My Code

🇺🇲LET’S GET OUT THE VOTE 🗳️ At My Code, we wanted to take a moment as we approach Election Day, just one week away. We encourage everyone to use this opportunity to make your voice heard by voting. It’s a powerful way to shape the future, especially with so much at stake. Harmful and negative commentary against diverse communities impacts all of us at My Code with 85% of our team identifying as part of a multicultural community. Our mission is to elevate diverse voices and ensure everyone is authentically represented. We deeply value inclusion and believe differences should be celebrated and respected. Let's focus on the action of voting to make our voices heard and support our communities! #tuvototufuturo #getoutthevote

 ¡Felicitaciones! We are so proud of the entire Impremedia team, you continue to inspire as a a trusted news source for Hispanic communities across the U.S.

🔥 Powerhouse panel alert from ANA Masters of Marketing with The Female Quotient! Our very own, Edgar Hernandez, Chief Strategy Officer, My Code joined industry experts last week to tackle some of the most pressing topics in modern leadership on the "Navigating Change: Male Leaders Reflect on Industry Evolution and Leadership Transformation" panel. 🎙️ From adapting to industry shakeups to redefining leadership through vulnerability and emotional intelligence, this conversation was full of fresh perspectives on what it means to lead in today's fast-evolving landscape. 🌎 Huge thanks to Jack Neff, Brandon Knight, Damaune Journey and Michael Wong for sharing the stage and unpacking those pivotal, paradigm-shifting moments with us! Major shoutout to The Female Quotient for creating this space to explore how modern leaders are stepping up! 💪🔥 #LeadershipTransformation #ANAMastersOfMarketing #TheFemaleQuotient #EqualityLounge

🌟 We’re looking back at our unforgettable HipLatina.com "Latinas in Media" event! Hosted during Advertising Week New York at the beautiful Glass Ceiling Rooftop, this event was all about celebrating powerful Latina voices and fostering connections. With over 70+ incredible Latina influencers, writers, entrepreneurs, and creators, we shared stories, made memories, and elevated HipLatina's vision. This event wasn’t just about bringing people together — it was about building community, boosting brand visibility, and creating moments that resonate long after the night ends. Shout out to Thatiana Diaz and Virginia Isaad for hosting Check out the energy and inspiration that filled the rooftop! 🌆✨ #LatinasInMedia #HipLatina #AWNY2024 #LatinaPower

📣 Have you heard the news? Remezcla Media Group by My Code is partnering with the National Football League (NFL)!  🏈 Through this innovation-first collaboration, the NFL and Remezcla Media Group have established a new partnership and business model aimed at expanding the league’s Latino fan base and sponsorship offerings. Remezcla Media Group will collaborate with the NFL to create Latino-focused content and event programs with exclusive sponsorship offerings around NFL tentpoles, including NFL International Games, Draft, Combine, Pro Bowl, and Super Bowl LIX.  Our cultural storytelling expertise from our owned and operated properties (REMEZCLA, HipLatina.com, La Opinión , El Diario NY, La Raza, and more) alongside our network of 500+ curated publisher partners gives the NFL a major content creation and distribution platform to grow and engage with Latino football fans💥 Huge thanks to our NFL partners, especially Sarah Bishop, Michael Wolfenson, Javier Farfan, Marissa Solis, Brian Fitzgerald and Dylan Marchionda, for your collaboration 👏🏽👏🏽 Read more about it exclusively from Mark Stenberg in ADWEEK ⬇️ https://bit.ly/3UiLmpD

🚨STAGE MOMENT 🚨 Our Chief Strategy Officer, Edgar Hernandez, will be speaking at the ANA Masters of Marketing in the Equality Lounge® with The Female Quotient! Edgar will be part of the panel, NAVIGATING CHANGE: MALE LEADERS REFLECT ON INDUSTRY EVOLUTION AND LEADERSHIP TRANSFORMATION, where male executives will explore leadership in today's fast-evolving industry. Join us as Edgar and other leaders discuss adapting to new challenges, embracing vulnerability, and reimagining what it means to lead in dynamic times. Don’t miss this insightful conversation! RSVP: https://lnkd.in/eqD82VGJ #ANAMasters #EqualityLounge #LeadershipTransformation

💥 My Code took the stage last week at the first ever Blackweek, a groundbreaking event dedicated to amplifying Black excellence in business, media, and entrepreneurship. We were there to highlight how My Code bridges brands and culture, and to emphasize the importance of diversity and representation in shaping the future of media and advertising. 🎤 “At My Code, our mission is to change the face of media and advertising so that everyone feels authentically represented. Our corporate superpower is that we mend brands and culture, and we do it because we deeply understand the Black, Hispanic, AANHPI and LGBTQIA+ audiences and then have the ability to go deep and wide. We have a deep understanding of them and we have the media properties they go to, to be inspired and we also have the scale to reach people at mass. Our goal, again, is to ultimately help brands reach these audiences that we know are fueling America’s economy.” - Alexandra Kennedy, EVP of Commercial Strategy, My Code. ➡️ Damian Benders, GM of B Code joined Paul Judge, SoftBank, Les Brun, Ariel Alternatives, Courtney Brown Warren, Kickstarter and Dhani Jones in the panel "Betting on Black Ambition — Why Diverse Founders Struggle in Getting Investment Capital" discussing the decline in venture funding for Black founders and the need to invest in Black-led startups. ➡️ Alexandra Kennedy, EVP of Commercial Strategy at My Code, spoke on "The Future of Diverse-Owned Media" alongside Kirk McDonald, Rocket Companies, Lynwood Bibbens, ReachTV, Nate Parker, Mansa, and Damon Jones, Procter & Gamble, highlighting the role of Black leaders in driving corporate innovation and long-term success. Thank you #Blackweek for hosting such an empowering event.  We’re already looking forward to next year! 👏

Representation in every room is important, says Sonia Riojas, VP of Hispanic strategy at REMEZCLA Media Group. Getting to know everyone on your team and uncovering what they bring to the table and why—because of different backgrounds and experiences) can bring forth untapped success.

We were honored to be part of two powerful discussions at Advertising Week New York with The Female Quotient. First up - "Politics in Focus: Meeting Diverse Voters Where They Are," where Head of Political, My Code, Junelle Cavero Harnal, Taylor Allison, Senior Vice President, Media at Gambit Strategies and moderator Jesus Garcia of El Diario dove deep into how political advertisers are reaching younger, more diverse voters in this year’s election. From shifts in content consumption to targeting through new tech, it was an insightful conversation on the future of voter engagement. 📺 Missed the session? Watch the live stream replay: https://bit.ly/4dSubC0 In "Why Women Lead," Sonia Riojas, VP, Hispanic Strategy, REMEZCLA Media Group highlighted the strength of female leadership, sharing her journey and strategies for building inclusive, high-performing teams. 📺 Missed the session? Watch the live stream replay: https://bit.ly/40c56z6 We're so grateful to have been part of these important discussions. Thank you The Female Quotient and Advertising Week New York! #AWNewYork24 #FemaleQuotient #EqualityLounge

📣 We're hitting the stage! You can catch our very own Alexandra Kennedy speaking to the "Future of Diverse Owned Media" with a stellar lineup of panelists. Thank you to Blackweek for inviting us to speak to this impactful topic as we strive to ensure all voices not only heard but amplified.