NeoReach

🕸️Our newest overnight star & TikTok obsession: The Rug🕸️ 🦇 In true Halloween fashion, Ohio-based content creator Katie Santry has sparked the newest viral obsession with her unsuspectingly spooky “rug story” videos on TikTok. In addition to averaging nearly 8 million views across the series, Santry has also grown her following from 6,000 to nearly 2.3 million in just a few weeks. 🦇 🏡 Her initial video, focused on a home renovation project like the majority of content on her page, ended with a surprising twist. While digging for her new fence, Santry found a large rug, rolled up, and buried in her backyard. Unable to move it, she ultimately decided to get police involved, concerned with its whereabouts and size. 🏡 🎃 Unfolding into the Internet’s newest murder-mystery investigation, Santry’s page started gaining tons of attention – with millions of new followers begging for updates on and theorizing  about police intervention, the alleged cadaver dogs, and her infamous household ghost experiences. 🎃 🐕 After police cadaver dogs signaled by the rug, captured on a casual TikTok Live with Santry, the stakes of the viral investigation heightened dramatically, with millions theorizing in her comments and a community of news stations, neighbors, and fans coming to her home to watch it unfold in-person. 🐕 ⛈️ Surprisingly, nothing came of the rug – not only was it empty, but her entire yard was ruined by excavators with nothing to show for it but her reignited social media success. Even massive influencers like Chris Olsen have reached out to Sentry to support her through the transition – offering her guidance with this massive new audience and overwhelming attention. ⛈️ ⚡ It’s stories like this, or viral memes like Hailey Welch’s “Hawk Tuah,” Brittany Broski’s infamous kombucha video, Charli D’amelio’s casual dancing, or Jools’ “demure” trend that empathize the power of social media to transform lives overnight. ⚡ Will Santry's viral moment be another example of momentary popularity turned social media stardom? Or will “The Rug Story” simply dissipate, along with Santry, from the public eye in due time? https://lnkd.in/gZHT2-WS

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🍁YouTube's newest creator technology report indulges readers on the powers of Gen AI to save creative’s time, money, and creative turmoil with productivity enhancements, brainstorming assistance, and administrative support. To readers’ surprise, more people are utilizing these technologies than you’d expect 🍁 🌲Instagram's new ‘best practices’ tool provides personalized support for creators to build their brand, leverage their audience, and boost engagement on their platforms. The feature, located on the Professional Dashboard, includes tailored tips and tricks across topics – from content creation, to monetization, and more 🌲 🌚Infamous YouTube creator MrBeast has acquired the start-up company ‘Vouch’ with plans to revamp it as “the new LinkedIn for creators.” With prospective job posting and hiring support, community debate, and connections, it has great potential to become a hotspot for marketers, brands, and influencer engagement 🌚 🌍Wendy's capitalizes on social media discourse about McDonald's ‘endlessly broken’ ice cream machines with their new tracking site ‘Mcbroken.com,’ that calls out the locations with dessert. Alongside personalized ads on the site, Wendy’s implemented the ‘Frosty Fix’ to sell their own Frosties on-site 🌍 🌱Finance and lifestyle creator ‘Your Rich BFF’ signs Vox Media deal to start her own podcast, amidst a revamp of the influencer podcasting space and new growth across industries 🌱 Read more about the above stories & MORE in our industry newsletter. 🌟🌟Get added to the smiling list below🌟🌟 #influencermarketing #socialmediamanager #influencers #contentmarketing #marketingagency https://lnkd.in/gTE4mHf8

💚💚 Floor seats to Charli & another viral social moment…are Duolingo employees living the dream? 💚💚

👑 Have you seen Burger King’s new campaign? 👑 🍟 They’re clearly not shy about taking risks – you’ve seen the moldy burger ads, right? – and this campaign is no different. Like with any other “risky” marketing venture, their success, engagement, and reach doesn’t come without judgment. 🍔 How could you possibly advertise processed foods…to new mothers…who just gave birth? For some, it makes no sense, and for others (aka 99% of mothers), it makes perfect sense. What better time to enjoy a fast food meal? 👶 Under the veil of community, connection, and authenticity, the new campaign clearly appeals to the “shock factor” of ambivalent consumers, especially online. It’s vulnerable, with raw images and real stories, capturing the emotion (and clearly, debate) we’re all yearning for. 🍴 It’s heartwarming, emotional, and even controversial, but it makes you want a burger, right? #socialmediamanagers #marketingcampaign #influencermarketing #copywriting #marketingagency #neoreach

