Momentum Commerce

Here are some quick stats to wrap up your week: 1. PBDD 2024 generated +42% more sales compared to PBDD 2023 among the same client set. 2. However, PBDD 2024 sales were still 32% lower than July's Prime Day figures. 3. Sales during the Fall Prime Day saw a remarkable increase of +162% compared to an average Tuesday or Wednesday in 2024. These numbers indicate that Prime Big Deal Days are here to stay. Amazon made a significant effort to promote the event this year and implemented stricter criteria for the depth of deals required to earn the 'deal badge.' Stay tuned for more PBDD analyses next week! #pbdd2024 #amazonprimeday #ecommerce

New-Hire Spotlight! 🔦 Please join us in welcoming Claire Huddleston, our newest Manager on the Media Services Team! We're excited to have you with us (and extra impressed that you started during a 'Prime Day' week!)

And just like that, another Prime event is officially in the books! A huge shoutout to our amazing team, who works tirelessly behind the scenes to deliver for our clients. Your dedication never goes unnoticed, and we’re incredibly grateful for everything you do! To celebrate, our Boston crew enjoyed a well-deserved dinner downtown last night. Next up: Cyber Week (Turkey 5) 🦃 📦 #primeday

This Prime Big Deal Days saw overall sales increase by 42% YoY compared to PBDD 2023, based on the same set of clients. A few key trends stood out during this sales event: - Amazon’s heightened promotion likely contributed to a stronger Day 2. While Day 1 has historically outpaced Day 2 by a wide margin, this year the gap narrowed slightly – a pattern we also noticed during July’s Prime Day. -We also observed a shift in 'peak' shopping hours toward 6 PM ET. Although we saw hints of this during PBDD 2023 and July’s Prime Day, this event confirms that the evening peak is a trend to monitor and plan for, as it contrasts with the traditional 'doorbuster' morning rush. Stay tuned for more PBDD recaps, and in the meantime, check out our Amazon Brand Leaderboard to see which brands dominated in pricing and share of voice! #pbdd #amazonprimeday #ecommerce

Prime Big Deal Days: Final Day 2 Update As of 12 PM PT, sales continue to trend upward with a 41% increase YoY compared to PBDD 2023. In 2023, Day 2 started slower, with sales during the first 12 hours coming in 22% below the same timeframe on Day 1. However, in 2024, the gap has narrowed slightly. The first 12 hours of Day 2 are tracking just 19% below the first half of Day 1, indicating more consistent engagement across the event this year. We'll be watching closely to see how the evening progresses. Will we see a surge in last-minute purchases, or will sales start to taper off? Check back tomorrow morning for a Prime Big Deal Days wrap-up! #pbdd #amazonprimeday #ecommerce

Prime Big Deal Days Day 2 Check-In: As of 9 AM PT (12 PM ET), sales have increased by 42% year-over-year for the same client group. We’re seeing an uptick in momentum as Day 2 progresses, a trend mirroring what we saw during July’s Prime Day. Stay tuned for more updates at the end of the day! #pbdd #amazonprimeday #ecommerce

Prime Big Deal Days Day 2 Check-In: As of 5 AM PT, sales are up 42% YoY compared to PBDD 2023. This year, buying patterns shifted, with the evening peak at 6 PM PT (9 PM ET) surpassing the morning rush. The evening surge saw the biggest YoY jump, up 50% compared to the same hour last year. Check back this afternoon for our mid-day update! #pbdd #amazonprimeday #ecommerce

Prime Big Deal Days Day 1 Highlights: 📈 Day 1 sales were up 41% YoY for the same client set compared to PBDD 2023. 📊 The event is closing in on July Prime Day volumes. Day 1 PBDD sales were only 34% lower than Day 1 of Prime Day 2024—a gap that’s usually much wider! We'll be providing the next hourly update shortly! #pbdd #amazonprimeday #ecommerce

The numbers are in! As of 12 PM PT, sales have increased 41% year-over-year for the same client group. Will Day 2 mirror July’s Prime Day, which saw strong YoY growth on the second day? Or will this PBDD follow the usual trend, with Day 1 taking the lead? Check back tomorrow for more updates! #pbdd #amazonprimeday #ecommerce

Time for a mid-Day 1 check-in! As of 12 P.M. ET, despite a slight 'cool-down,' sales are still up 45% year-over-year for the same period. However, this is tracking below the typical performance we see during a July Prime Day. Be sure to check back later for the end-of-day results! #pbdd #amazonprimeday #ecommerce