Hawk tuah here, hawk tuah there, hawk tuah everywhere,
Google's AI Overviews doesn't want Google Maps to have all of the Hawk Tuah fun
Near Media
Technology, Information and Internet
The go-to strategic and tactical advisor for multi-location brands who seek to maximize their investments in search.
About us
We're an applied market research firm helping multi-location marketing and vertical agency executives maximize their SEO & paid search investments. Through our unique combination of + proprietary consumer research + competitive localized SERP analysis + step-by-step performance improvement roadmaps we are the go-to strategic and tactical advisor for multi-location brands who seek to maximize their investments in paid, organic, and local search.
- Website
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https://nearmedia.co
External link for Near Media
- Industry
- Technology, Information and Internet
- Company size
- 2-10 employees
- Type
- Partnership
- Founded
- 2021
- Specialties
- Local Search, Local SEO, Market Research, Consumer Behavior, and Multi-Location Search
Employees at Near Media
Updates
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Google, one of the most profitable companies in the world, manages to maintain that profitability by providing extremely low levels of support.
There ought to be a law..... A client of mine recently received a reply back from Google Business Profile about persistent issues with missing reviews on their account. Maybe this should be renamed Customer Diss-Service?
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Near Media reposted this
For those interested in consumer behavior, check out this recent two-part report about how people shop for hotels on Google by David Mihm of Near Media. This would be useful content for a marketing course for those who like to go deeper than vocab and super bowl ads analysis (hopefully that's every teacher out there). https://lnkd.in/gKs5EKW4 https://lnkd.in/gu9KHkPS
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Why has Google not taken down the suspect reviews of Dr. Javad Sajan of Allure Esthetic in Seattle? In a very high profile case the guy was fined and "convicted" of review fraud in April of this year. He's still ranking, the majority of his reviews, which were supposed to have been removed by court order, have not been. Why hasn't Google taken action? Mike Blumenthal explains ...
Dr. Fraudster Still Deceiving Surgery Patients on Google
nearmedia.co
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Near Media reposted this
Honestly IN LOVE 😘 with these user behaviour studies from Near Media. As search marketers - too often we default to our own (warped) experience of how we search and how we interact with the SERP. If you're working on a visibility strategy make sure you take the time to read this, and catch up on what features ARE and ARE NOT earning consideration and clicks 🖱
ICYMI, we at Near Media published an extensive study into European search behavior in the hotel vertical on Friday. https://lnkd.in/dCfJv7Z8 High-level findings as they relate to Google's post #DMA interface changes: The new "redesign" elements draw almost zero engagement because only half of consumers see them, and the Hotel Finder is still so positionally (and visually) dominant. - 50% of the time, consumers don't even see any of the primary redesign elements (Places Sites module + organic carousels) -- surprising to us, most of the time because they don't scroll past the ads (!) to see them. - 0/300 users in our study clicked the Places Sites refinement tab/filter that Google added at the top of the SERP. - When consumers do scroll past the ad blocks, Google still almost always shows the Hotel Finder in the first or second position, above all traditional organic results (and 16% more often than the Places Sites module). - The Hotel Finder drew 50% of all clicks when it was visible. The Places Sites module drew less than 2% of clicks on those SERPs. And organic results, including the new carousels, drew only 23% of clicks on those SERPs. With the Hotel Finder receiving 50% of all clicks when consumers encounter it--almost always in position 1 or 2--and organic results receiving just 25% of clicks on results where the Finder appears, this seems to fly in the face of the DMA's Article 6(5) self-preferencing provision.
Google and Booking: The Symbiotic Gatekeeper Relationship in European Hotel Search
nearmedia.co
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Today's newsletter: Places Sites, Google's trying hard, Chrome surveillance... 👉 Places Sites Land in North America The Places Sites carousel is one of Google's accommodations for the Digital Markets Act in Europe. Now Places Sites have apparently come to North America (Canada, US). But will they drive traffic? ... 👉 Google: We're Just Doing Our Best On the heels of last months' Barry Schwartz interview of Google Search Liaison Danny Sullivan comes a new interview with SEO Aleyda Solis. Solis asks questions about core updates, brand preferencing, forums and UGC, Gen Z use of social over Google, AI Overviews and the future of SEO... 👉 Chrome Click Surveillance Mobile Moxie's Cindy Krum offers a blistering critique of Google's undisclosed use of Chrome clickstream data to fuel and improve its search and ad algorithms. Krum argues that Chrome captured virtually everything users did after clicking through from the Google SERP, whether signed-in or incognito ...
Places Sites Go West, Google's Best Efforts, Chrome Click Surveillance
nearmedia.co
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Google's "suggest an edit" process is too easily manipulated and has been manipulated for far too long. Google will say "it is not that common and we have put it a stop to it".... They should be answering the question: "Why does it keep happening?"
Hawk Tuah Academy Goes Global on Google Maps It's too easy for anyone to change a Google Business Profile listing. We are now seeing it happening to schools around the world as the 'Hawk Tuah' meme takes hold. These "hacks" are not being done by evil-minded spammers that are outsmarting Google's sophisticated algorithms but by school children having a good time at the expense of their local school and Google. Link Below 👇
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The latest edition of the newsletter: local review solicitation best practices, Google in hot water in EU, Local Visibility Index ... 👉 Local Review Solicitation Best Practices Reputation management platform GatherUp is out with a useful report about review solicitation best practices. It's based an analysis of 23,000 business locations in 2023. The report offers a kind of template for local marketers. 👉 Google Risks $30B Fine in EU One of the Google verticals the European Commission is looking closely at is travel (Google Flights, Hotels). The Commission has been investigating whether SERP changes bring Google into compliance with the DMA. Bloomberg is reporting that the Commission is preparing "a formal chargesheet," indicating an adverse finding that Google is non-compliant. 👉 Report: 96% of GBPs Claimed by MLBs Local marketing platform SOCi argues in its latest Local Visibility Index report that multi-location brands are leaving potentially lots of money on the table by not fully optimizing their profiles. For this latest report, its sixth, SOCi mined and benchmarked the online profiles of almost 2,800 multi-location brands (representing 350K individual locations) in five verticals.
Reviews Done Right, Potential $30B Fine, GBPs 96% Claimed
nearmedia.co
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Google and Booking dominate hotel search in Europe. In Part II of our analysis of 300 European consumers' hotel search sessions on Google (Germany, France, Spain), we take a deeper dive into where and how they engage with search results, surfacing ways in which hotel Suppliers might improve their chances of acquiring a guest in this challenging ecosystem. If you haven't seen it, part I is here: https://lnkd.in/d5FEGNre
Search Marketing Implications for European Hotel Suppliers
nearmedia.co