NeoReach

Catch up with some of the NeoReach team – Workspace Edition 🌱

💬 calling all creator economy professionals 💬 what's IN & OUT for you this month? #creatoreconomy #socialmediamanager #brandmarketing #contentmarketing #neoreach #socialmedia #influencers

NeoReach's new Creator Streaming Guide is now LIVE! 🌱 Looking for more? Read the full guide HERE: https://lnkd.in/ggQyE6si #neoreach #brandmarketing #creatoreconomy #socialmediamarketing #contentcreators #marketingagency #socialmedia #streamingservices

💤 Feeling overwhelmed? Uncertain & overworked? Drained from constant doomscrolling on social media? 💤 Here's some media pieces we've consumed this week – from Creator Economy reports, to wellness guides, and even an introspective article on screen-time. Enjoy a break from mindless scrolling & take your pick: 📚 Canva’s recent report: “The State of Marketing and AI” 💬 Frontera’s “The Isolation Effect: Why Isolated Brands Win (And How To Become One)" 💡 “In an era of misinformation, should brands even bother trying to tell the truth?” (by Spencer Buck, founder and CCO of Taxi Studio) 🍎 The New York Times’ new interactive on the Gen Z trend cycle (by Callie H.) 🧠 Bloomberg’s “What We Lose When Our Memories Exist Entirely in Our Phones” (by Amanda Mull) 📱 “Your phone is why you don’t feel sexy" on Substack (by Catherine Shannon) 🎨 Medium's “If You Want To Be Creative, You Can’t Be Uncertain” (by Robel Hossain)

⭐ Ever wondered who the faces behind NeoReach truly are? The magic behind our projects, the talent behind our creative endeavors, and the heart behind our collaborations? ⭐ Well, look no further…🌱 The People Behind NeoReach 🌱 Today’s Spotlight: Our Director of Talent Management, Mikayla Bednarz!

✨ A glimpse at this week in the Creator Economy ✨ Looking for more industry updates, creator happenings, & emerging trends? Subscribe to NeoReach's weekly Industry Newsletter below. 🌱 Get MORE timely news every Friday: https://lnkd.in/gTE4mHf8 #creatoreconomy #neoreach #influencermarketing #brandmarketing #agency #socialmedia #instagram #tiktok #tiktokban #influencers

“Surviving TikTok Bans” with NeoReach's Director of Client Development, Nichole Boyer: 🌱 With over 10 years of experience working in the Creator Economy, Boyer’s expertise on all things social media, brand/creator partnerships, & diversification is priceless – so, what does she think is the key to creator success navigating TikTok’s uncertain future?  Don’t miss out: we talked through all things monetization, new platforms, creator uncertainties, & more. Read the full blog and find out more: https://lnkd.in/guNBZqPu

🌱 Our 2025 Emerging Trends report is now LIVE! 🌱 You’ve already seen our 2024 Recap Report, so let’s dive into the forecast for 2025: ➡️ Emerging Niches The wellness & lifestyle niches aren’t going anywhere anytime soon – that’s for sure. Even once the empowerment of New Year’s Resolutions fades and audiences are back to the basics of consumption and their typical routines– or maybe brand new ones, if they’re resilient – they’re still yearning for the relatability and connection creators & brands in this niche have to offer. ✨ A glimpse into the report: the escapism of comedy (think: The Broski Report & Grace O’Malley for The Unwell Network), Digital Detoxing, & the hot new niches already taking over a few months into 2025. ➡️ Content Styles & Formats Community-focused creators & brands are picking up steam already this year – bringing people together & diversifying audiences across platforms like TikTok, Instagram, Patreon, and even in-person events. ✨ A glimpse into the report: think: Eli Rallo – author, theatre-enthusiast, content creator on TikTok – branching out into Patreon to build “Prose Hoes,” a book-club/community/writing showcase platform for her followers to connect (with her, other fans, authors of books, publishing experts…the list goes on). ➡️ Platform Predictions Is Meta Facebook appealing to Gen Z or making a real comeback for millennial users? Are voice-based platforms the new 2025 platform fad? What platforms do brands & creators need to be on to connect with the right audiences? ✨ Looking for more? Check out NeoReach's FULL REPORT with all the details HERE: https://lnkd.in/gkFSQ6k8 #socialmediatrends #brandmarketing #neoreach #influencermarketing #contentcreation #creatoreconomy #influencers #socialmediamanagers #lifestyle #tiktokban #tiktok

⭐ Creators stole the show at this year’s Super Bowl ⭐ But, we’re not surprised. Even though only a few influencers were featured in this year’s traditional Super Bowl advertisements – think: Alix Earle for Carl's Jr. or Jake Shane for poppi – the Creator Economy flourished in many other venues – leveraging the engagement, excitement, and nationwide audience this coveted sports event consistently sparks. In our report breakdown, that’s now LIVE, we compare these Super Bowl ads with traditional influencer marketing strategies – breaking down the differences in engagement, visibility, and where it’s worth it to invest your time & money. Read more from NeoReach's Super Bowl report HERE: https://lnkd.in/gxwd9hJ2

🔑 What's the key to successful content creation in 2025? Diversification ‼️ One. Million. Times. Over. Considering the fragility of social media platforms and the ever-changing nature of the industry, like recent TikTok bans have clearly illuminated, it's incredibly important that influencers, content creators, & brands constantly reimagine what they're sharing, who they're sharing it to, and on what platform. Whether you're experimenting with Instagram Reels or trying out a new format for your work, being versatile, flexible, and passionately adaptable is the key to staying relevant & keeping audiences engaged – regardless of what you're putting out into the world. ⭐ Even as a brand, diversification is necessary & should remain a priority in your campaigns & strategies. Whether you're leveraging influencer marketing campaigns or not, try out new channels, invest in diversifying brand awareness, visibility, & engagement across platforms, and never stop seeking out new niche audiences. Read MORE about diversification & trying out new platforms HERE: https://lnkd.in/g_GF8nhN #influencermarketing #tiktokban #contentcreator #brandmarketing #neoreach #socialmediamanagers #instagramreels #tiktok #diversification