MVP Collaborative

Back to school!  As students have been making their annual return to school, the MVP Collaborative team was there on behalf of Comcast/XFINITY helping students sign up for fast internet so that they can get their papers in on time (or keep up with their fantasy football teams... whichever is more important to them!) So far, we've done #BrandActivations at the University of Michigan, Michigan State University, Indiana University Bloomington, and Purdue University.

We are thrilled to share that MVP Collaborative has been named one of the top 100 experiential agencies in the world by Event Marketer magazine! This recognition means the world to us, and it wouldn't have been possible without our incredible clients and partners. Your trust and collaboration drive us to push boundaries and create unforgettable experiences. We're ready and eager to support you and your clients with experiential events of any size. Whether a small press event or a massive, multi-day event, we've got you covered with our blend of creativity, strategy, and passion. Let's inspire together! #ExperientialMarketing #Top100 #EventMarketer #MVPCollaborative 

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲: The Power of the Big Boutique Play-doh? Yup. In today's fast-paced market, staying ahead of trends is crucial. At MVP Collaborative, we pride ourselves on our unique "big boutique" agency approach, where strategic creativity meets meticulous attention to detail. Why Strategic Creativity Matters 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Being ahead of the curve means constantly innovating. Our team thrives on crafting big ideas that not only capture attention but also resonate deeply with your audience. 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: We don't believe in one-size-fits-all. Every solution is tailored to meet the specific needs and goals of our clients, ensuring a personalized touch that drives meaningful business impact. 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐭𝐨 𝐃𝐞𝐭𝐚𝐢𝐥: While we dream big, we never lose sight of the details. This balance ensures that every aspect of your project is flawlessly executed, from the initial concept to the final delivery. And we have a blast making it all come to life! 𝐓𝐡𝐞 𝐁𝐢𝐠 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 As a "big boutique" agency, we offer the best of both worlds: • 𝐁𝐢𝐠 𝐈𝐝𝐞𝐚𝐬: Our strategic and creative teams work hand-in-hand to generate innovative concepts that stand out in the marketplace. • 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: Despite our big ideas, we maintain a boutique level of service, providing personalized attention and rapid response times. Strategic creativity is more than just a buzzword; it's the core of what we do. Thinking back to my childhood, I remember how much I loved playing with play-doh. It was all about taking a simple material and molding it into anything I could imagine. That same spirit of creativity and innovation drives us at MVP Collaborative. We take your ideas, mold them with care, and transform them into something extraordinary. Let's transform something extraordinary together.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐡𝐚𝐬𝐞𝐙𝐞𝐫𝐨: 𝐀𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐟𝐨𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 PhaseZero isn’t just project discovery; it’s a game-changer. It’s where we dive deep with key stakeholders to uncover hidden needs, align objectives, and define clear ROI. It's been tested, implemented and refined over countless sessions. This engaging, structured session ensures everyone’s on the same page, setting a clear roadmap for success. The result? Measurable outcomes, a deeper brand understanding, and a workshop you’ll want to brag about. 𝐏𝐡𝐚𝐬𝐞𝐙𝐞𝐫𝐨 𝐡𝐞𝐥𝐩𝐬 𝐮𝐬: 𝐀𝐬𝐤 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: We dig deep to identify what truly matters, ensuring all voices are heard and all insights are captured. 𝐀𝐥𝐢𝐠𝐧 𝐨𝐧 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬: We ensure everyone is united in their goals, avoiding common misalignments. 𝐃𝐞𝐟𝐢𝐧𝐞 𝐑𝐎𝐈: By setting clear success metrics, we pave the way for impactful results. Stay tuned for next week’s post on Strategic Creativity, where we blend big ideas with meticulous detail. Remember, alignment from the start sets the foundation for success. If you are ready to take your typical "Start-of-Work" meeting to the next level and beyond, then 𝐋𝐞𝐭’𝐬 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. #LiveEvents #Events #VideoProduction 

𝗧𝗵𝗲 𝗢𝗻𝗲 𝗠𝗮𝗶𝗻 𝗧𝗵𝗶𝗻𝗴 In the ever-evolving world of events, one thing remains constant: 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐊𝐢𝐧𝐠. At MVP Collaborative, we’ve learned this firsthand over our 40-year journey. While flawless execution and engaging experiences are essential, the true heart of any successful event lies in its content. 𝐖𝐡𝐲 𝐢𝐬 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐨 𝐂𝐫𝐮𝐜𝐢𝐚𝐥? 1. 𝐃𝐫𝐢𝐯𝐞𝐬 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Great content captivates your audience, keeping them engaged and invested. Whether it's a powerful keynote, an interactive workshop, or compelling digital content, what you say and how you say it makes all the difference. 2. 𝐒𝐡𝐚𝐩𝐞𝐬 𝐏𝐞𝐫𝐜𝐞𝐩𝐭𝐢𝐨𝐧: High-quality content shapes how your audience perceives your brand. It’s an opportunity to showcase your expertise, values, and vision in a way that truly resonates. 3. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐬 𝐕𝐚𝐥𝐮𝐞: Your audience comes to gain insights, learn, and grow. By delivering valuable content, you meet their needs and expectations, leaving a lasting impression. 4. 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Great content fosters connections, both among attendees and between your brand and your audience. It sparks conversations, inspires collaboration, and builds a sense of community. 𝐎𝐮𝐫 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 At 𝐌𝐕𝐏 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 we prioritize content from the very beginning. Our 𝐏𝐡𝐚𝐬𝐞 𝐙𝐞𝐫𝐨 learning sessions ensure that we understand your goals, align all stakeholders, and define what success looks like. This foundation allows us to create content that is not only engaging but also strategically designed to drive meaningful business impact 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐈𝐦𝐩𝐚𝐜𝐭 Let me share a quick example. Recently, we developed a brand immersion event for a client, with a special focus on their Aftermarket / Customer Support team. Beyond the event itself, we recorded their team’s onstage presentations and packaged them in a dynamic way for social engagement on their YouTube and LinkedIn channels. This cost-effective approach allowed the meaningful content to extend well beyond the event, driving further customer engagement and connection. 𝐉𝐨𝐢𝐧 𝐭𝐡𝐞 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 Stay tuned as we continue our series next week, where we'll explore 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐡𝐚𝐬𝐞 𝐙𝐞𝐫𝐨 and how it sets the stage for successful events. Remember, in the world of events, content is the one main thing that matters the most! Let’s keep the conversation going and create something extraordinary together. #ContentIsKing #EventStrategy #BusinessImpact #PhaseZero #BigBoutique #MVPCollaborative

