New Thing Co.

Today, New Thing Co. is happy to announce we're joining the team at Benjamin. This acquisition brings the power to AR Rewards to a huge (and rapidly growing) audience. By bringing AR Rewards technology inside of Benjamin the platform is enabled to bring *even better* experiences to consumers while being a unique and engaging play for marketers + advertisers. Incredible day for New Thing Co., AR, and the rewards space. We're excited to join our new friends at Benjamin. https://lnkd.in/ekwX4QkH

Ep4 of our Rewards Program Breakdowns is live. Our co-founder unpacks ✈️ Airline Points / Miles programs ✈️ and the big psychological factors driving program behavior while connecting the bigger financial impact these programs have on the entire airline industry (and our travel). This is an information-packed breakdown. Don’t miss it!

We're excited to present Episode 3 of our Rewards Program Breakdown series! In this episode, we delve into the highly successful beauty rewards programs offered by industry leaders Sephora and Ulta. We explore two key psychological principles that drive their success and discuss their impact on customer engagement and business growth. Key Topics Covered: Reciprocity Principle - Learn how free samples and rewards create a sense of obligation in customers, encouraging them to make additional purchases. Goal-Gradient Hypothesis - Understand how incremental goals in rewards programs motivate customers to accelerate their purchasing behavior as they get closer to the next reward tier. Resources Mentioned: Influence: Science and Practice by Dr. Robert Cialdini The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention Watch the video to see how these principles are seamlessly integrated into beauty rewards programs and how they contribute to the bottom line. Stay tuned for more insights in our upcoming episodes!

In Augmented Reality, lighting is everything. Bad lighting can ruin a great model. Here’s an early look at the beta for our internal campaign tool. The lighting studio feature allows us to simulate brand models in different lighting environments by leveraging high dynamic range imaging maps from HDRI Haven. We can align the environment map with the campaign's physical setting and tweak our lighting values to create immersive experiences with an added sense of realism. This just scratches the surface on some of the tooling we’ve developed to help lower the barrier to entry for marketers and shorten the time-to-deploy a campaign to a matter of hours instead of days or weeks. Excited to share more in the coming weeks. #augmentedreality #ExperientialMarketing #rewardsandloyalty #DigitalMarketing #Marketing #AR #XR #3D #LoyaltyMarketing #engineering #saas

The McDonald's Monopoly campaign is a 37-year-long rewards campaign that runs for six weeks on avg a year. It's an absolute masterpiece of rewards psychology, brand promotion and performance that there is a ton to learn from it. Watch our breakdown on the psychology and performance aspects of this campaign and see what you can add to your own rewards programs based on this epic conglomeration of tactics that's been refined over all these years (btw it's still live in 23 countries!) Let us know what you think.

You may or may not know that Chick-fil-a trains people to give free food cards out quite frequently. Why? Because they really really work. They work for two critical reasons: 1. The Endowment Effect - Things we possess are ascribed higher value (12x more) because we've earned, won or found them AND we now possess them. It's innate for us to not lose things we have so that we can survive. The card becomes valuable to us by simply possessing it and it being worth free food. 2. Habit Loops - Trigger > Action > Reward > Investment. As Nir Eyal writes in "Hooked" these are the devices that create a habit loop. In Chick-fil-a's case: - Trigger: card is handed to someone and now they possess it. - Action: person wants to visit and use the card (they usually expire. urgency. loss avoidance.) - Reward: free food is achieved and a "win" is perceived - Investment: in the same motion of arrival and redemption the meal is filled out with paid drinks and sides. “The more users invest time and effort into a product or service, the more they value it. In fact, there is ample evidence to suggest that our labor leads to love.” Excerpt From Hooked by Nir Eyal & Ryan Hoover

We're starting our Rewards Programs Breakdowns series. See how and why these programs work by breaking down their mechanics, business decisions and consumer psychology principles. This week is Chick Fil A's free food cards. We're got more for you coming up too including: McDonalds Monolopoly Campaign, why Kohls cash works, Vail's Epic Pass, Sephora Beauty Insider and so many more!

When I think about team building for New Thing Co. and team retention I always go back to Katie Dill's - 5 Recognition Languages. They're based on the popular relationship book called The 5 Love Languages (also awesome). If you are a leader of people, I'd highly recommend you read her post: https://lnkd.in/estjpyMp The Recognition Languages and a brief summary are: #1 Encouraging Words Recognize your team with sincere, specific verbal or written praise to show care and validate their efforts. #2 Tangible Rewards Demonstrate appreciation through thoughtful, relevant, and useful gifts or rewards. #3 Focused Time Invest quality time in your team, listening actively and being fully present to show you value their contributions. #4 Further Autonomy Empower your team by granting them space and authority, demonstrating your confidence in their abilities. #5 Visible Impact Highlight the real-world effects of team member's work, helping them see the tangible impact of their contributions. Read her post, but most importantly explore what languages are MOST received by your team member. I've done it, it works, it's great. Thank you Katie for this piece of leadership wisdom.

We launched Journey Thing (a multi-step AR rewards experience) this past weekend to an amazing crowd in Phoenix Arizona at the Electrify Expo EV Festival. We are so grateful to partner with EE and deliver rewards to visitors for so many world-class brands. Look for us at the next event in Long Beach. We can't wait! #AugmentedReality #ExperientialMarketing #EventTech #RewardsAndLoyalty #DigitalMarketing #Marketing #AR #XR #LoyaltyMarketing #CustomerRewards

Exciting News from New Thing! We are thrilled to announce the launch of Augmented Reality Rewards, a revolutionary service designed for marketers worldwide. It combines the excitement of an AR game with the benefits of a monetary rewards program. Explore more at https://newthing.co Since January, we have engaged several sandbox and early beta customers who have successfully implemented our core product, Lens Thing, with great results. Today marks another milestone as we introduce Journey Thing (https://lnkd.in/gHps2-rj latest product. This multi-step AR Rewards experience is tailored for retailers, event managers, and anyone aiming to increase foot traffic in a unique and engaging way. This weekend, if you're in Phoenix, experience it live at North America's largest EV car show, the Electrify Expo, where Journey Thing is enhancing the visitor experience for exhibitors like Ford, Anker, Lightship RV, Falken Tires and Magnum e-Bikes. We are excited to redefine the future of rewards and can't wait for you to experience our cutting-edge AR technology. Visit our website, or share this innovative solution with friends who could benefit from integrating AR into their rewards strategy. Let's shape the future of AR together! #AugmentedReality #RewardsAndLoyalty #MarTech #DigitalMarketing #Marketing #AdvertisingAndMarketing #Strategy #Sales #ContentMarketing