New Engen, Inc.

Hot off the press! 🔥 Did you hear? Sneaker and streetwear retailer SNIPES has chosen New Engen as the Digital Marketing Agency of Record. 👟🤝 We're excited to partner with a brand that shares our commitment to creating impact. Together, we'll create impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, an audience-led creative strategy, and full-funnel measurement, including media mix modeling (MMM) and forecasting for every campaign. “From the outset, SNIPES has appreciated our advanced analytics and measurement approach, and our teams will be using that approach to maximize, measure, and repeat our successes along the consumer journey. It’s great to work with clients who appreciate the importance of such advanced measurement and are ready to use it within their campaigns.” - Justin Hayashi, CEO of New Engen. Learn more in the comments below. 👇🏼 #DigitalAgencyOfRecord #AOR #ImpactfulPartnerships #GenuineImpact #Snipes #SnipesUSA #SnipesParnter #SnipesSneaker #SneakerRetailer #PressRelease #GlobeNewsire

Please welcome Ashley Hill, MBA, our new VP of Affiliate! 👏 With her strong agency background, Ashley will play a key role in shaping the future of New Engen’s affiliate marketing strategies, driving innovation, and fostering cross-channel collaboration to deliver exceptional results for clients. ✨ “Ashley is a phenomenal addition to our world-class team,” said Lacie Thompson, Chief Growth Officer of New Engen. “It’s beautifully timed with our ongoing expansion, and we’re excited to have her add her strategic touch to our client work and to the way teams collaborate in our workplace.” Check out the full press release and take a moment to welcome Ashley in the comments below! #AffiliateMarketers #AffiliateUpdates #WelcomeToTheTeam

It’s safe to say that Election Season is heating up. 🔥Our Election Insights Dashboard is a free and customizable tool to help brands and digital marketers feel confident and informed in the months to come. 📈 Here are some of the key trends that New Engen analysts are monitoring in the dashboard right now: 📈 Digital political advertising spend hit a $8.7M high (2024) during the week of June 17th. 💰 Non-political CPMs remain stable so far, but we’re anticipating costs to increase sometime in mid-September. 💻 Both Democrats and Republicans are focusing their digital ad spend on YouTube, OTT, and Meta. Access the full dashboard in the comments! 👇

The plan to deprecate cookies has been... well, deprecated. 👀 Although Google’s years-long campaign to eliminate third-party cookies has reached a surprising conclusion, the need for strong data privacy safeguards isn't going anywhere. “Consumers don’t want to be tracked. Period,” says New Engen SVP of Advanced Measurement & Analytics, Andrew Richardson. As digital marketers, we have an obligation to champion solutions that protect our customers and their data. 👥 Get advice from Andrew and other New Engen leaders in our latest article. 👇

Thank you, Chris Kelly, for the feature! Our SVP of Advanced Analytics & Measurement, Andrew Richardson, was quoted in Marketing Drive. “Brands and agencies may feel relieved by this news, but they shouldn’t let their guard down. Even without this development, signals are already eroding,” Richardson said in emailed comments. “As an industry, we need to prioritize consumer privacy and adapt to a world without cookies rather than trying to circumvent the inevitable decline of these signals.” Check out the full article below to learn more about Google's decision to step away from deprecating cookies.

Important call to action from Andrew Richardson - my colleague and one of our industry's esteemed voices on measurement and data privacy. While Google has elected to halt the deprecation of third-party cookies, the cost of standing still remains. In Andrew's recent interview with Marketing Dive, he cautions: "Brands and agencies may feel relieved by this news, but they shouldn’t let their guard down. Even without this development, signals are already eroding. As an industry, we need to prioritize consumer privacy and adapt to a world without cookies rather than trying to circumvent the inevitable decline of these signals." At New Engen, Inc., we are investing in capabilities, partnerships, and strategies that will ensure our clients can navigate and thrive through an increasingly challenging digital advertising environment. Read the full article here: https://lnkd.in/gwfeiZ6A

With the massive political announcement this weekend, make sure you're tuning into this amazing #election dashboard that we've put together. You can track political and non-political spending across a ton of channels and see when your industry's own CPMs start to be impacted by political spend both this year and historically. https://lnkd.in/eNyPCj4m

Explore exciting opportunities with us at New Engen! 🌟 We're looking for passionate, innovative individuals to join our dynamic team of digital marketing experts driving impact for brands across every phase of the customer journey. Check out our current openings: 📊 Associate Director, Analytics (Remote) 🤝 Senior Manager, Client Strategy (Remote) 🔍 Lead Analyst (Remote) 🗺 Marketing Analyst (Remote) 📱 Manager, Programmatic (Remote) 💼 Associate Manager, Paid Search (Remote) 🏢 Office Manager (Seattle, WA) 🌟 Paid Social Media Services Associate 🧠 Acorn Business Strategist 💡Acorn Associate Business Strategist 💻 Acorn Account Executive Are you a good fit? The answer is “yes” if you have: • A passion for excellence • An innovation-driven mindset • A collaborative spirit • A love for data and strategy Ready to innovate with us? Apply via the link in the comments below. #Hiring #OpenRoles #MarketingJobs #DigitalMarketingJobs #RemoteJobs #JobOpportunity #MarketingCareers #InnovateWithUs #NewOpportunities #NowHiring #Influencer

Is TikTok Shops the social commerce breakthrough? It might be. And its time to take shops seriously if you haven't already. We recently ran a test with a CPG client where we ran a new customer promo through Shops. The results were off the charts: ✅ Shopify tracked TikTok Revenue scaled 880% QoQ ✅ TikTok spend scaled 471% relative to baseline ✅ Relative to a normal onsite sale, we saw 3-4x scale on TikTok specifically Of course there is nuance in the above data, but these outlier sized numbers scream opportunity. In most tests we run, we're not seeing 400%+ lift - unless there is a formula error in excel 🙂. How are you strategizing around shops and social commerce? I talk about Shops' potential and more in this week's newsletter (see comments for link).

Is advertising on Threads worth the investment? 🤔 In Digiday's latest article, our VP of Digital Marketing, Kevin Goodwin, shares his thoughts on Meta’s move to advertise on Thread. “Brands just don’t see the audience there yet — some of this is not understanding who that Threads audience really is, and some of this is lack of faith that an engaged audience is really there.” Despite Threads reaching 175 million monthly active users, engagement remains low, with users averaging only 7 minutes per day over 3 sessions. Marketers are still questioning the platform’s audience and potential impact. In a landscape where marketers are are trying to do more while still being mindful of budgets, Threads could be a valuable addition if it overcomes these engagement challenges. What’s your take on Threads as a new advertising frontier? Read the full article in the comments below. 👇 Thanks for the feature, Krystal Scanlon! #DigitalMarketing #SocialMediaStrategy #Threads #MarketingTrends #Digiday #Meta #ThreadsTrends #DigitalMarketingUpdates