What would you do?
With capacity surpluses, bankruptcies, and economic pressures reshaping trucking, how can rate-per-mile costs be adjusted to really support drivers who sacrifice time away from family? As brokers fiercely compete for customers, often at the expense of sustainable rates, what role should they play in ensuring realistic pricing that covers drivers' true operating costs? Can the industry build a model that prioritizes driver sustainability in market rates, or are we at risk of complacency, assuming "it works fine" as is? Who sets fair standards, or does profit still overshadow driver welfare? How should brokers balance customer acquisition with real truck compensation, and are they and their customers aware of the downstream impact of their pricing on driver pay and final delivery? What steps need to be taken for a more equitable system. who must compromise, and what needs to change first? And we are talking just covering RPM cost coverage, not even carrier company profit that slims down every quarter, and affects its employees, and short future life. (market manipulation core attitude "sell it for less as possible ",monopolization, along with the inability to guarantee basic rates for both brokers and carriers) ? #freightbrokers #cdldrivers #trucking #truckers #shippers #manifactoring #import #export #supplychain #procurement