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🐦 X has finally released their first transparency report since Elon Musk’s takeover in October 2022. Indulging the company’s moderation practices, the report reveals the ‘millions,’ as reported by AP News, of posts and accounts removed by X at the beginning of the year – nearly 30% greater than previous year reports. 🐦 🥚TikTok creator Chris Olsen’s new private TikTok account ‘Not Chris Olsen’ and private Instagram ‘Club Chris' are the exclusive self-promotion campaigns everyone wishes for at least once in their career. After months of online harassment and doxxing, Olsen has rebranded his platform to be radically authentic, and now, even exclusive. Some even suggest there’s Easter eggs hidden on these private pages…are you in the know? 🥚 🌍 Reddit, Inc. pledges ‘worldly’ access to it’s platform with new machine learning-powered localization and translation in 35+ new countries. With a ‘translate icon,’ users can now translate their entire feed to their own language. Users in Brazil and Spain have current access to the features, with European and Latin American implementations on the clock. 🌍 🎵 TikTok Music announces it will be shutting down by the end of November, following a short year-long stint to compete with powerhouse platforms like Spotify and Apple Music. 🎵 🥇 LinkedIn announces the expiration of their ‘Top Voice’ badges for users who’ve contributed to ‘Collaborative Articles’ on the platform. Despite seeing a 4X increase in ‘expert’ collaborations to these industry information hubs, Linkedin argues the badge pursuit has prompted ‘non-experts’ to contribute insufficient or incorrect advice. 🥇 Read more about the above stories & MORE in our industry newsletter. 🌟🌟Get added to the mailing list below🌟🌟 https://lnkd.in/gTE4mHf8

⬇️ Is Facebook Messenger having a resurgence? ⬇️ 🍁 Is the impending demise of TikTok pushing users to communicate on other platforms, like Messenger? Is the art of sending curated Reels and embracing new Meta changes the new-age reclamation of elder social platforms? Or is this discourse on Meta usage trends absurdly overexaggerated? 🍁 ☕ According to Comscore, Inc. research, Facebook Messenger saw the biggest increase in average monthly usage from June 2023 to June 2024, compared to platforms like Instagram and TikTok – with the average user spending nearly 683 minutes a month on Messenger. 🍂 As Meta prepares to roll out sponsored messages, similar to SMS marketing tactics by brands across industries, will Messenger usage shift? Is the art of sharing Reels, posts, and messages directly in-app profound or simply convenient? How do other communication-centric platforms shape up? 🌨️ Some suggest platforms like Reddit, Inc. or Quora, that focus specifically on human-centric discussion, debate, and advice, are leading the pack when it comes to popular communication platforms – especially as they continue to place highly in Google search rankings. 🌾 According to SISTRIX, an SEO monitoring tool, Reddit has experienced a 1,328% increase in SEO visibility and rankings on Google in the past year. Many argue that traditional social media outlets like Instagram aren’t satisfying the general yearning users are experiencing, in the same way that platforms like Reddit can. 🪻 So, what does this mean for marketers and social media managers? Have you considered the ways that Facebook Messenger, Reddit, Quora, and in-app messaging can contribute to your engagement, reach, and growth? 🪻 We’re diving into this discussion in our weekly industry newsletter on Friday…join our mailing list at the link below! #socialmediamanager #creatoreconomy #contentmarketing #marketingagency #influencermarketing #influencers https://lnkd.in/gTE4mHf8

