New Balance

New Balance

Sporting Goods Manufacturing

Brighton, MA 516,520 followers

Independent since 1906, we empower people through sport and craftsmanship to create positive change around the world.

About us

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Industry
Sporting Goods Manufacturing
Company size
5,001-10,000 employees
Headquarters
Brighton, MA
Type
Privately Held
Founded
1906
Specialties
Running & Outdoor, Training, Lifestyle, Lacrosse, Tennis & Court, Kids, Apparel, Baseball, Track & Field, Soccer, Skateboarding, Softball, Golf, Cycling, and Hiking

Locations

Employees at New Balance

Updates

  • View organization page for New Balance, graphic

    516,520 followers

    When a shoe reaches the end of its life, it usually ends up in the trash. New Balance is working to change this and exploring circular recycling solutions with brands dedicated to scoping, developing and scaling circular solutions through @TheFootwearCollective. Learn more about the innovative solutions and processes we’re exploring to reduce post-consumer waste in our 2023 Sustainability & Impact Report 👉 https://lnkd.in/eGgv5UBH

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    516,520 followers

    New Balance Foundation is proud to be a Gold Supporter of Cradles to Crayons #ReadyforLearning initiative. No child should miss out on education due to lack of clothing or school supplies. 35 NB associates recently joined more than 800 volunteers from 41 other companies to pack an astounding 42,000+ backpacks to ensure that vulnerable students across Massachusetts will be ready to learn in the fall. With volunteer help from New Balance associates, Cradles to Crayons Massachusetts is helping to equip thousands of Massachusetts children with essential items - completely free. 

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  • View organization page for New Balance, graphic

    516,520 followers

    As Sr. Global Marketing Director of Performance, Ian Fitzpatrick leads the marketing across our sport categories, athlete activations, and partnerships, though he describes his primary objective as mixing up culture to find ways to relate to people — absorbing what’s happening in the world, what’s relevant, what matters, and crafting it into some kind of “why.” As far as he’s concerned, it’s the best job in the world.    “It just turned out that the things I loved somehow miraculously ended up being a job,” he says. “Like my fun became something I could get paid for.”    Ian has taken several leaps throughout his career — when he got into advertising, when he started his own agency, when he took his first in-house role, and, most recently, when he pivoted away from brand marketing. Each move felt bold at the time, but he’s found that following his passion and betting on himself is a winning formula.    “I have never not been happy in the end when I took a leap and tried something that I wasn’t entirely comfortable with or ready for. I’ve always looked for opportunities that excite me and have been willing to gamble on my ability to figure it out when I get there.” 

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  • View organization page for New Balance, graphic

    516,520 followers

    New Balance is excited to announce the opening of our new office in Amsterdam.   Having had an office in the Dutch capital since 2018, the time has come for a new location for our growing team - one that offers more space, great facilities and a superb working environment. The office will delight associates and visitors alike, showcasing our brand, products and team in the best way possible.     Located within a historic bicycle factory and close to the airport, hotels, parks and cafes, our new home already stands out as a ‘go to’ destination.      Take a look behind the scenes as our associates share their reactions and check out our careers site to explore all our open roles   https://lnkd.in/g7vZqaW

  • View organization page for New Balance, graphic

    516,520 followers

    We’ve reimagined our classic 1906 sneaker into a penny loafer, blending formality, wearable comfort, and cutting-edge style into an elevated silhouette with slip-on appeal. “When Lani Perry (Sr. Global Product Manager, Lifestyle Footwear) and I were observing the loafer trend, we felt like it was a natural evolution for us as a brand,” said Charlotte Lee, Sr. Footwear Designer. “We talked a lot about the luxury fashion space and how there is no longer a hard line between sports and luxury. There was no need for a new blueprint for this model, so most of the product creation process was sample based, starting with a taped-last to ensure the 1906R pattern was correctly represented within a loafer form.” After debuting on the runway earlier this year at the Fall/Winter Paris Fashion Week, the 1906L will be commercially available next week.

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  • View organization page for New Balance, graphic

    516,520 followers

    An intelligent approach to better fitting product. 🏈 Innovation and best-in-class craftsmanship were put to the test by real players at every level, before the final product was ready to take the field. Smarter design. Smarter speed. The Prodigy and Fortress debut on-field, at last, this September.

  • View organization page for New Balance, graphic

    516,520 followers

    At New Balance, sport is in our DNA. So, it’s no surprise that our associates use their craft of sport to both challenge themselves and build community.   Ryan Huang, a Sports Marketing Senior Specialist based in Taiwan, has always been passionate about endurance sports. Having completed several marathons and ultra-triathlon events, he was looking for his next challenge. This came in the form of a 7-day, 250 km (about 155.34 mi) trek through Central Mongolia, over rough country terrain with only a place in a tent and water provided. In addition to daily long-distance running, the race also had significant climbing involved, with a total elevation gain of over 4,000 meters. To add to the impressiveness, proceeds from the race supported local medical and education charities.    While navigating the rugged Gobi Desert, he did a little multitasking – Ryan was also testing out the Fresh Foam X Trail More v3, which performed excellently.     Even in the most challenging moments, Ryan never thought of quitting. Instead, he returned to his “why”: to challenge himself in new (extreme!) ways and to accomplish something that less than 0.01% of the world’s population has done. This was more than a race - it was a journey of self-transcendence and discovery. No matter the difficulty, with determination and perseverance, anything is possible. #runyourway

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