NERO Lifestyle’s cover photo

About us

Elegant by nature, and with a vocation for hospitality: this is the Italy the world knows and loves. And this describes each single hotel partner of NERO Lifestyle , the new Blastness Distribution brand. Naturally Elegant and Strictly Hospitable, just like the spirit it embodies and represents. NERO Lifestyle is not an affiliation chain, it is something different and complementary: its aim is to work together with each hotel, developing personalized projects for each one and not stopping with sales but going deeper and providing an all-enveloping support which goes from providing cutting-edge technological platforms to a high level of assistance, and from strategic counselling to the processing of ideas and analytical profitability tools. Thanks to the Blastness Intelligence platform NERO offers managers real-time access to the most important information regarding their hotel and the market by using a smartphone, thus making their decisions immediately operative on various markets, channels and segments. They can also measure not just the RevPar but, even more important, the ProfitPar. NERO is by invitation only, is meticulous in the choice of its partners, and believes that a hotel has to provide unique experiences if a traveller is to choose it over a competitor. And this is whey even a small independent hotel can be a NERO Lifestyle Hotel and enjoy the support of a professional team.

Industry
Hospitality
Company size
11-50 employees
Type
Public Company
Founded
2012
Specialties
branding, hotel governance, advanced sales and marketing strategies, and PR

Employees at NERO Lifestyle

Updates

  • At Laqua by the Sea, time slows down, and the magic of the Costiera takes over. 💙 As soon as you step into your room, a journey of pure relaxation starts: breathe in the beauty of the Gulf of Sorrento, let the infinity pool embrace you, and indulge in the wellness , where personalized treatments awaken your senses. Let go, unwind, and embrace the art of Italian dolce vita. ✨

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  • There’s something truly magical about the sea in winter—its calm, the cool breeze, and the peaceful serenity of the season. ✨ Embrace its beauty of at Alpemare, where you can savor delicious food and drinks while surrounded by tranquil charm. The perfect place to unwind and enjoy the season’s serenity. ❄️

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  • We at NERO Lifestyle are proud to support Andrea Bocelli Foundation admiring its unique mission and standing by its side for many years. ✨ ABF’s incredible efforts, their passion, solidarity, and excellence are recognized worldwide—most recently with their invitation to the World Economic Forum in Davos, a true testament to their impact and commitment. Together, we have experienced some unforgettable moments—and many more are yet to come. Swipe through the pictures to relive some of them! 📸✨

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  • What if art wasn't just something to admire, but a bridge between worlds? At NERO Lifestyle, we're proud to partner with Oblong Contemporary Art Gallery, a space where creativity knows no boundaries. Founded by Emanuela Venturini and Paola Marucci, the gallery blends the timeless cultural heritage of Italy with the vibrant innovation of the UAE, creating a dialogue that transcends geography.   Much like the oblong shape itself - balanced, connected and full of meaning - Oblong Gallery unites diverse perspectives through a shared love of art.

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