NeoReach

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🍂 Calling all Booktok influencers and reading enthusiasts, Amazon’s just unveiled their new “Kindle Colorsoft” tablet – the first Amazon Kindle with a larger display AND a colored screen. If you’ve been yearning for a way to read all those saved books on TikTok without having to hold up a physical book, this might be one to add to the Christmas wish list. 🍂 💌 The Victoria’s Secret & Co. fashion show returned this week, with show-stopping performances from legacy ‘Angels,’ and new faces like Alex Costani and Ashley Graham. The show also rolled out their infamous red carpet, hosting influencers and creators like Remi Bader and Olivia Ponton. 💌 📲 Instagram’s new ‘Profile Card’ feature will double as a virtual business card for artists, creators, and professionals online. Out with the old QR code and sticker, in with a new feature – which seems to be the platform’s forte in recent months. 📲 📸 An AI assistant with Buffer created 1.2 million posts and compared their performance with human creator content across platforms like Instagram, Facebook, and TikTok. While their report dives deeper into the specifics of their investigation, their largest takeaway was unsettling – the AI content performed consistently higher median engagement rates. 📸 READ MORE about the stories above and MORE in our industry newsletter that goes out every Friday afternoon… 🌟🌟 Get added to the smiling list below 🌟🌟 #socialmediamanager #creatoreconomy #neoreach #influencermarketing #marketingagency #contentmarketing #influencernews https://lnkd.in/gTE4mHf8

🎤 Our Partnerships Guide for the 2025 Consumer Electronics Show (“CES”) is LIVE! 🎤 If you’re a brand, influencer, or content creator, there’s a number of ways you can leverage this conference for connections, consumers, and future partnerships…even before attending in-person. 🌟 By researching your niche industry’s involvement, preparing social content in anticipation of the conference, and planning a campaign initiative for your time in-person, you can make the conference equally entertaining and productive for your team. 🌟 Marketing agencies and content teams, like NeoReach, can help bridge the gap between influencers, brands, and conference attendees — helping you to prepare your booths, connect brands with industry thought-leaders, and promote your content to boast historic engagement, reach, and visibility (🗣 Check out the full blog for our CES collabs with Sony and Laifen 🗣 ) 🌟 Teams from across beauty, technology, and lifestyle industries will all be gathered in Las Vegas for the 2025 CES conference come January – where will you be? Consider the ways that you can get involved now, staying ahead of trends, consumer products, and influencer/content strategies to better support your missions. 💻 Want to READ MORE about getting involved or preparing for the conference? Check out the full guide in the comments below 💻

🧳 Our newest case study, highlighting our successful campaign with the eSIM company USIMS , is now LIVE! 🧳 Check out some highlights ⬇️⬇️⬇️ 🌍 With a multi-faceted campaign, including influencers, SEO, social media management, paid media integrations, and app store optimization, NeoReach supported USIMS to solidify their position in the market and significantly expand their user base. 🌍 With a 31.88% average app store conversion rate, nearly 6.5 new customers, and 4.3M views, NeoReach’s strategic campaign approach well exceeded original goals to globalize the brand. 🌍 Weaving macro- travel and lifestyle content creators into a USIMS strategy not only helped us to reach their target audiences organically, but drove exposure, engagement, and downloads from members of their communities. With support from NeoReach & 39 creators, USIMS now boasts nearly 300K downloads. ⭐ Check out the content spotlight below from one of this campaign's creators, Alex Broggi! ⭐ #USIMS #eSIM #contentmarketing #influencermarketing #neoreach #marketingagency #socialmediamanager #contentcreators https://lnkd.in/g3QgDfcr

