NGS Productions

Do you know where a prospective students eyes go first when they land on your school's website or landing page? Many schools forget that their web pages can easily overwhelm visitors with too much information—endless paragraphs, too many buttons, and cluttered text... Here's some tips to fix it: 💡 Simplify the Experience: A video header with a compelling thumbnail above the fold easily draws the eye and encourages action. It invites visitors to play and watch, instantly engaging them. A well-placed video can capture their attention and immerse them in your school’s story and offerings right from the start. 🎯 One Call-To-Action: After they watch, don’t bombard them with options. Leave them with one clear call-to-action—whether it’s to “Apply Now” or explore programs—moving them further down the funnel. ⚠️ Cognitive Overload = Bounce: If you overload them with too much all at once, they’ll leave. I’ve seen this firsthand on countless college websites—where the potential to guide students with targeted content is missed. By using video and strategic content placement to help prospective students make easy decisions, you’ll see a noticeable impact on engagement and conversion. How are you distributing your school's content? #HigherEd #WebsiteStrategy #highereducation #ContentStrategy #StudentEngagement #CollegesandUniversities

Does your school need an in-house videographer, or would a social media specialist be a better fit? Understanding the difference can help streamline your content strategy. 🔍 Videographer’s Role: An in-house videographer is valuable, but if they’re juggling everything from promotional videos to social media content, burnout is inevitable. Video production is time-consuming, and trying to do it all can lead to frustration and turnover. 📱 Social Media Specialist: If your goal is quick, consistent content, a social media specialist might be all you need. Someone who can capture footage on the go with an iPhone and handle light editing can be highly effective for social platforms. 🎯 Strategic Balance: Aligning each role with your school’s content needs will reduce stress, save time, and ensure your content is both high-quality and sustainable. What’s your take? How are you handling the bulk of your higher-ed content? #HigherEd #VideoMarketing #SocialMediaStrategy #ContentCreation

Your school's video and social content is a direct reflection of your brand and what you offer to students. If you’re not taking this seriously, you’re not taking your prospective students' opinions seriously. 🔍 First Impressions Matter: I visit tons of school websites daily, and I'm shocked at how outdated some of the content looks... like it's from the ‘90s! Remember, your video content needs to grab attention, be vibrant, and showcase credibility. 🏡 Think of it as Curb Appeal: Just like when buying a house, the first thing that draws you in is how it looks. What's the pool look like? Oh a beautiful staircase? Can you see yourself living there? The same goes for your school’s video content—it needs to be visually appealing and make students imagine themselves there. 🚫 Point-and-Shoot Isn’t Enough: Just because you’re capturing video footage doesn’t mean you’re conveying the right message or visuals. If it doesn’t look good to begin with, students won’t be interested. 💥 Take It Seriously: Invest in high-quality video content that truly showcases your school. When students see it and feel compelled to choose your institution, you know you’ve done it right. #HigherEd #VideoMarketing #ContentStrategy #StudentEngagement #Branding

Featuring your alumni in your school's video marketing content is always a great idea. But how do you do it correctly to captivate students who hate drawn-out presentations and have short attention spans? Here's some things to consider... 🎯 Know Your Audience: Remember, the majority of your viewers will be between the ages of 16 to 18. They're used to fast-paced, straight-to-the-point content. 📹 Content Matters: If you’re interviewing an alum on Zoom, the quality might not be the best, but you can still spice things up to make due. Think about ways to enhance it like adding graphics, illustrations, or even trendy subtitles or music. 🔧 Editing is Key: Cut out long pauses, "ums", and other word fumbles to keep the video flowing, maintaining viewer interest and retention. By keeping these things in mind, more students will resonate with the message and help trigger certain responses and actions from your marketing material. #highereducation #alumni #contentstrategy #videoproduction

Can you tell we were excited with the results??? This is what it’s like before vs. after launching a higher-ed campaign! It was a blast crafting this together for Montgomery County Community College’s “How Do You Montco?” campaign, now featured around the Philadelphia area on the Southeastern Pennsylvania Transportation Authority (SEPTA) buses! Here we featured a volleyball student-athlete, Athena, who just transferred to West Chester University of Pennsylvania to continue her education. I love being able to get the students involved and having them be excited for these projects. If you work in higher-ed marcomm and need help with creating assets at scale, alleviating your time spent on projects, and tailoring projects to fit your budgets, we are your go-to! We promise 😮💨😎

