Next/Now

Meet Zachary Lindemann. Zach first joined NEXT/NOW in 2017, contributing his talents across a wide range of projects, from immersive experience centers to gamified pop-ups. Now, as our Senior Motion Designer, he continues to push the boundaries of what’s possible, creating visuals that elevate every environment they touch. In Zach’s own words, "Animation is what brings physical spaces alive and transforms them into experiences." We’re proud to have him as part of the team and look forward to the groundbreaking work ahead.

Working with JBG SMITH on their HQ in Washington, D.C., our team had the privilege of creating dynamic LED content that goes beyond traditional placemaking. By integrating live data feeds from ongoing construction sites, the visuals adapt and evolve, offering a unique narrative that reflects the company’s impact in real time. The use of thoughtful technology in this way can create a deeper connection with visitors, transforming screens into more than just a backdrop, but experiences that will foster a new appreciation for the company’s vision and work.

We are thrilled to celebrate Half Rez 2024 tomorrow as one of this year's sponsors. From immersive environments to themed entertainment and retail, motion serves a pivotal role in our experiences at Next/Now. We're honored to support and collaborate with some of the best in the industry every day, and look forward to seeing everyone there!

The National Basketball Association (NBA) Houston retail experience embodies the dynamic spirit of the league through kinetic audiovisual installations, cinematic displays, storewide audio, and live broadcast. Next/Now’s Activate360 is the robust content management system connecting it all in one place, allowing for real-time remote updates to any touchpoint within the store. View our full case study on the website: https://buff.ly/3Na0thj

The United Airshop Immersive Theatre reimagines what’s possible in aviation technology through stunning visual storytelling, projection mapping, and interactive content. Serving a dual purpose as both an engineering tool and presentation space, the custom control center allows for ultrawide video playback, 3rd-party app functionality, 3D environment exploration, and mobile device connection. Learn more in our case study: https://buff.ly/47kTvPu

Accessibility in design is paramount. Located in the lobby of Boston Children's Hospital, this 16’ x 16’ LED installation places guests at the center of its story. With interactivity that can be shared regardless of age, size, or ability, the experience gives families a moment of connection and excitement amidst what can be an otherwise challenging environment. Learn more about accessibility's role in this project on our website: https://buff.ly/3z3DJMt

For this leader in smart electrical grid technology, a 360 approach to brand communications includes a real-time XR immersive experience in their customer experience center, multiple 3d web interactives, exhibit visuals, and brand manifesto films. Happy to be a part of the smartgrid revolution...

Cohesive visual expression is one of the most important factors in giving a space that elevated feel, though it can often be overlooked when working with multiple vendors. As end-to-end partners for AHEAD, we took our content a step further, perfectly syncing designs across all three touchpoints. View the full case study here to learn more: https://buff.ly/47aSsSe

We love seeing our employees share their passion for immersive design beyond the workplace. Earlier this month, Next/Now's Designer & Marketing Strategist, Mitch Tapia, spoke with AIGA Chicago about his experience in the space-- sharing insights, opportunities, and advice with his peers. Mitch is an incredible asset to our team, developing and designing our promotional content for social media and our website.

Taking a holistic approach to guest experiences, we reimagined a wayfinding framework for the Smithsonian that begins before you even step foot on campus. Engaging with guests ahead of their visit can help institutions increase interest, build excitement, and improve ease of experience down the road. View the full case study on our website: https://lnkd.in/geHFf-_D