Nautilus Inc.

Exciting news: Today, Nautilus, Inc. officially becomes BowFlex Inc.! While our corporate name has changed, our mission, vision, and values are unchanged. We remain committed to our vision of building a healthier world, one person at a time. Move with us. Read more: https://lnkd.in/gtrE23hZ

The future is now for two of our most iconic product lines.  We are happy to introduce to the world the new IC Bike SE and Max Trainer SE, the newest installments in our IC Bike and Max Trainer lines. Both products feature a sleek design and marks the debut of the new BowFlex brand imagery in our products, from the modern silver and black colorway to the sharp angles, creating a fierce, forward-moving effect with both of the products. “Home fitness is here to stay, and there’s no reason to relegate it to the basement or limit when you can exercise,” said CEO Jim Barr. “Today, we’re encouraging our customers to move to what matters to them, and we’re helping them do just that with a new lineup of products designed with both form and function in mind." Read more here: https://lnkd.in/gZiC-c2g

Meet the NEW Schwinn® 490 Elliptical: a durable and compact elliptical trainer at a wallet-friendly price point. Ergonomic updates make foot and hand placement more comfortable – plus, it’s Bluetooth compatible with the JRNY adaptive fitness platform and other popular apps for a connected fitness experience. Learn more about this new product in our press release.

Today, we released our Q1/FY24 Earnings! Some of the highlights include:   - Gross Profit up 24%; Gross margin expanded 800 basis points (vs Q1 FY23) - New pipeline of products launching in the fall with refreshed BowFlex visual branding - Total JRNY membership reached 535K; 48% growth compared to Q1 FY23 Reaffirmed FY24 Guidance: Expecting significant YoY improvement in adjusted EBITDA loss in FY24 "We continue to scale our differentiated digital offering, JRNY and we are excited to further build on our strong portfolio with an exciting new pipeline of products with our new BowFlex visual branding this Fall," said our CEO Jim Barr.   Check out the graphic below for more information on today's earnings announcement, and read the full press release here: https://lnkd.in/dW9w7dN

We recently introduced a new visual identity for the BowFlex brand that celebrates movement of all kinds, for all people – and the industry is taking notice.   Check out this recent Portland Business Journal interview on this new direction for our flagship brand, featuring perspective from our Chief Marketing Officer Becky A. and Creative Director Michael Robinson: https://bizj.us/1qj6hb.

Did you catch our announcement yet? We recently relaunched the BowFlex brand – complete with a new visual system and brand philosophy that reflects our consumers’ love of movement. “It was time for the BowFlex brand to convey how our products support what we already believe: Your best self isn’t ‘out there’ in a different shape or size or in a particular workout –– it’s already inside you. Our redefined brand identity is empowering, inclusive, and reflects the joy that comes from movement. With the new BowFlex brand identity, we’re sending a strong message to our consumers to move toward what matters the most to you –– not to anyone else.” – Michael Robinson, Creative Director Read the full story in our recent press release and check out the new BowFlex.com for more: https://lnkd.in/g8gpGBmr.