beats x kim @ 5 Times Square 🎧 #OOH #DOOH #MakeAStatement #TimesSquare Agency: PMG
New Tradition
Advertising Services
New York, New York 5,699 followers
New Tradition, a Blackstone Portfolio Company, empowers brands to #MakeAStatement with Premium OOH in the Top US Markets
About us
New Tradition, a Blackstone portfolio company, is a premium Out-of-Home media vendor specializing in best-in-class inventory across the country. We help brands stay top-of-mind and #MakeAStatement by targeting consumers while they are on the go, in the areas they live, work, and play. New Tradition works side-by-side with some of the top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format and landmark media.
- Website
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www.newtradition.com
External link for New Tradition
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Out of Home Advertising, sales, advertising, media, and OOH
Locations
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Primary
584 Broadway
Suite 801
New York, New York 10009, US
Employees at New Tradition
Updates
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Still on a high from the incredible energy at the #ChicagoMarathon this past weekend! This year was one for the record books, with over 52,000 runners crossing the finish line and showing the world what true determination looks like. We're proud to have Nike be part of the action, cheering on and motivating every runner. A huge congrats to everyone who raced! 🥇 #OOH #MakeAStatement #Chicago #Nike Agency: billups
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NYX Professional Makeup has everyone stuck like glue! Last week, they unveiled their latest launch, the Face Glue Primer + Setting Spray, on the newly launched #FiveTimesSquare, highlighting its availability at Ulta Beauty. There's no better way to #MakeAStatement than right in the heart of New York City. #OOH #DOOH #NYC #TimesSquare #NYXCosmetics Agency: Outdoor Media Group (OMG)
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The #NBA season is here and Ja Morant is ready to fly high! The Memphis Grizzlies star just dropped his second signature sneaker, the Ja 2, in collaboration with Nike. This release builds on the success of his first, combining innovative design with storytelling that captures Morant’s energy on the court while highlighting personal memories in his life. To elevate the launch, Nike unveiled eye-catching billboards throughout #NYC and #LosAngeles, showcasing Morant mid-flight, bringing his high-flying game to life. As the season approaches, the Ja 2 is setting the stage for a year of excitement, both on and off the court. #OOH #MakeAStatement #Nike #JaMorant Agency: billups
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JUST DROPPED Our #Boston portfolio is growing with the introduction of 28 premium static and digital billboard faces! These new assets offer prime coverage in and around Boston, including key areas like Lynn, the Mass Pike (I-90), South Boston (I-93), the North End, and Logan Airport/Sumner Tunnel, as well as suburban locations. Available now! #OOH #DOOH #MakeAStatement #JustDropped
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We are excited to announce the acquisition of RSA Media’s billboard portfolio in the #Boston market, marking a significant expansion of our reach in New England with 28 premium static and digital billboard faces. As the largest independently owned billboard network in Boston, this #acquisition enhances New Tradition's product offering and elevates the value we provide to our clients and agency partners. These new assets provide unrivaled coverage throughout downtown Boston, with key locations on the Mass Pike (I-90), South Boston (I-93), North End, and Logan Airport/Sumner Tunnel, as well as Walpole/Foxboro (near Gillette Stadium), ensuring we deliver high-impact opportunities across Greater Boston. This acquisition – which adds to our market-leading Boston portfolio including the Pine St Inn, Ink Block, and Moxy Hotel – underscores our commitment to delivering high-reach and frequency media to our advertising partners and further solidifies New Tradition's position as a market leader in premium large-format signage across the nation's top cities. Our strategic product offering in Boston is now anchored by iconic assets/spectaculars and complemented by prime signage locations in high-traffic zones, including major thoroughfares, beautiful neighborhoods, and surrounding sports venues. #OOH #DOOH #MakeAStatement
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From Hollywood to Downtown, Postmates by Uber is making a statement in #LosAngeles with these bold #DOOH campaigns! #OOH #TheReef #Hollywood #Postmates Agency: Outdoor Media Group (OMG)
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Lady Gaga surprised fans this week with the release of #Harlequin, a companion album to her highly anticipated film, Joker: Folie à Deux. In the days leading up to the announcement, Gaga teased the album with a series of cryptic Instagram posts. Adding to the buzz, mysterious billboards featuring "LG 6.5" appeared in major cities including #NYC, sparking widespread speculation about her next move. To top it all off, Spotify prominently displayed the album on #TheReef in Downtown #LA. By strategically using a combination of #OOH and social media in this way, Gaga masterfully built excitement and anticipation around this new project. #DOOH #MakeAStatement #LadyGaga #Spotify #UniversalMusic #MilkMoney #Sam Keywanfar
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New Tradition reposted this
We brought the Rocky Mountains to NYC.
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New Tradition reposted this
Head Of Marketing, Campari America | CMO | Advisor | Adweek Executive Mentor | Award-Winning Brand-Builder ► Delivering Transformational Growth
This is one of our favorite weeks of the year at Campari Group - NEGRONI WEEK! Together with Imbibe, we celebrate the #1 best selling cocktail in the world, at bars and homes around the world, in support of Slow Food/Slow Food USA , a movement that strives to create a world where all people can eat food that is good for them, good for the people who grow it, and good for the planet. Campari’s bitter, distinctive taste and unmistakable, vibrant red color have always been the ❤️ of the iconic Negroni. As the only branded ingredient in the official Negroni recipe by the International Bartenders Association, there truly is No Negroni without Campari. Enjoy the classic, or your favorite twist on a classic negroni (my personal fav is a Negroni Spagliato), this week at a bar near you, and support a good cause. The Classic Negroni Recipe ● 1 part Campari ● 1 part 1757 Vermouth di Torino Rosso ● 1 part Bulldog Gin ● Ice ● Orange Peel ● Pour all ingredients into a mixing glass over ice and stir. ● Strain directly into a rock glass filled with fresh ice. ● Garnish with an orange peel. **To make a sbagliato - mix 1 part Campari and 1 part sweet vermouth, strain into rocks glass with ice, and top with 1 part Prosecco. Mallory Parker Linda Passarella Elizabeth Colton Brian Chang Justyna Torres Jim Sias Daniel Murace Allison Varone #PriyaShah Anne Louise Marquis Jessamine McLellan Edward Hansel Rachel Andres Joshua Davis Olivia Cerio #NegroniWeek2024, #Campari, #CampariNegroni, #NoNegroniWithoutCampari #NegroniStories