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Today on the Moz Blog: Blocking AI Bots Revisited — Who Is Doing It, and Why? Read it now: https://mz.cm/4fri15m

1,347 people have signed up for our webinar with Michael King We'll probably reach 1,400 by EOD I just took a look at Mike's slides this morning, and y'all are in for a treat! Still time to sign up and join us if you haven't already

🌪️ Are the turbulent winds of change constantly throwing you off balance? 🌪️ In today’s post on the Moz Blog, Miriam Ellis shares insights from an unlikely source to help you find your footing in the increasingly stormy weather of search marketing — a conversation between musicians Rick Beato and Ted Gioia: 🎯 Transparency Is Crucial: In a time when Spotify and Netflix are facing trust issues due to their lack of transparency, honesty and openness can help you build lasting relationships with audiences. 📈 Avoid Formulaic Approaches: The music industry's pitfalls with repetitive formulas are reminders to innovate and move beyond outdated SEO strategies. Creativity is key! 👥 Human-Centric Strategies: Audiences value real connections over manipulative tactics, so prioritize authenticity and genuine engagement. 🌐 Learn From Other Industries: Insights from the music world can inspire new, out-of-the-box SEO strategies. Broaden your horizons and draw from diverse sources of knowledge. 💡 Trust and Authenticity: With tech platforms being viewed with increased skepticism, cultivating trust is more important than ever. Focus on transparency and user-centric approaches. ⚡ Adaptability and Risk-Taking: Embrace change and take creative risks. Be flexible and innovative to stay ahead of your competition. 🔍 Understand Your Audience's Needs: Providing genuine value fosters deeper connections. Align your efforts with what your audience truly wants. 🔓 Combat Manipulation Perceptions: Counteract the perception of manipulation by creating a more honest and user-friendly experience. 🌟 Focus on Quality over Quantity: Like Netflix's shift to quality content, we should double down on creating high-quality, valuable content for our audiences. 🔄 Be Responsive to Changes: Stay attuned to shifts in public sentiment and industry trends. Being responsive is crucial for long-term success. 🎙️ Leverage Microcultures: Tap into niche communities and microcultures for more targeted, effective engagement. ✨ Foster Creativity: Unique content stands out in a crowded digital space. Encourage experimental, innovative approaches to content creation and create an environment where creativity will thrive. In short, leading with transparency, creativity, and a customer-centric approach can help you build trust, foster genuine connections, and stay innovative in a world where people are increasingly wary of manipulation. Read Miriam’s full post on the Moz Blog here: https://mz.cm/3Yrp7R0 🎶

Are you under pressure to deliver quick AI-driven results — without a clear understanding of AI's capabilities and limitations? In this week's episode of Whiteboard Friday on the Moz Blog, Britney Muller breaks down what AI is great at ... and where it might trip you up. What AI Is Really Good At 🎯 - Summarization: Need a quick rundown? AI's got you covered. - Generating Titles & Meta Descriptions: Save time and get those clicks! - Code Assistance: Debugging, writing snippets, and more. - Creating New Quizzes: Perfect for engaging your audience. - Filtering Leads: Say goodbye to spam and hello to quality leads. - Meeting Notes & Actionable Steps: Tools like Otter & Firefly turn your meeting chaos into organized notes. - Proof of Concept Development: Quickly test out new ideas with AI tools like ChatGPT. - Content Drafting: Draft social media posts and emails effortlessly. Tasks AI Isn't Suited For 🚫 - Task Tracking: Stick to simpler methods like decision trees. - Identifying High Click-Through Rate Pages: Pivot tables do the trick! - Forecasting Traffic: Specialized models like Facebook's Prophet are your best bet. - Generalized Tasks: AI shines with specific, well-defined tasks. - Factually-Based Content Creation: AI can help, but human oversight is crucial. Finally, always break down your tasks and see where AI can truly add value. Don't fall into the trap of over-generalizing or expecting AI to do it all! 💰 Watch “Actionable AI” for more tips to help you successfully integrate AI into your SEO workflows: https://mz.cm/3Wn0bYk #WhiteboardFriday

Once you know what someone’s search intent type is, what type of content should you create to satisfy their query? Take a look: 👀 https://mz.cm/3WEsqU0

Once you know what someone’s search intent type is, what type of content should you create to satisfy their query? Take a look!  👀 https://mz.cm/3A0z2Di

Did you miss the magic of MozCon this year? 🪄 No worries — the MozCon 2024 video bundle is now available with the wave of your mouse! https://mz.cm/4cUp0lF #MozCon

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Once you understand what customers are looking for, you can map their search intents to marketing funnels and customer journeys to optimize your marketing efforts! https://mz.cm/4fgYeVU 📈