led to the decision to expand Moloco's SDK implementation across all their app portfolios. Read more to find out what Falcon Game Studio's Vice CEO, Linh Nguyen, has to say about the impressive results achieved with Moloco SDK: https://lnkd.in/geERck8f