Newfangled

AI content creation is transforming our industry, but not all tools are created equal. In case you missed our last webinar, we've developed a content solution that vastly outperforms AI models like ChatGPT. At Newfangled, we've engineered our own AI content solution that's an invaluable, brilliant strategic content collaborator, ensuring that you're creating the best content possible in the least amount of time. Why this matters to you: ⏱️ Time efficiency: Our system eliminates the need for complex AI prompting, freeing your team to focus on high-value tasks. 🔎 Quality assurance: Consistently on-brand content that resonates with your audience, reducing the need for extensive edits. 🤝 Strategic alignment: Content that supports your business objectives, not just fills space. We're offering a straightforward comparison: ➡️ Unedited content from our AI and ChatGPT on the same topic ➡️ A brief analysis of each output This isn't about showing off flashy tech — it's about driving your business forward. See for yourself how our decades of marketing strategy expertise, embedded in AI, can level up your marketing efficiency and effectiveness. Download here: https://lnkd.in/ggdGp_AU

Hey, Mark here. We've been involved in helping agencies market since ‘95. And I've been the person in charge of sales for the past 20 years. It's been my job to do everything we can to take on people that we believe we can help the most. We're permanently locked into a direct results-based ROI sort of calculation with our clients. And that's intense. It's hard, but it's deeply rewarding because we're doing real, measurable work and we love it. Because we’re in the arena, we get to see patterns. The latest pattern we’ve noticed is that there are two important factors that will decide whether or not your marketing is effective: your positioning and speed to market. More below, or click here to read: https://lnkd.in/eKNTc_ZA

Our latest webinar series kicks off today at 12p.m. EST. Join Newfangled leadership to: ✅ Unpack the patterns shaping the agency industry today ✅ Get our perspective on what to expect for the rest of 2024 and beyond ✅ See a live demo of our new AI-powered solutions with a guest agency We’re here to help agencies like yours evolve past generic AI to see better results faster, and within your budget. We hope you'll join us today (and October 16th) to see what's possible. Sign up here: https://lnkd.in/dmyYek3M See you soon!

In our latest video, Mark O'Brien introduces how dollar-cost averaging (yes, that financial term) can change the way you think about and prioritize your marketing efforts. Watch below, or catch the written version here: https://lnkd.in/eZN-6rAn

There are 127 days left in 2024. While some might see that as a countdown, we see it as time to prepare for what's next. We know planning for the future of your agency is an ongoing process. It's about learning from what you've done, thinking ahead, and sometimes taking a chance on new ideas. If you're starting to think about 2025 (and it's never too early), we've got a couple of events to kickstart your inspiration: 🔍 September 4th: We're hosting a webinar on the state of the agency industry. We'll also give you a look at something new we've been working on. 🎉 October 16th: We're unveiling a new brand and diving deeper into that new product we mentioned. Learn more about how our webinars can help you do just that, and sign up here: https://bit.ly/3AueQKh

In a post last week we offered that AI-generated thought leadership content can, in fact, be quality. So if AI can produce good content, where does that leave writers? We're glad you asked. Take it from one of our own senior writers, Maria Prince: "AI is here. We can either adapt and use the technology, or fall behind.  What a tired sentiment, right? I’m annoyed at myself for writing it. And yet…it’s true. But I promise I’m coming at this from an angle you’re not used to. See, I’m a writer. A human writer. A human marketing writer. One who really wanted to sit here and tell you AI is useless, dumb. That it’s not helpful in creative processes. In fact, based on my early experiences with other tools, I would have told you just that." Read more from Maria on how our new content tool is worthy to assist marketing writers, content strategists, as well as paid and email strategist alike. https://shorturl.at/0isQe

AI tools like ChatGPT are great researchers. But great writers? Not so much. If you've bent over backward prompting the likes of ChatGPT to craft a publish-ready piece of thought leadership only to throw your hands up in frustration at its poor quality, hello and welcome. You're in good company. In this video, CEO Mark O'Brien and director of products John Nugent dig into the question you're rightfully skeptical about: Can AI Content Be Extraordinary? (Spoiler alert: Based on what you've tried out, you might be surprised!) Catch Mark & John in our webinar series that covers what AI can and can't do to give your agency a leg up in creating market-ready content. Learn more here: https://bit.ly/3AueQKh

Agencies, we're facing tough times, and you might feel like you're the only one struggling. You've weathered storms before, but this one feels different. You're not alone. On September 4th, we're kicking off a webinar series to address the challenges in our industry and what you can do now to transform them into your competitive advantage. Join our very own Mark O'Brien to talk about: 📊 The patterns we've seen over the last 18 months 🔮 What to expect for the rest of this year and into 2025 🧰 How you can equip your agency for success in this new era This is just the first of three events. We'll be unveiling a new product at the Mirren AI and Tech conference in New York, followed by another webinar on October 16th for those who couldn't attend Mirren. (Mark explains more in the video below 👇) Join us to get a leg up on today's industry-wide challenges: learn how to significantly increase your bottom line and decrease time to market. We've been helping agencies adapt to technical and market changes since 1995, and we're not stopping now. We'll see you starting September 4th. Let's tackle these challenges together. Learn more and register here: https://bit.ly/3AueQKh

What an incredible time Mark O'Brien and I had at this year’s Mirren Live event in NYC. I was thrilled to speak on Day 1 and to learn from so many other incredible speakers throughout the event, including David C. Baker, Matt Quinn, and Tim Williams. Mark and Dave Currie also hosted a lively roundtable discussion on Day 2 that surfaced a lot of interesting perspectives and debate. The whole thing was a ton of fun. But perhaps most impressive of all was the way the Mirren team made this event flow flawlessly while making the whole thing look EASY! Brent Hodgins, Laura Matthews, Quinn Embrey, Jerry May, Sharon Honjiyo, and Madeline Kraft: you all are absolute PROS at what you do. As an attendee, I was able to navigate to all my sessions easily, they started and ended on time, I saw zero(!) AV issues, and enjoyed a perfect balance of content and networking time. As a speaker, I felt completely taken care of. I always had someone thinking five steps ahead about what I needed and where I needed to be. I honestly could not be more impressed with how you all ran this event and I know that doesn’t happen by accident. Thank you!