Moxies

A crucial part of Moxies is building with our community of girls & parents. Yesterday, we got to share what we're doing with a smart, curious and fun group of girls (ages 10-15) from Code/Art. I took them through my journey of being a founder in tech, we showed them a randomly generated "game" to create their own Moxies and took them through our prototype demo. (big s/o to my team Stella Brown & Hermine Brindak!) Some key takeaways: - They asked a lot of questions around the safety of Moxies and wanted to make sure it wouldn't be like other platforms that aren't actually safe and have a lot of bullying - They shared with us some brands they'd love to see us collaborate with like Hollister Co., American Eagle Outfitters Inc. and sports organizations like the World Cup, Olympics etc. - To them "moxie" means: determination, being confident, persistent in your work, not being afraid to do something you like, having love and being brave (YES!!!) - They were very eager to get on Moxies, asking many times when it would be live and if they could get early access - And to that point, they all asked to be beta testers :) ALL of these girls have so much moxie and there's nothing more I love than building alongside them. We're building Moxies with our community of girls, parents, educators, doctors, and anyone who generally cares about the digital well-being of this next generation. Our waitlist is 1,000 strong and only growing! Our commitment is to create a safer and more digitally resilient future for this next generation of girls. We'd love for you to join us. Get on the list: www.moxies.xyz

Exciting announcement coming today! If you haven't signed up for our waitlist, get on the list for early access & exclusive announcements for Moxies 👀

"With U.S. households with 6- to 12-year kids spending 27% more on skin care last year than they did the year before, per a report from NielsenIQ, beauty has become a fixation for Gen Alpha. And it’s not only a distraction from camp activities—it’s a full-blown obsession. Skincare is certainly the latest fad among Gen Alpha, a demographic who appear to want to grow up fast. The generation born between 2010 and today, now nearing teenagedom, are entranced with beauty influencers and vulnerable to brands associated with status. Influencer beauty content online has not only helped drive sales of cosmetic products, but also encouraged Gen Alpha—who spend over two hours per week online shopping—to use their parents’ credit card to buy popular brands. “Whether we like it or not, many kids are chronically online, having grown up with the internet,” Alex Popken, vice president of trust and safety at content moderation service WebPurify, told Fortune. “They have a level of digital literacy in navigating sites above and beyond what their parents have.” This is crazy. And this is one of the many reasons why we are building Moxies. We have to build platforms to serve Gen Alpha in a healthy, personalized and empowering way, instead of their current landscape that serves that age inappropriate content and leads to skin-care-obsessed 9 year olds using products that meant for people over 2x their age. Through our confidence enabling quests, Moxies enables girls to learn and earn, but avoiding toxic and harmful content. Yes, girls love skincare and beauty, so let's empower them with info around products meant for them... and let them get rewarded from those brands in a meaningful way. Confident & empowered girls is our goal, while still enabling them to connect and play in a healthy, safe environment.

Long holiday week had me thinking it was Tuesday but here's a quick little Moxies update with an exciting sneak announcement from our new website! Check it out-- www.moxies.xyz p.s. I love all my early founding members so much, thank you for the earliest support and believing in everything we do and most importantly, for building WITH us <3 Let's go Moxies!