Looking for a fresh and impactful video idea to attract students to your school? Here’s a concept that can spark interest with prospective students. Think about it... 💡 Why Do Students Choose College? The primary reason is to secure a good-paying job that they enjoy. With this in mind, create content that directly addresses this goal with... 🎬 Success Story Videos: Feature current students or recent graduates sharing their journey to landing their dream job. These brief success stories should highlight: 1. Resources & Support: Showcase the resources and support your school provided, from career services to networking opportunities. 2. Practical Tips: Include advice on interviews, resume building, and other career-related tips that the college offered. 3. Personal Touch: Emphasize how the school made them feel supported every step of the way. These videos will not only engage prospective students but also demonstrate the tangible benefits and outcomes of attending your institution. #HigherEd #StudentSuccess #ContentStrategy #highereducation

Want to boost your school's marketing results? Here's how to run an effective video ad strategy: 🎬 1. Prioritize Video Ads: It’s widely known that video ads outperform static image ads. Videos engage, inform, and capture attention far better than static visuals. 🔄 2. Rotate Multiple Ads: Don’t rely on just one video ad. If you only run a single ad, your audience will see it repeatedly and lose interest quickly. Instead, have multiple video ads in rotation. When viewers watch the first video for a certain duration, the next one in the series should appear, keeping the content fresh and engaging. 💡 3. Evolve Your Messaging: As your audience views different ads, gradually change the messaging. This evolving content shifts their perception and consideration, leading them closer to taking action—like applying or visiting your landing page. 🧩 4. Think Beyond One Video: One video is just a piece of the puzzle. Develop a series of video assets with tailored messages that build interest and guide viewers towards a specific action. This multi-layered approach will drive real results for your school. If you want to implement these strategies and are curious how we do this for other schools, send me a DM! #highered #adstrategy #contentstrategy #highereducation

Here’s a crucial reminder: YouTube is the world’s second-largest search engine, right behind Google. People flock to it for information, value, and tutorials. Are you leveraging it as a marketing tool for your school? Remember to keep these important tips in mind... 📈 Distribution: Don't limit yourself to just Facebook and Instagram ads. YouTube offers a massive opportunity to reach prospective students right when they're searching for relevant content—like how to choose a college or what campus life is like. 🎯 Ad Placement: Place certain videos before content or landing pages your target audience is likely to view. This way, you're engaging them at a critical decision-making moment. 🔍 SEO: Optimizing your videos with the right keywords can also improve your visibility in YouTube searches, further extending your reach. If you're curious how we implement winning YouTube content strategies send me a DM and I'd be glad to show you how. 📩 #highereducation #digitalmarketing #youtube #contentstrategy #highered

If you want more engagement from your student followers on Instagram, Facebook, and other platforms, it's time to rethink your content strategy. Here are 4 practical steps and things to consider when posting content: 📉 Avoid the Canva Trap: While Canva-made graphics are convenient for campus updates, they often get the least engagement. We need to ask ourselves: What are we truly using our social media pages for? Are they for campus updates? Showcasing programs? Highlighting campus life? 🎯 Purposeful Posting: Identify the core purpose of your social media. Is it to inform, entertain, or inspire? Without a clear direction, your school's Instagram page might just end up as a series of generic text updates that your audience will scroll right past. 💡 Diverse Content: I'm not saying to ditch the Canva updates entirely. Instead, balance them with a mix of engaging content that brings vibrancy to your page. Think student takeovers, behind-the-scenes glimpses, event highlights, and user-generated content. 🌟 Engage and Showcase: Your social media should reflect the energy and spirit of your school. Create content that resonates with students, prospective students, and even parents. Show the fun, the achievements, and the unique experiences your campus offers. Remember, social media is a powerful tool, so use it wisely to ensure you have a brand worth following! #HigherEd #SocialMediaMarketing #StudentEngagement #ContentStrategy

Here's a real-life example of correctly repurposing and distributing content for your school's marketing. This week I posted a video ad we created for Montgomery County Community College's Culinary Arts program that's different from the one below (check my page if you haven't seen yet). You'll notice a couple different things: 1. Aspect ratio format 2. Voiceover 3. Length 4. Messaging 5. Call-To-Action The previous one was positioned for Google/YouTube marketing, while the video below was designed more for social media and impressions. How you tailor your content matters, and how you post it on different platforms matter. Don't let 1 video be the end all be all! #videoproduction #highered #collegesanduniversities #digitalmarketing