Motive Engage

🌟 Slow Down to Speed Up This Saturday! 🌟 Happy Saturday, LinkedIn family! As we unwind this weekend, let's remember: sometimes the fastest way forward is to take a step back. 🚀 At Motive Engage, we believe in pausing, reflecting, and recharging, because great ideas often strike when we're at ease. 🧘♂️ How do you slow down to speed up your success? Personally this weekend we are spending it with family! It has been a LONG few months of getting the business off the ground, now that we are soaring it's time to Relax for a bit. Share your weekend recharge routine with us! ☕️📚🍃 Lance J. Dowdell Max P. Smith Marah Henning Rebecca (Ollick) Dohrn Brett M. Tim Molony, CPCU AIC EGA MGA CAM Steven Romero, CPCU AIC ARM SEGA Jake A. Alvarado Colby Tunick, PMP

You guys asked, and we listened Coming soon is our Go-To-Market Planning Bootcamp, teaching everything from how to identify your ideal customer, how to select and execute effective partnerships, to building and running your own customer advisory councils! This bootcamp will give you the foundation blocks you need for a robust, scalable platform that your business can thrive on top of Watch this space

We wrote an article outlining the importance of aligning personal and business goals for Insurance Nerds Not everybody is motivated by title, money, promotion, so taking the time to understand what your staff care about and what they're trying to achieve in their personal lives, and then aligning that with your business goals is very important We go into depth in this article to give background context and a couple pointers on how to get started Check it out #business #leadership

We had a blast sitting down with Tony Cañas, CPCU, MBA, AU, ARM, ARe, AIC, AIS to talk through the challenges in modern sales and marketing we are solving for the insurance industry We dove into common problems we see with sales processes, the downsides to incorrectly setting up your tech stack and why businesses shy away from participating in the digital age. We created our solutions to address these areas, because we want to help everyone crush it Check it out #digitalmarketing #business

Since so many companies are struggling to attract and retain staff, it makes sense to maximize them when you have them Hiring people then dropping them to figure themselves out is not a great strategy. They'll end up frustrated, burnt out and will ultimately leave Here are some stats on why empowering employees is so critical in business. Doing it the right way will ensure long term success for your business, because one of the biggest issues when people leave is replacing the knowledge and experience they have gained with newer staff #leadership #empoweredemployees

HOW TO TUESDAY - Creating Compelling Content The biggest thing people worry about when creating content, is whether anybody is going to care People always want to know how to make it better. How to make it resonate. How to make it more compelling Here are 2 easy ways to make your content more compelling: Speak in your customer’s language! So often, we get caught up in speeds and feeds, acronyms and jargon, that we forget that our customer does not speak like we do. Listen to how your customers talk to each other, pay attention at conferences and trade shows, and use that same language in your content! Learn how to tell stories! Everyone loves a good story, so create a structure your content goes through every time with an intro, give some context, tie it to a real life scenario, then book end it with an insight or conclusion. This will resonate more than just blurting out information at random. If you know anybody in education, tutoring, or coaching, it would also be a good idea to approach them to get their thoughts and feedback! They teach for a job after all! #socialcontent #contentcreation

📈 The Impact of Employee Training and Development 🔍 Investing in employee training and development is not just an added perk; it's a strategic necessity for fostering a motivated, high-performing workforce and maintaining a competitive edge. 🚀 Check out these eye-opening statistics: 1️⃣ 218% – Companies with comprehensive training programs see a 218% higher income per employee compared to those without. 2️⃣ 94% – A staggering 94% of employees say they would stay longer at a company if it invested in their career development. 3️⃣ 24% – Organizations that prioritize training witness a 24% increase in profit margins. BUT You need a sales foundation layer before you can even begin to implement a full scale sales and development program, that is one of the key areas Motive Engage helps organizations with. Lance J. Dowdell Max P. Smith 👥 Let's start a conversation: 1. How does your company invest in employee development? 2. What training programs have you found most effective? 3. What base layers did you have in place before you started your training programs? Share your thoughts and experiences in the comments below! 💬 🔗 Sources: Association for Talent Development (ATD), LinkedIn, Huffington Post

HOW TO TUESDAY - Choosing social channels With so many social media platforms out there - how do you choose which to invest time and resources in? You can’t be all things to all people. You can’t dedicate 100% of your time to making content for every single platform. You can’t effectively grow 7 social channels at the same time. So what do you do? First step, is to do research and analysis on where your customers consume their content. Where do they go to learn things? Where do they go to network and congregate? Second step, is where is the attention? Do they learn in one place, and interact in another? Third step, is look at the engagement. Where are the majority of conversations and interactions happening? Once you have selected a minimum of 2, abide by the 80/20 rule. 80% of your time in number one, 20% in number 2. The landscape of social is changing all the time, so if you spread yourself evenly across platforms you can easily pivot and change as things adapt EXTRA TIP: Augment your content for the platform. What works on LinkedIn may not work on YouTube. What works on YouTube may not work on Facebook etc #socialmedia #digitalmarketing

LinkedIn is an amazing tool for growing your personal brand and your business It's something that needs to be done consistently, and showing up every day is one of the biggest keys Staying active and present on the platform will produce results and help achieve your goals, so here are 5 tips to help #digitalmarketing #linkedin

At Motive Engage, we’re exploring the revolutionary impact of AI on customer service. AI isn’t just transforming interactions; it’s redefining them by offering personalized, efficient, and predictive solutions that enhance satisfaction and drive business growth. Here are a few Highlights we have heard: 💻 Personalization: AI analyzes behaviors to deliver highly tailored experiences. 24/7 Support: Chatbots provide instant responses, improving service speed and quality. 📈 Predictive Insights: Anticipate needs and trends to stay ahead of market demands. 🏁 Operational Efficiency: Automate routine tasks, focusing resources on strategic growth. AI sets new standards in customer engagement—Are you ready to elevate your strategy with AI?