Nicole Miller, and global asset experts, Gordon Brothers proudly announce the relaunch of Nicole Miller Men’s. Started in 1986, Nicole Miller Men’s became a global success in part due to a little accessory, the novelty necktie. Miller used excess dress fabric to make three dozen printed ties, which sold out in a week. She began to add more prints and produced these as limited editions. Shortly after that rapid success, she expanded into Men’s casual wear, formal wear, fragrance, and accessories.
Now, 38 years later, Nicole Miller Men’s relaunches this Spring with new licensee Versa Group, offering Men’s dress shirts and sports shirts. Staying true to Nicole Miller’s well-known designs, with a focus on expansion to new audiences, the menswear assortment will be infused with multiple technical elements. The collection includes specialized performance features, including stretch and moisture-wicking properties, and is currently available at select retailers.
“We look forward to our partnership with Nicole Miller” said Marc Seruya, Chief Executive Officer, Versa Group. “By utilizing our technology, we are able to introduce the brand to new audiences while bringing quality products to our loyal customers.” Versa Group will be expanding their product line into dress pants for Fall 2024.
In addition, LNK Neckwear, a new licensee who is producing neckties, bowties and pocket squares leveraging prints from the Men’s apparel line, will also debut in Fall. LNK is a family-owned business currently thriving in their fourth generation with nearly a century dedicated to Men’s neckwear. “I have been a big fan of Nicole for many years,” shared Steven Klaus, President of LNK. “We are excited to sign on and collaborate with Nicole Miller, an iconic brand known for its timeless aesthetic and unique detailing.”
Carolyn D'Angelo, Senior Managing Director at Gordon Brothers who oversees Nicole Miller, stated “The expansion into Men’s allows us to strategically partner with new licensees to bring more categories to the brand while maintaining the craftsmanship and design quality Nicole Miller is known for.”
Fashion designer Nicole Miller is excited for the return of Men’s and sees it as a big growth opportunity, “I vividly remember walking down the street and seeing everyone wearing my shirts and ties back in the 80s and 90s and I look forward to replicating this success; not only with my previous customers, but with new ones as well.”