It was a busy week at #nyctechweek for Moxies One of our favorite events with the Digital Parenthood Summit put on by Aura. We were inspired by a lineup of incredible researchers, authors, educational leaders, and digitally native teens- to name a few. *Parenthood Summit Digest* Parents should approach their child's relationship with technology, focusing on understanding rather than controlling the situation. Since technology is here to stay, they should use it to enable digital confidence. Parents can better support and guide their child's tech journey by taking a step back and gaining a holistic understanding of their child's digital interactions. OVERALL MAJOR TAKEAWAYS FROM THE SUMMIT:  - Approach your child's digital experiences with understanding and curiosity: Engage in conversations with your child about their online experiences, exploring what aspects they find beneficial and which ones are harmful or causing challenges. - Foster digital confidence in an evolving tech landscape: Recognize the permanence of technological advancements and strive to comprehensively understand your child’s digital experiences to support their growth and safety online. - Advocate for child-friendly digital spaces: As technology advances, companies must prioritize the well-being of young users by designing apps that genuinely promote the health and development of children and teenagers. Big tech is not designing apps with kids' well-being in mind, causing harm.  - Promote personalized and interactive online experiences for children: Shift the focus from mindless content consumption to offering healthy personalized and engaging digital spaces that cater to each child's unique interests, moving beyond default content delivery. ✨WHAT MOXIES IS DOING✨ - Moxies avoids dark patterned persuasive designs that existing social media platforms are built with. We have the well-being of Gen Alpha girls at the forefront of our mission, as Moxies is a place for girls to cultivate creative confidence and grow their digital literacy. - Current social media platforms are unsafe and have unmoderated content. Moxies uses AI and human moderation, ensuring COPPA compliance. Moxies is built for girls alongside our community, working with parents, teens, and Gen Alpha girls to create something that is not just safe and healthy but that they actually want to use. - Moxies avatars feature thousands of inclusive and diverse traits, including different body types and puberty traits. This gives girls the chance to reflect their unique identity and activate self-expression. - Moxies is focused on active creation over passive consumption. We give users the chance to collaborate directly with brands through polls, posts, and quests to have their voices heard and be rewarded for their participation. It’s create, play, and earn! Want the full digest? Join our waitlist and build better with us ➡️ www.moxiesx.xyz OH and last highlight, I got to meet Dr. Becky!

Woke up this morning to nearly 100 new people signed up for the Moxies waitlist! Moxies is the next gen social ecosystem combining the best elements of gaming and community to build a healthy, safe and inclusive digital future. We have to leverage new technology to build better-- and that's what we're here to do! Our market is the digitally native and discerning Gen Alpha tween girl. Gen Alphas are born in 2010 or later (the year the iPhone come out) and there are nearly 50 million Gen Alpha girls on social and gaming platforms globally. Tweens are between the ages of 8-14. They are spending an avg $15 a month on other gaming platforms like Roblox. Read more about Gen Alpha here: https://lnkd.in/eBuj_WDV With 77% of Gen Alpha prioritizing personalization, and their digital avatars truly being an extension of their real lives, passive experiences just won’t cut it for this demo. They are going to be more discerning in the choices they make when it comes to how they play and connect, which is why we’re building out Moxies with all of this in mind. Join us: www.moxiesx.xyz

Excited to have MoxiesX Inc. in the finals again for the Club CPG accelerator alongside other awesome start-ups!! CPG is my favorite web3 community-- it provides so many incredible opportunities for founders that are building. Let's go Moxies!

Parents, aunts, uncles, siblings, friends, educators w any tween girls in your life? This one's for you. Sick of seeing how current social media is leading to terrible effects on our kids self-worth (especially girls)? We’re building Moxies— a healthier social landscape for this next gen. 🫶 join us and sign up for our waitlist www.moxiesx.xyz 🫶 MoxiesX Inc.

Meet Moxies!! A social, gaming, and media platform for girls building a healthier digital future! Moxies is a digital ecosystem powered by girls, for girls, as we continue our mission to make the internet healthy, safe, and inclusive. We’re leveling up to create an ecosystem in which girls and parents can continue to feel confident! As our current tech + media landscape continues to evolve and change, I am building Moxies to ensure we are creating a healthier digital future for this next generation of girls. The universal truth is that the acceleration of technology has a significant impact on the mental health and identity of future generations. We’re building a safer, equitable future for digital resilient, discerning young women who will shape the way we adapt, interact, engage, and connect with each other, technology and brands. I’d love for you to sign up for our waitlist and share with any girls, parents, aunts, uncles, friends in your life that also want to help to set this next generation (gen alpha!) up for success and tap into that inner moxie 🫶🫶🫶 Our world has felt dire, but when I see our community talking about what having “moxie” means to them, the future feels bright knowing they are the next leaders, builders and creators we can count on. Grateful to our amazing community that has already helped us shape and build the future. And to the all-star team at MoxiesX Inc. Stella Brown Hermine Brindak Taylor Carlson Steve Mullins Adam Kyle Wilson Antoine Hage Mike Bibeau Elizabeth (Walmsley) Tomaino and advisors like Samantha Denning Nick Tomaino Kim Currier Jim Bechtold Courtney Worthman Kas Vegas I hope you join us too!! Sign up here🫶🫶🫶 www.moxiesx.xyz