"Being active in the local chamber of commerce is an effective business strategy. It communicates to consumers that a company uses good business practices, is reputable, cares about its customers, and is involved in its community."
• If a company shows that it is highly involved in its local chamber (e.g., sits on the chamber board), consumers are 10% more likely to think that its products stack up better against its competition. • When a consumer thinks more favorably of a company because the company is highly involved in its local chamber of commerce, it is because he or she infers that the company is trustworthy and cares about its customers. • When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 68% more likely to eat at the franchise in the next few months. • When consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to think favorably of the company. • When consumers know that a small business is a member of the chamber of commerce, they are 49% more likely to think favorably of it and 80% more likely to purchase goods or services from the company in the future. • The positive impacts of chamber membership have remained the same and even increased over time