Neuro-Insight

(Long post but worth it, I hope) As promised, I am finally ready to talk about this year’s Cannes, which was very different for me than any other Cannes in the last decade. My friend, philosopher, and guide John Zweig has taught me many things, but one of the most important lessons has been about autonomy. Despite the gift of choice being among our greatest powers, it is also clear that many of us do not know what to choose. We believe that our motives are confused when we have lost the connection to the inner source of motivation where our deepest needs and aspirations lie. It is all too common for people to be floundering in a sea of threatening circumstances, riddled with anxieties—anxious about the approval of others, anxious about the meaning of life (or rather the lack of meaning), pressured to conform, bored, listless, drowning in discontent, and lacking the motivation to face and confront the vital issues of personal, economic, political, and spiritual life. Carl Jung said, “Until you make the unconscious conscious, it will direct your life and you will call it fate.” The universe is waiting: what will we choose? At this time, we at Neuro-Insight felt that amidst the tactics of content, platforms, and targeting, our biggest contribution to our community would be to help people dig a little deeper and return to the very reason we work in this field—creativity—which is also the only thing that holds the power to (not “power over,” as John taught me) bring about the change we need to see. That is why we partnered with the legendary Dr. Deepak Chopra MD (official) to decode creativity philosophically, spiritually, and neuroscientifically. I had the privilege of hosting three incredible talks with Dr. Deepak Chopra at the Debussy Theatre, Mastercard Villa (with Raja Rajamannar), and the WPP beach, discussing creativity's genesis, process, and profound impact. A few highlights (snippets in the video below) included: 𝐓𝐡𝐞 9 𝐒𝐭𝐞𝐩𝐬 𝐨𝐟 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲: Intended Outcome -> Information Gathering -> Information Analysis -> Incubation -> Detachment -> Insight -> Inspiration -> Implementation -> Incarnation 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐫𝐚𝐢𝐧: Our brains perceive not just what is seen, but the fundamental truth of the narrative. We have the technology to measure this impact and predict behavior—are marketers brave enough to harness it? These conversations reaffirmed our mission at Neuro-Insight: to drive systemic change through creativity. We are committed to addressing the core issues affecting our industry and society, and we invite you to join us on this journey. You know I have a lot more to say here, but I am cutting it short for readability and word count. But please remember, we have the right, power, and responsibility to do this. I leave you with this quote: “Power doesn't corrupt people, people corrupt power.” — William Gaddis #Creativity #Leadership #Innovation #NeuroInsight #Neuromarketing #Neuroanalytics