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🇫🇷 Both a Netflix hit and a representation of every marketer’s dream role, ‘Emily in Paris’ has revolutionized on-screen marketing in an entirely new way – both literally and figuratively. With Season 4 appearances from luxury brands like Baccarat, Ami Paris, and Boucheron, their fictional marketing agency has seamlessly intertwined entertaining storytelling with real-world consumer visibility. 🇫🇷 🥇 The Hollywood Reporter released their ‘Creator A-list’ this week, unveiling their top 50 most ’influential influencers’ and social media moguls. From mainstream names like Alix Earle and Drew Afualo, to niche social media stars like Jack Schlossberg, their list compiles top talent across industries and communities online. 🥇 🧑🎄 It’s not just creators online aware of the booming engagement and visibility that the holiday season brings through January, even retail stores like Spirit Halloween are expanding to leverage its widespread impact. Starting in the Northeast, the spooky-founded company announced they’ll be expanding to Christmas decor in 10 new stores. 🧑🎄 💌 Tumblr’s new “State of the Community” report indulges industry professionals on Gen Z’s ever-evolving impact to the marketing & influencer space. They mainly highlight ‘chaos,’ which nearly 87% of marketers believe perfectly defines the current state of the industry, according to the report. 💌 📰 A new Pew Research study on social media user habits in the U.S. reveals that adults are more likely to follow entertainment-focused creators compared to those covering news and politics. These findings are an interesting comparison to Pew’s September social media studies revealing that nearly 50% of adults get all their news from social media. 📰 Read more about the above stories & MORE in our industry newsletter. 🌟🌟Get added to the smiling list below🌟🌟 #socialmediamanager #contentmarketing #influencermarketing #marketingagency #contentcreators #creatoreconomy #neoreach https://lnkd.in/gTE4mHf8

🏆 We’re feeling equally excited & empowered to be on the frontlines with AI in the influencer marketing industry! 🏆 As we continue pushing the boundaries of AI technologies & their support, our main priority remains the same: brand and creator wellbeing. ⭐️ The most important question, for everyone in this industry, is also concrete: How can we help to support influencers and campaigns using new AI tools — giving them more autonomy, creativity, and time to devote to their true missions, values, and goals? ⭐️

🕸️Our newest overnight star & TikTok obsession: The Rug🕸️ 🦇 In true Halloween fashion, Ohio-based content creator Katie Santry has sparked the newest viral obsession with her unsuspectingly spooky “rug story” videos on TikTok. In addition to averaging nearly 8 million views across the series, Santry has also grown her following from 6,000 to nearly 2.3 million in just a few weeks. 🦇 🏡 Her initial video, focused on a home renovation project like the majority of content on her page, ended with a surprising twist. While digging for her new fence, Santry found a large rug, rolled up, and buried in her backyard. Unable to move it, she ultimately decided to get police involved, concerned with its whereabouts and size. 🏡 🎃 Unfolding into the Internet’s newest murder-mystery investigation, Santry’s page started gaining tons of attention – with millions of new followers begging for updates on and theorizing  about police intervention, the alleged cadaver dogs, and her infamous household ghost experiences. 🎃 🐕 After police cadaver dogs signaled by the rug, captured on a casual TikTok Live with Santry, the stakes of the viral investigation heightened dramatically, with millions theorizing in her comments and a community of news stations, neighbors, and fans coming to her home to watch it unfold in-person. 🐕 ⛈️ Surprisingly, nothing came of the rug – not only was it empty, but her entire yard was ruined by excavators with nothing to show for it but her reignited social media success. Even massive influencers like Chris Olsen have reached out to Sentry to support her through the transition – offering her guidance with this massive new audience and overwhelming attention. ⛈️ ⚡ It’s stories like this, or viral memes like Hailey Welch’s “Hawk Tuah,” Brittany Broski’s infamous kombucha video, Charli D’amelio’s casual dancing, or Jools’ “demure” trend that empathize the power of social media to transform lives overnight. ⚡ Will Santry's viral moment be another example of momentary popularity turned social media stardom? Or will “The Rug Story” simply dissipate, along with Santry, from the public eye in due time? https://lnkd.in/gZHT2-WS

