Mucker Capital

THIS WEDNESDAY, August 28: Join us for a Mucker Growth Session all about legal considerations for early-stage startups. Mucker General Counsel Amanda Busch will walk through the legal basics and foundational best practices for building and growing your company from formation to series A. Learn about different investment structures and types, basic corporate governance, and key business considerations to be aware of as you build your business. Registration link in comments. #founders #startups #entrepreneurship #incorporation #IP #business #corporategovernance

In this Mucker Growth Series clip, David Jesse talks about defining your target persona for product development. 🔎 Stay focused on your target persona and their key outcome. This persona is different from the marketing version of a customer persona. 👉 Optimize your target product persona + their key outcome by focusing on: ✅ Why are they coming to buy your product? ✅ Why is your product valuable to them? ✅ What triggered their search? ✅ When they began to look for something like your product, what was it that happened just before that? ✅ How do they measure value and quality? 🩺They may not always be able to give you the perfect answer to these questions. You need to listen to them carefully and try to extrapolate or interpret that 👉 You're trying to come up with something that reflects the intent of what they're talking about, but in a way you can measure. ❗Ideally this key outcome is qualitative and quantitative To learn more about how to proceed with your target persona check out the full Mucker Growth session linked in the comments. #entrepreneurship #founders #growth #product #PLG #productdevelopment

In this Mucker Growth Series clip, Luke Welch talks about first impressions with potential customers. ❗There's NO SECOND CHANCE at a first impression. Two things are critical before that first interaction: 1️⃣ Qualification. You can easily do this online. Leads are critical and expensive. Spend 30-60 minutes researching the individual and organization you're going to be speaking with: ✅ Look at what you can find publicly ✅ Look at their peers ✅ Look at what is happening with them currently (have they just gone through a funding round? Have they had another big announcement?) ✅ Mystery shop their brand and return it. Understand that customer experience. 👉 The goal is to come into that first call with insights you can share. 👉 Think about the gaps you noticed in your research. Where does the current experience lack and how might the individual you're going to speak with be interested in that knowledge? 2️⃣ THEN set up the call. Remember this is an "intro and fit" call. Don't call it a "qualification" call (that word is awkward and uncomfortable)...this needs to be about mutual benefit. ✅ Explore a mutual fit, talk about their needs, and explore if it warrants pursuing further. 👉Many buyers circle BACK later, even after being qualified out, in response to the experience they had and the listening and insights you may have offered. 👉They may realize later that your solution does in fact work with what they are needing OR they may refer you to someone else, all based on the genuine interaction they had with you during that intro and fit call. To learn more about how to proceed with your sales process check out the link in the comments. #entrepreneurship #founders #growth #customers #sales #salesprocess #enterprisesales #b2bsales

🚀 Dive into the mind of Tony Yang from Mucker Capital as he unveils scaling strategies for SaaS! During this episode, Tony shares invaluable insights on growth strategies for early-stage B2B SaaS companies. From identifying your ideal customer profiles to mastering go-to-market tactics, this conversation is packed with actionable advice. 🔊 Listen to the full episode here and make sure to hit the follow button :-) https://lnkd.in/g9ecMqKW #SaaS #StartupGrowth #Podcast #B2BSaaS #MuckerCapital

❗TODAY'S THE DAY❗ 👉The Fall application deadline for the MuckerLab accelerator is today, August 16! APPLY HERE: https://lnkd.in/dqNMmE9 #founders #entrepreneurs #startups #accelerator #funding

In our next Mucker Growth Session on Wednesday, August 28, Mucker General Counsel Amanda Busch will walk through the legal basics of what you need to think about and anticipate as your company grows from formation to series A. Learn about different investment structures and types, basic corporate governance, and key business considerations to be aware of as you build your business. Registration link in the comments. #founders #startups #entrepreneurship #incorporation #IP #business #corporategovernance

If you are a B2B Founder, this event is for you. Feeling isolated or alone? Hear from other Founders (from Seed to Series C) and gain valuable insights, strategies, thoughts, and concerns during these times of economic uncertainty. This will be a no holds barred, authentic, open-conversation in a roundtable format. Followed immediately with an audience Q&A. Sponsored by K&L Gates, J.P. Morgan, Mucker Capital and LeadrPro Founder Roundtable Participants Richard Graves, Sorcero (Series A) Sam Brownell, CUCollaborate Ashtan Moore, Model B Julie Saltman, Standd (Techstars '23) Andrew Garcia, Goodshuffle (Series A) Marianna Sachse, Jackalo (Techstars '23) plus special guests... To nominate a founder, email foundersroundtable@leadrpro.com Moderated by Brittain Skinner, Community at Mucker Capital

If you are a B2B Founder, this event is for you. Feeling isolated or alone? Hear from other Founders (from Seed to Series C) and gain valuable insights, strategies, thoughts, and concerns during these times of economic uncertainty. This will be a no holds barred, authentic, open-conversation in a roundtable format. Followed immediately with an audience Q&A. Sponsored by K&L Gates, J.P. Morgan, Mucker Capital and LeadrPro Founder Roundtable Participants Matt Mitcho, Gemelli Biotech ($19MM, Series A) Matt Harrell, Givebacks (Series A) Sean Peace, SongVest ($800K raised from Seed and Reg CF) Lee Kincheloe, Tennisbloc LLC (Undisclosed) Om Dhingra, Marius Pharmaceuticals ($35.6MM raised) Dr. Steven LeBoeuf, Valencell, Inc. (Series E) plus special guests... To nominate a founder, email foundersroundtable@leadrpro.com Moderated by Brittain Skinner, Community at Mucker Capital

THIS FRIDAY, August 16, 2024 our MuckerLab #accelerator Fall deadline! No three-month bootcamps. No demo days. Just heads down company-building...for however long it takes to reach your next milestones. Application link in the comments. #entrepreneurs #startup #founders #innovation #technology #startups #entrepreneurship

300+ startups have gone through the Mucker Lab accelerator. The single most correlative factor for success is managing to numbers. In the next few posts I'll share out how we think about quantitatively assessing product-market fit. First, here's how I analyze user growth for consumer companies. Monthly active users (MAU) does not give the full picture of a company's health. We have to break it down into new, churned, and resurrected users. Take for example this sample Cumulative MAU for a fictional company. It's growing roughly 12% MoM which is quite impressive. But where is this MAU growth coming from? For this first example company, we see that while MAU is growing: - There is large month-to-month churn. - This is being overcome by large contributions from new and resurrected users. - Retention is low and not improving over time. This company is losing users almost as fast as they are bringing in new ones. Example 2 shows another company that is also growing MAU at the same rate. But this is a much healthier company. - There are fewer new users, but much higher retention rate. Note, both breakdowns would result in the same upward trending cumulative monthly active users as shown in the first graph. But Company 2 is a far better business it’s easier to fill the top of funnel than it is to fix some underlying churn problem. The key takeaway here is 1) you have to be metrics oriented 2) you have to keep track of the right metrics. If you send me your data, I'll run it through our model and send you back a similar breakdown for your users. In the next post, I'll show you how we do the same for MMR. Note* For the definition of “active” you should use whatever definition best encapsulates active for your application. This can be as broad as “opened the app” or as specific as “carried out a particular action”.