"𝗟𝗲𝘁'𝘀 𝗜𝗻𝘀𝗽𝗶𝗿𝗲" - 𝗢𝘂𝗿 𝗠𝗩𝗣 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗲𝗿𝗶𝗲𝘀! For over 40 years, MVP Collaborative has been at the forefront of the marketing and events industry. As we navigate the evolving landscape, we remain steadfast in our commitment to delivering strategic and creative solutions and flawless execution that drive Meaningful Business Impact. In this 5-week series, we will delve into what sets us apart and how we can help your business thrive in today's dynamic environment. Here's a sneak peek at what we'll cover: 𝟭. 𝗧𝗵𝗲 𝗢𝗻𝗲 𝗠𝗮𝗶𝗻 𝗧𝗵𝗶𝗻𝗴: While flawless execution and engaging experiences are crucial, the heart of any successful event lies in the content. It's not just what you say but how you say it that makes the difference. 𝟮. 𝗪𝗵𝗮𝘁'𝘀 𝗣𝗵𝗮𝘀𝗲 𝗭𝗲𝗿𝗼? Learn about our unique Phase Zero input sessions that ensure every stakeholder is aligned from the start, defining clear business objectives and paving the way for impactful outcomes. 𝟯. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Discover how our tailored solutions combine big ideas with meticulous attention to detail, providing the best of both worlds as a "big boutique" agency. 𝟰. 𝗔𝗻 𝗘𝘃𝗲𝗿 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: Learn how we've adapted our strategies to meet new challenges and seize emerging opportunities. 𝟱. 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻: See real-world examples of how our innovative approach has transformed events and delivered substantial ROI and cool ideas for our clients. At 𝗠𝗩𝗣 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲, we pride ourselves on being more than just service providers; we are your partners in achieving and exceeding your business goals. Join us on this journey, and let's create something extraordinary together! Stay tuned for our first post next week, where we'll dive deeper into the 𝗢𝗻𝗲 𝗠𝗮𝗶𝗻 𝗧𝗵𝗶𝗻𝗴. #Marketing #Events #ContentStrategy #BusinessImpact #PhaseZero #BigBoutique #MVPCollaborative

Happy Mother's Day to All the Super Moms Out There! We know the work that goes on behind the scenes to be a caring mom while managing a professional career is no small feat. Your dedication, perseverance, and love make us all better. A special shoutout to the incredible moms at MVP Collaborative: Chelsea, Kim, Sarah, Penny, and Lindsay. You amaze us every day with your ability to handle it all so effortlessly. Wishing you all a beautiful and well-deserved Mother's Day! #workingmom #Familymatters

Last month, MVP Collaborative volunteered our services and helped produce a remarkable St. Baldrick's event in downtown Romeo. Over 100 heads shaved, raising $140,000 for childhood cancer research! It truly takes a village!  #givingback #StBaldricks #culturematters

Happy Retirement Jeff! After nearly 25 incredible years of dedication and leadership, we bid a fond farewell to our esteemed colleague, Jeff Kirk! Jeff has been an integral part of the MVP Collaborative family, serving with unwavering commitment as Vice President and Account Director. His positive energy, "can-do" attitude and infectious humor have left a lasting mark on our team and clients alike. Jeff's selflessness, always putting others first and embodying our core beliefs, has been a guiding light for us all. His DNA and mindset have shaped the essence of MVP, and we are endlessly grateful for that. While we'll miss Jeff's presence in the office, his retirement doesn't mark the end of his incredible journey. In true Jeff fashion, he'll continue to lend his expertise by directing and calling many of our live shows at MVP. Additionally, Jeff plans to freelance live show directing, keeping his passion alive and thriving. As we bid farewell to Jeff in his MVP capacity, we're thrilled that he'll have more time to indulge in his passions for boating and spending cherished moments with his beloved grandkids. Jeff, your legacy at MVP Collaborative is one of inspiration and excellence. We're grateful for your countless memories and invaluable contributions to MVP. We wish you all the happiness and adventure that retirement brings! Kin-Nay!

Had an amazing day of shooting with a full MVP and Image Parlor crew! Doing whatever it takes to capture some amazing footage for our partner Blue Cross Blue Shield of Michigan 🎥 Thanks to RED Digital Cinema and Atlas Lens Co. for making possible one of the best pictures out there. We can't wait for more! #videography#film#RED