Neuro-Insight is a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. We are the only company in the world licensed to use this patented technology, enabling us to measure second by second changes in brain activity. This allows us to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level. The technology used by Neuro-Insight, known as Steady-State Topography (SST), measures neural processing speed at the scalp in order to build a second by second picture of activity in the brain. It has been validated by research and used in scientific and clinical research applications for over fifteen years before becoming a neuromarketing tool. The technology was first developed by Professor Richard Silberstein and his co-workers, Geoffrey Nield and David Simpson, at the Swinburne University of Technology. Neuro-Insight, based in Melbourne, Australia has been operating commercially as a market research company. A leader in in the field of Neuromarketing since 2005, it now has a strong global presence with operations in the US, UK, Europe and Asia-Pacific. All of our activities are carried out in strict accordance with an ethical policy, set up to ensure that we operate only in areas in which we believe the use of brain imaging to be appropriate and ethical, and that we always respect the privacy of respondents.
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Neuro-Insight reposted this
This ground-breaking research report, based on a neuroscience study by Neuro-Insight, was prepared to provide information and context on the opportunity for advertisers who can be reluctant to invest alongside True Crime podcast content. This research highlights the potential benefits for advertisers looking to invest in the immensely popular true crime genre. Download now and for free: https://lnkd.in/gSpt2Zfm #truecrime #podcast #neuroscience #crime #advertising
Founder | Global CEO | Board Member | Investor | Ad Age 40 Under 40 | AMA 4 Under 40 | Ad People of the Year | Forbes 30 Under 30 | Forbes Under 30 All-Star Alumni
(Long post but worth it, I hope) As promised, I am finally ready to talk about this year’s Cannes, which was very different for me than any other Cannes in the last decade. My friend, philosopher, and guide John Zweig has taught me many things, but one of the most important lessons has been about autonomy. Despite the gift of choice being among our greatest powers, it is also clear that many of us do not know what to choose. We believe that our motives are confused when we have lost the connection to the inner source of motivation where our deepest needs and aspirations lie. It is all too common for people to be floundering in a sea of threatening circumstances, riddled with anxieties—anxious about the approval of others, anxious about the meaning of life (or rather the lack of meaning), pressured to conform, bored, listless, drowning in discontent, and lacking the motivation to face and confront the vital issues of personal, economic, political, and spiritual life. Carl Jung said, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” The universe is waiting: what will we choose? At this time, we at Neuro-Insight felt that amidst the tactics of content, platforms, and targeting, our biggest contribution to our community would be to help people dig a little deeper and return to the very reason we work in this field—creativity—which is also the only thing that holds the power to (not “power over,” as John taught me) bring about the change we need to see. That is why we partnered with the legendary Dr. Deepak Chopra MD (official) to decode creativity philosophically, spiritually, and neuroscientifically. I had the privilege of hosting three incredible talks with Dr. Deepak Chopra at the Debussy Theatre, Mastercard Villa (with Raja Rajamannar), and the WPP beach, discussing creativity's genesis, process, and profound impact. A few highlights (snippets in the video below) included: 𝐓𝐡𝐞 9 𝐒𝐭𝐞𝐩𝐬 𝐨𝐟 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲: Intended Outcome -> Information Gathering -> Information Analysis -> Incubation -> Detachment -> Insight -> Inspiration -> Implementation -> Incarnation 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐫𝐚𝐢𝐧: Our brains perceive not just what is seen, but the fundamental truth of the narrative. We have the technology to measure this impact and predict behavior—are marketers brave enough to harness it? These conversations reaffirmed our mission at Neuro-Insight: to drive systemic change through creativity. We are committed to addressing the core issues affecting our industry and society, and we invite you to join us on this journey. You know I have a lot more to say here, but I am cutting it short for readability and word count. But please remember, we have the right, power, and responsibility to do this. I leave you with this quote: “Power doesn't corrupt people, people corrupt power.” — William Gaddis #Creativity #Leadership #Innovation #NeuroInsight #Neuromarketing #Neuroanalytics
Do 60-second spots, celebrity cameos, and hefty budgets hold the secret to a memorable Super Bowl ad? Or does Duolingo's 5-second spot, crafted in-house, starring a singular character, pack a meaner punch? Tune in below to find out:
Super Bowl 58: What separates the touchdowns from the fumbles in this high-stakes advertising game? As the big game approaches, let's dissect what truly makes an impactful ad. At Neuro-Insight, we've spent years uncovering the secrets behind successful campaigns. From creativity to context, it's all about tapping into human truths of the group identity and crafting narratives that engage viewers over time. Watch this space as we analyze the 2024 Super Bowl ads! https://lnkd.in/eUBzthHJ
Join Pranav Yadav, our Founder and Global CEO, as he engages in a thought-provoking discussion with Forbes' Seth Matlins on the latest episode of the CMO Network's series, "On the Evolution of Creativity and Creative." This snippet highlights "felt thought," an allusion to the idea that great marketing is akin to great poetry. To hear their full conversation, check it out here: https://lnkd.in/e-uRBsTa
Does America run on Dunkin? It did this Super Bowl! With the DunKings' iconic tracksuits flying off the shelves in just 19 minutes, what was in this boy band ad that created the magic? Find out in our latest neuro-analysis of Dunkin’s Super Bowl 58 spot:
Super Bowl 58: What separates the touchdowns from the fumbles in this high-stakes advertising game? As the big game approaches, let's dissect what truly makes an impactful ad. At Neuro-Insight, we've spent years uncovering the secrets behind successful campaigns. From creativity to context, it's all about tapping into human truths of the group identity and crafting narratives that engage viewers over time. Watch this space as we analyze the 2024 Super Bowl ads! https://lnkd.in/eUBzthHJ
Wonder whether rallying 450 influencers and 6 billion impressions actually delivered with CeraVe's Super Bowl debut? Let neuroscience answer that for you. Join us below as we uncover the subconscious responses to this viral campaign.
Super Bowl 58: What separates the touchdowns from the fumbles in this high-stakes advertising game? As the big game approaches, let's dissect what truly makes an impactful ad. At Neuro-Insight, we've spent years uncovering the secrets behind successful campaigns. From creativity to context, it's all about tapping into human truths of the group identity and crafting narratives that engage viewers over time. Watch this space as we analyze the 2024 Super Bowl ads! https://lnkd.in/eUBzthHJ
Super Bowl 58: What separates the touchdowns from the fumbles in this high-stakes advertising game? As the big game approaches, let's dissect what truly makes an impactful ad. At Neuro-Insight, we've spent years uncovering the secrets behind successful campaigns. From creativity to context, it's all about tapping into human truths of the group identity and crafting narratives that engage viewers over time. Watch this space as we analyze the 2024 Super Bowl ads! https://lnkd.in/eUBzthHJ