Napa Valley Vintners

Napa Valley Vintners

Industry Associations

St Helena, California 9,871 followers

Cultivating Excellence

About us

It began as most things do in Napa Valley: over a table replete with good food and good wines. In 1943, seven Napa Valley vintners began meeting to exchange ideas and work as a group to overcome industry obstacles and elevate the status of Napa Valley wines. In 1944, the vintners decided to formalize their relationship and the Napa Valley Vintners trade organization was established. Now, 80 years later, that epicurean and social camaraderie has grown into a spirited partnership committed to advancing Napa Valley wines worldwide. The Napa Valley Vintners, a regional trade association with an active membership of nearly 550 wineries, represents a tradition of dedicated vintners and grape growers who have worked and cared for this premier winegrowing region since the early 1800s. Today, Napa Valley Vintners (NVV) is widely recognized as one of the leading wine trade organizations in the world. Our vintners are committed leaders - breaking new ground at home and in the larger wine community. Whether raising funds for local charity organizations (Auction Napa Valley has given more than $230 million to local non-profits since its inception in 1981) or raising international consumer awareness regarding truth in labeling, Napa Valley Vintners are constantly seeking new and innovative ways to promote, protect and enhance the wine region they call home.

Industry
Industry Associations
Company size
11-50 employees
Headquarters
St Helena, California
Type
Nonprofit
Founded
1944

Locations

Employees at Napa Valley Vintners

Updates

  • View organization page for Napa Valley Vintners, graphic

    9,871 followers

    As we celebrate our 80th anniversary with a look back on some of our most memorable milestones, we hope you have enjoyed our journey through time over the past week. Through our signature marketing programs, industry advocacy and comprehensive member resources, we work continuously to be the voice of the Napa Valley wine industry for consumers, members of the wine trade and media outlets around the globe, and we strive to be the essential trade organization for any vintner producing Napa Valley wine in the Napa Valley. To learn more about our history and timeline, visit https://lnkd.in/gYjRnMpq.

    History of the Napa Valley Vintners

    History of the Napa Valley Vintners

    napavintners.com

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    9,871 followers

    In 2023, Napa Valley Vintners gave $2.1 million for wildfire resiliency in Napa County. These funds went towards Napa Firewise and Napa County Resource Conservation District, who collaborated with local and state government offices to create fire breaks, restore forestlands and educate the community on forest health and wildfires. More recently, our advocacy in Washington D.C. helped secure a $37.5 million federal grant for wildfire fuel reduction and other prevention efforts.

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    In 2016, Napa Valley Vintners donated $6 million to construct the new OLE Health South Napa facility, which opened in 2019. Over the last 40 years, NVV’s support of OLE totals more than $60 million. This has had a considerable impact on the community, as one in four Napa Valley residents now rely on OLE’s services each year. “NVV was a huge part of the history of our organization, helping us close funding gaps early in our history to remain operational and later helping us to establish a permanent home for our work in Napa,” said Alicia Hardy, CEO of CommuniCare+OLE.

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    9,871 followers

    In the early 2000s, NVV established the Napa Green task force. Taking environmental leadership to an even higher level, the Napa Valley Vintners worked with more than 20 industry and environmental stakeholder groups, as well as local, state and federal regulators to help create the Napa Green Certified programs. The Napa Green Certified Land (now known as Certified Vineyard) program launched in 2004, followed by the Napa Green Certified Winery program in 2008. Now its own independent non-profit, Napa Green serves as a catalyst and facilitator to grow certified sustainable, responsible businesses committed to environmental stewardship. This voluntary environmental certification program for Napa County vineyards and wineries is focused on climate action, social equity, resource conservation and enhancing operational efficiency. Read more at napagreen.org.

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    9,871 followers

    In 2000, Napa Valley Vintners successfully crafted and advocated for state legislation that requires any brand using the name Napa, or any of the names of appellations wholly contained within Napa County, to qualify at minimum for the Napa County appellation of origin. Shortly after, a lawsuit challenging the new state law was filed. The case made its way through the California court system, with the State Supreme Court ultimately upholding the Napa Name Law in 2005. During that same time, NVV helped to establish the global Wine Origins Alliance, which works collaboratively to ensure wine place names are protected and not abused or miscommunicated to consumers. While we may be competitors in the worldwide marketplace, we all agree that each region is unique and produces wines impossible to duplicate anywhere else. It's simple: when it comes to wine, location matters. Read more about our name protection efforts in Napa and worldwide at https://lnkd.in/g4_hFtzY.

    Napa Name Protection

    Napa Name Protection

    napavintners.com

  • View organization page for Napa Valley Vintners, graphic

    9,871 followers

    The first Premiere Napa Valley barrel auction was held in 1997 and raised $412,000. Since then, this trade-only wine auction has been held each February to raise funds to directly support NVV programs to promote, protect and enhance Napa Valley. The 29th annual Premiere Napa Valley will be held on February 22, 2025. Premiere Napa Valley wines are some of the rarest and most sought after in the world. These wines are initially offered at auction to restaurants and retailers who then offer the wines to their customers. You'll find them in a variety of places: a private club, an intimate wine bar, your local retailer or nationwide wine stores. Visit premierenapavalley.com to learn more about the history of Napa’s most exclusive auction for the wine trade industry and find a purchase location to make these collectible wines your own.

    Premiere Napa Valley - Fine, Rare and Collectable Wines

    Premiere Napa Valley - Fine, Rare and Collectable Wines

    premierenapavalley.com

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