Mondelēz International

As part of OREO's relaunch in Europe, which introduced a newly crafted recipe and visual identity across the region, our teams in Spain and Portugal created a bold communication campaign titled 'Goodbye, Spain' and 'Goodbye, Portugal' to generate conversation and curiosity among consumers. The campaign came to life on October 1st, when our well-known OREO bid farewell to these countries in multiple ads and banners across some of the major Spanish and Portuguese cities, and went viral in less than 24 hours. After a few days and thousands of reactions, our teams updated the visuals and finally revealed the mystery, proudly sharing the news of the renovation of our iconic cookie, which now has more cocoa and an intense and balanced flavor that will continue to conquer many generations! Bravo to our teams in Spain and Portugal for generating such a unique buzz to support the launch of the tastiest OREO ever made!💙

Congratulations to #TeamMDLZ South Africa for ranking in first position in the 2024 Advantage Survey. The award was presented to Unathi Mhlatyana, Managing Director, Southern Africa at the Annual Consumer Goods Council of South Africa Summit. This ranking - from fifth position in 2023 to first in 2024 - is a testament to the team's commitment and efforts to enhance customer experience.

The Cestas factory, located near Bordeaux in southwestern France, is one of MDLZ's key production sites in Europe. Known for its rich history and expertise, it’s where some of LU’s most iconic biscuits are made, including Petit Ecolier, Mikado, and Granola. Last week, this renowned site celebrated its 50th anniversary, highlighting half a century of French know-how. With 34,000 square meters, 12 production lines, and an annual capacity of around 50,000 tons of biscuits, Cestas plays a key role in our European supply chain. The anniversary was a wonderful event shared with the factory’s 500 employees, who got to invite their families to visit the site on Saturday and share their passion. More than 900 people—from little kids to grandparents—got a behind-the-scenes look at how our snacks are made! A memorable anniversary, thanks also to the presence of the Mayor of Cestas, who had already attended the inauguration 50 years ago. Thanks also to the local MP, two senators and key suppliers for coming to celebrate half a century of local roots. Happy Birthday, Cestas! 🎂🎉 #TeamMDLZ #SnackingMadeRight

What does it take to shape the future of work in snacking? Listen to open and honest insights from Stephanie Lilak , Chief People Officer at Mondelēz International in the Future of HR Podcast. In the latest episode, “Investing in and Betting on Talent”, JP Elliott, PhD and Stephanie talk about the importance of diversifying your career experiences, challenging yourself, and how HR leaders can help shape organizations by stretching and developing talent. http://ms.spr.ly/6040mfilm

A career at Mondelēz means pushing boundaries to reinvent iconic snacks, bringing your own flavor, and defining the recipe for your career. Here, you can have your cake and eat it too. Satisfy your career cravings.

Thirty years ago, MDLZ took its first steps into the world of travel retail, driven by a vision to delight travelers around the globe. Our journey was fueled by a commitment to limitless innovation and the desire to make an impact with our iconic, magical brands such as Toblerone, Oreo, Milka or Cadbury, that have become synonymous of the travel experience. Over the past three decades, we have positioned ourselves as a pioneering and leading force in the confectionery category, carving a path of success by rising to the exciting challenges of our ever-evolving industry. As we return to the TFWA (Tax Free World Association) World Exhibition & Conference in Cannes this year, we look forward to celebrating MDLZ WTR’s 30th anniversary with our industry peers. This milestone is a testament to the power of partnership. Together, we can shape the future of the travel retail channel. #MondelezWTR #TravelRetail #TFWACannes

Our #TeamMDLZ corporate venture capital arm, SnackFutures Ventures(SFV), is investing in Urban Legend– a fast-growing, “better-for-you” UK fresh doughnut business. Founder Anthony Fletcher uses a combination of proprietary air frying technology and extensive recipe development to deliver these doughnuts at 200 calories or less, including 30 percent to 75 percent less fat and sugar than competitive doughnut brands. Urban Legend is a great fit for the SFV portfolio – delivering on MDLZ’s priority to grow in cakes and pastries, while providing consumers with more mindful snacking options. Learn more here: http://ms.spr.ly/6041mmI5J

Inspired by Nelson Mandela, Cadbury South Africa is on a mission to unite South Africans and show that chocolate brings joy in more ways than one, through it’s the Real Mzansi Names campaign.The campaign aims to encourage South Africans to connect with their fellow countryman by learning how to properly pronounce each other’s first names.The simple gesture of getting to know someone’s name and learning how to pronounce it properly, is an act of generosity that deepens relationships and bonds.

We're thrilled to join forces with Accenture and Publicis Groupe in launching a new platform expanding our use of artificial intelligence (AI) and generative AI (gen AI) to optimize consumer experiences. This new platform will enable faster, more efficient creation of personalized text, images and videos for marketing and advertising – helping our brands stay a step ahead of rapidly changing consumer tastes and interests. http://ms.spr.ly/6042m5Q50

It was an honor welcoming HRH Crown Prince Haakon of Norway and Peggy Hessen Følsvik, President of the Norwegian Confederation of Trade Unions (LO), to our Freia chocolate factory in Oslo! They received an introduction to the Norwegian workplace model and our long-standing chocolate production heritage, seeing firsthand how the team continues to work together to preserve and develop this well-known production facility in the eastern part of Oslo. #TeamMDLZ Photo Credit: Simen Prestaasen