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🌳 Tumblr has reported a nearly 350% increase in users following Brazil’s X ban. With their growth propelling them into a new chapter, platforms like Bluesky Social and Tumblr will be forced to reevaluate larger issues of privacy & security to comply with more content, more users, and more eyes on their sites. 🌳 🥜 Is Nutter Butter’s TikTok presence offsetting the future of marketing with a Gen Alpha twist? Viewers are equally mortified, concerned, and unsettlingly interested in the videos on the biscuit brand’s page – debating about a vague line between outlandish and unconventional that they’re potentially treading too closely to. Absurdist or genius? 🥜 🍋 Instagram has done more than saturate the industry this month with new features, they’ve also adopted a new title: the most popular dating app on the market. With the influence of DMs, social connection, and the “explore page,” more couples are meeting on Instagram today than ever before. 🍋 🍸 As we inevitably move closer to TikTok’s potential demise in just under 4 months, more users are beginning to lose interest in public displays of support for the ban. According to Bloomberg reports, only 32% of American adults support a TikTok ban, a sharp decline from 50% over a year ago. So, what does the future of the platform look like and will we be ready for it to potentially disappear overnight? 🍸 🎙️ Snap Inc. has a major update – they’re revamping Snapchat! Not only are they allegedly working to build a “simpler” interface, they’re also looking forward to hosting more entertainment-centric experiences, including curated feeds for users and generative AI features like the “Lens Studio.” 🎙️ Read more about the above stories & MORE in our industry newsletter. 🌟🌟Get added to the mailing list below🌟🌟 #socialmediamanager #digitalmarketing #creatoreconomy #marketingagency #influencermarketing https://lnkd.in/gTE4mHf8

Congratulations to Moose Toys on their massive success at the 2024 WiT - Women in Toys, Licensing & Entertainment Wonder Woman Awards! 🏆 They've always been change-makers in their industry, so it's equally inspiring & impressive to see them getting their flowers. 💐 Huge props to everyone on their team!

📦 Meme Marketing — Is anyone truly ready to move on? Jason Levin ✏️ , author of the viral meme newsletter ‘Meme Alerts’ surely doesn’t think it’s in anyone’s best interest to — and for good reason. In his breakdown of meme culture for Hubspot, he argues memes are simply the “digitally native version” of newspaper ads — it’s simple, we’re engaged by humor. Whether it’s 🍏Charli’s Apple dance or 🧪”1700s hair growth potions” is entirely beside the point. While it might seem niche to some, meme marketing continuously takes over campaigns across industries year-after-year (📲and it’s here to stay📲). 🏆 So, how can brands acquaint themselves with memes? For professional reasons, of course:🏆 ⭐️ 1. Leverage niche industry struggles. You know best — what do you nag about in the office, find troublesome with new campaigns, or find particularly annoying about your commute to work as a marketer? Leverage that insider knowledge to make equally humorous & relatable content. ⭐️ 2. Embrace the ~careful~ cringe. Don’t overdo it. It never hurts to hire digital natives to police your content’s cringe meter. ⭐️ 3. Respect the boundaries of offensiveness. It goes without saying that you shouldn’t incorporate hateful language or offensive perspectives into your content. But, don’t forget that there’s a humorous & enigmatic line most meme culture experts consider to succeed. ⭐️ 4. Learn your tools, craft a style, & don’t overthink it The better you can embrace the seemingly nonchalant nature of meme culture, the better. It’s not only a visual sign of brand awareness for your audience, but a glimpse at your authenticity. https://lnkd.in/edHqWj9

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🎾 The U.S. Open is coming to a close after a week of headline worthy tennis, influencer-studded FYPs, and of course, plenty of infamous “Honey Deuce” taste tests 🎾 💻 Reddit is quickly becoming the platform for the people – boasting impressive search rankings, human-first perspectives for users, and growing ad revenues 💻 🐣 The past week has been big for X. Alongside Brazil’s official ban and Starlink’s last-minute compliance, their global affairs head, Nick Pickles, has announced his resignation 🐣 🏆 As the Paralympic Games Closing Ceremony quickly approaches, athletes & coordinators reflect on this year’s historical viewership and preparations for LA in 2028 🏆 📹 Financial support start-up Spotter announced their new AI tool, Spotter Studio, being tested by YouTubers like Mr. Beast to brainstorm new content ideas 📹 Read more about the above stories & MORE in our industry newsletter. Join the email list below! https://lnkd.in/gTE4mHf8