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🍁YouTube's newest creator technology report indulges readers on the powers of Gen AI to save creative’s time, money, and creative turmoil with productivity enhancements, brainstorming assistance, and administrative support. To readers’ surprise, more people are utilizing these technologies than you’d expect 🍁 🌲Instagram's new ‘best practices’ tool provides personalized support for creators to build their brand, leverage their audience, and boost engagement on their platforms. The feature, located on the Professional Dashboard, includes tailored tips and tricks across topics – from content creation, to monetization, and more 🌲 🌚Infamous YouTube creator MrBeast has acquired the start-up company ‘Vouch’ with plans to revamp it as “the new LinkedIn for creators.” With prospective job posting and hiring support, community debate, and connections, it has great potential to become a hotspot for marketers, brands, and influencer engagement 🌚 🌍Wendy's capitalizes on social media discourse about McDonald's ‘endlessly broken’ ice cream machines with their new tracking site ‘Mcbroken.com,’ that calls out the locations with dessert. Alongside personalized ads on the site, Wendy’s implemented the ‘Frosty Fix’ to sell their own Frosties on-site 🌍 🌱Finance and lifestyle creator ‘Your Rich BFF’ signs Vox Media deal to start her own podcast, amidst a revamp of the influencer podcasting space and new growth across industries 🌱 Read more about the above stories & MORE in our industry newsletter. 🌟🌟Get added to the smiling list below🌟🌟 #influencermarketing #socialmediamanager #influencers #contentmarketing #marketingagency https://lnkd.in/gTE4mHf8

💚💚 Floor seats to Charli & another viral social moment…are Duolingo employees living the dream? 💚💚

👑 Have you seen Burger King’s new campaign? 👑 🍟 They’re clearly not shy about taking risks – you’ve seen the moldy burger ads, right? – and this campaign is no different. Like with any other “risky” marketing venture, their success, engagement, and reach doesn’t come without judgment. 🍔 How could you possibly advertise processed foods…to new mothers…who just gave birth? For some, it makes no sense, and for others (aka 99% of mothers), it makes perfect sense. What better time to enjoy a fast food meal? 👶 Under the veil of community, connection, and authenticity, the new campaign clearly appeals to the “shock factor” of ambivalent consumers, especially online. It’s vulnerable, with raw images and real stories, capturing the emotion (and clearly, debate) we’re all yearning for. 🍴 It’s heartwarming, emotional, and even controversial, but it makes you want a burger, right? #socialmediamanagers #marketingcampaign #influencermarketing #copywriting #marketingagency #neoreach

Newsworthy creator economy headlines this week ⬇️⬇️⬇️ 🐦 X has finally released their first transparency report since Elon Musk’s takeover in October 2022. Indulging the company’s moderation practices, the report reveals the ‘millions,’ as reported by AP News, of posts and accounts removed by X at the beginning of the year – nearly 30% greater than previous year reports. 🐦 🥚TikTok creator Chris Olsen’s new private TikTok account ‘Not Chris Olsen’ and private Instagram ‘Club Chris' are the exclusive self-promotion campaigns everyone wishes for at least once in their career. After months of online harassment and doxxing, Olsen has rebranded his platform to be radically authentic, and now, even exclusive. Some even suggest there’s Easter eggs hidden on these private pages…are you in the know? 🥚 🌍 Reddit, Inc. pledges ‘worldly’ access to it’s platform with new machine learning-powered localization and translation in 35+ new countries. With a ‘translate icon,’ users can now translate their entire feed to their own language. Users in Brazil and Spain have current access to the features, with European and Latin American implementations on the clock. 🌍 🎵 TikTok Music announces it will be shutting down by the end of November, following a short year-long stint to compete with powerhouse platforms like Spotify and Apple Music. 🎵 🥇 LinkedIn announces the expiration of their ‘Top Voice’ badges for users who’ve contributed to ‘Collaborative Articles’ on the platform. Despite seeing a 4X increase in ‘expert’ collaborations to these industry information hubs, Linkedin argues the badge pursuit has prompted ‘non-experts’ to contribute insufficient or incorrect advice. 🥇 Read more about the above stories & MORE in our industry newsletter. 🌟🌟Get added to the mailing list below🌟🌟 https://lnkd.in/gTE4mHf8