MOSSA

What if, instead of time behind the wheel, new drivers just read a book, passed a test, and hit the gas? Terrifying! Here's why the rules of the road for teenagers apply to your new group fitness instructors. Read our newest Club Insider article here: https://lnkd.in/eDaX76Mg

A smart pitch from a smart cookie...pound for pound, the best salesperson ever. "If little Jessica can make me ditch my strict cookie-buying rules, and set an impossibly high bar for all salespeople to come, what can your team learn from her?" Read the entire Club Insider article here: https://lnkd.in/e-wXGzME

New from the MOSSA blog: If we could find fitness in a magic pill, everyone would take it. But alas, we can’t. What we need – exercise – is potentially uncomfortable, inconvenient, and for many, intimidating. But here’s the truth: strength training is a magic pill. One that we all – 100% of us – need to swallow. So, the question is, how can we make it go down? Read the entire article from MOSSA VP of Training and Programming, Cathy Spencer - Browning, here: https://lnkd.in/eBRcYsx6

Is your group fitness department crushing it? or getting crushed? In this month's Club Insider article, Jeffrey Pinkerton our VP of Business Development, discusses the Five Variables of Group Fitness Performance. P1: the Programming - What's on your menu? P2: the Place - What's the vibe? P3: the People - How dynamic and diverse is your team? P4: the Playlist - Does the music have reach and range? P5: the Promotion - What are you actually selling? "Get these right, focus on them with intention and energy, and you'll crush it in group. Get these wrong, get distracted by flashy fads and terminable trends, or just be satisfied with the sinking status quo, and you're likely to get crushed." Read the article: https://lnkd.in/efDTZXYV

Introducing the new ATHLETE30®! ATHLETE30 is an innovative, athlete-inspired, interval based workout coming to health clubs and YMCAs this fall. Create excitement and stand out from the competition ... LET'S TRAIN! Learn all about ATHLETE30 on our upcoming webcast this Friday, August 16 at 9:30 am ET. During this 45-minute webcast, Cathy Spencer - Browning, our VP of Training & Programming, will cover how and why ATHLETE30 can transform your schedule and your group fitness population, meeting the needs of athletes training off the field, and movers who are ready to get in the game! Webcast topics will include: 1. ATHLETE30's program design and philosophy 2. Inspiration and integration of the Institute of Motion's 4Q™ Model 3. The importance of athlete-specific training 4. Equipment needs, room setup, and training specifics 5. How to get started and next steps Learn more about ATHLETE30 and register for the webcast at: https://lnkd.in/esaegvMh

Move and meet with us at canfitpro! Meet the MOSSA team at booth #1017 or register today for our breakout sessions: 3D30, MOVE30, and our newest creation, ATHLETE30! ATHLETE30 is an athlete-inspired workout designed to help your participants become stronger, faster, and more agile. Each of our three breakout sessions includes education with MOSSA VP of Programming and Development, Cathy Spencer - Browning, and a workout. #letsmove #mossa #canfitpro

ATHLETE30, available soon to health clubs and YMCAs and premiering at CanFitPro, is MOSSA's new, ultra-athletic, bootcamp-style workout. Who's joining us in Toronto in a few weeks? Sign up for one of our sessions and be one of the first people to experience our newest addition!! And if you are interested in bringing ATHLETE30 to your facility, contact your MOSSA Account Executive for details, timeline, and training info. LET'S TRAIN!

"THE MODEL HAS TAKEN THE GROUP FITNESS DOOR AND MADE IT THEIR FRONT DOOR (AND IN FACT, THEIR ONLY DOOR)." Boutique fitness facilities have made single-service, socially-driven, smaller-footprint studios a rapidly growing segment of the fitness industry. What can full-service gyms learn from the business model? And how can they leverage their advantages to create boutique-like experiences and beat the boutiques at their own game? And to be clear, the game is delivering amazing, engaging, social group fitness experiences. Read our most recent article in Club Insider from Jeffrey Pinkerton, MOSSA VP of Business Development: https://lnkd.in/eA5Xb9gR

To health clubs and YMCAs ... Is your member onboarding process welcoming? or overwhelming? Imagine you walk into a clothing store. You are greeted, "Hi. Welcome in. Is there anything we can help you find?" Your reflex response, "No, just looking, thanks." Most people have this same response even if they do, in fact, need help. But, what if, when you walk in, instead of simply being greeted, you are invited (required, actually) to sit down and discuss your wardrobe and fashion goals? Whisked off on a full store tour then to a special desk and asked questions about your past clothes-buying experiences, your current wardrobe situation, and your personal style preferences. They weigh you, take measurements, and do a full body scan to customize their recommendations and give you the "most important" stats. It's an overwhelming thought and one that might just keep you from ever walking into the store at all. Read the full article from Jeffrey Pinkerton, MOSSA VP of Business Development, in Club Insider: https://lnkd.in/e8y5y6e6