Nielsen Norman Group

Our problem today is that there is no cohesive design strategy for business services delivered across digital channels. However, rather than dismantling corporate silos, organizations need to change how they work by creating connectivity across silos and across user journeys. In our most recent podcast episode, Kim Flaherty talks with host, Therese B. Fessenden, about her latest report, Architecting a Journey Management Practice and how Journey-centric design is becoming an emerging practice. Kim talks about how Journey-Centric Design is a collaborative design framework that shifts focus from single products to entire customer journeys helping to prioritize the end-to-end experiences rather than just a piece of it, helping customers reach their goals in a seamless, connected way. Listen to the full episode now and let us know what you think in the comments! 
https://bit.ly/4f0E7Lk

 Want your own copy of the report? Purchase yours here: https://bit.ly/3YlkpTj

 Or read more on journey-centric design with our free article: https://bit.ly/4f0E81Q

 #JourneyCentricDesign #UXStrategy #CustomerExperience #BusinessTransformation

Explore our Discovery Study Guide to elevate your UX design process! 🌟 We’ve compiled valuable links to articles and videos that teach you how to run successful discovery efforts. This critical phase helps you research the problem space, frame the challenges, and gather evidence to guide your next steps. Don’t skip this essential step—set your team up for success by focusing on the right problems to solve. Check out the complete guide here: https://lnkd.in/ek5N9J8m #UXDesign #Discovery #StudyGuide #UserExperience #Research #ProfessionalGrowth #ContinuousLearning

Eyetracking is a powerful tool in UX research to help us understand how people read online and how they process webpages. If you’re interested in running your own eye-tracking study there’s a lot to consider to ensure your setup produces accurate, reliable data. Here are 3 recommendations for your study: 1️⃣ Pilot test your study. This helps identify setup issues and ensures that the equipment, tasks, and environment are all functioning as expected. 2️⃣ Use a fixed (not rolling) chair for your participants. You don’t want to give participants any reason to move out of range and ruin equipment calibration. 3️⃣ Deliver task instructions either verbally or through the eyetracking software itself. Referencing printed task sheets can break calibration (dependent on the tracker you use). Want to see how we ran an eyetracking study? Check out Kate Moran's article: https://bit.ly/48cswpV Or get more tips from our FREE report: https://bit.ly/489pzGq Don’t have time for your own study? Purchase our report How People Read Online: The Eyetracking Evidence: https://bit.ly/4dP6Npk - 98 USD Individual License #UXResearch #EyeTracking #Usability #DesignInsights #UserTesting #UXDesign #DataDrivenDesign #ResearchMethods

AI is transforming the way we conduct UX research, making complex tasks faster and more efficient. Whether you’re a beginner or seasoned researcher, AI can help you with planning, ideation, and streamlining your process when used effectively. But how exactly does GenAI work? Simply put, one way to think about it is like a complicated game of Mad-libs, where instead of trying to come up with a ridiculous word for a humorous effect, GenAI systems aim to provide a most likely response to your prompt based on context, grammar, word meanings, and a plethora of training data. If you want to explore the nuances further, check out one of Page Laubheimer's recent articles: https://bit.ly/4dsxTCt Wanting more resources on how to get started using AI? Here’s how to dive in: AI Terms & Tips: https://bit.ly/3Nduhto https://bit.ly/3N8G7F7 https://bit.ly/3BHdMTy https://bit.ly/3XxrWj4 https://bit.ly/3BExrU9 https://bit.ly/4dwQFsc https://bit.ly/4dsApIQ AI & UX Research: https://bit.ly/4eSlBo1 https://bit.ly/4eSlBo1 https://bit.ly/4gJcfwq https://bit.ly/4duHmZP https://bit.ly/4dz3dzx AI & Prototyping: https://bit.ly/3TGpofX https://bit.ly/4gTIN6X https://bit.ly/4dAfN1p Now is the time to start incorporating AI into your research workflows. Want more help and tips? Check out our full list of AI articles: https://bit.ly/4eNOMIS Or try our course Practical AI for UX Professionals: https://bit.ly/4cco1g9 #UXResearch #AIinUX #ArtificialIntelligence #UserExperience #Research #Innovation #DataAnalysis

One of the hardest things about UX is actually applying the techniques, especially when there’s so much conflicting advice out there. That’s why our live, virtual UX training is designed to connect theory to practice, empowering you to thrive in your role. What makes NN/g courses different from all the UX training out there? ✅ Expert-led, research-based guidance — Learn directly from seasoned UX pros who know the field inside and out ✅ Hands-on learning — Our courses combine collaborative exercises and Q&A to make sure you can apply what you’ve learned immediately ✅ UX Certification — Add credibility and confidence to your skillset by taking 5 courses and passing 5 exams to get your NN/g UX certification Now’s the time to expand your UX toolkit. 💰 Save up to 20%** on courses from now until January! 👉 Sign up for our courses today: https://lnkd.in/gJBrfQzQ ✉️ Or keep up to date with future courses by subscribing to our newsletter: https://lnkd.in/ez5mhyqj #UXResearch #UXDesign #UserExperience #UXCertification **Course discount can only be applied to courses offered within the same event week

Struggling to get actionable insights from usability tests? Well, the quality of your test results hinges on the tasks you make. Whether you’re conducting qualitative or quantitative research, here are some essential tips for creating tasks that lead to better insights: 1. Avoid accidentally providing any clues in your task. ❌ Bad: Sign up for the Alertbox. ✅ Better: Sign up for this site’s newsletter. 2. Try to keep the task emotionally neutral. ❌ Bad: Find a gift for your mom’s birthday. ✅ Better: Find a gift for your friend’s birthday. 3. Always pilot test your tasks! It’ll save you from wasting your resources by accidentally using a bad task and from getting bad data. What more tips for both qual and quant task writing? Check out this article by Kate Moran for more: https://bit.ly/3TSnVmE New to usability testing and want more hands-on practice? Try our course on Usability Testing for more: https://bit.ly/3ZPDlfn #UXResearch #UsabilityTesting #QualitativeResearch #QuantitativeResearch #UXDesign #UserExperience #TestingMethods #UXTesting

How can publicly available AI tools can help us UX researchers in our daily practices? Well, Kate Moran and Maria Rosala dive into this exact question in one of their latest articles. Here are a few key takeaways from the article: → AI is currently the most helpful for research planning (ie. desk research & ideation) → AI is great for note taking during interviews…but don't rely on them to conduct interviews unless you want shallow results → AI tools can help with data analysis, but you need to be cautious of mistakes and oversight (treat it like an intern where you have to double check their work) → Use AI to assist with communication with stakeholders (it’s always nice to have a copy editor on hand) Just remember AI won’t replace the critical thinking and creativity that UX research requires—it’s a tool to support those strengths. Curious about incorporating AI into your workflow? Read the complete article here: https://bit.ly/4eSlBo1 For a more in-depth AI exploration into your UX work try our course: https://bit.ly/4cco1g9 #UXResearch #AIInResearch #ArtificialIntelligence #UserExperience #DataAnalysis #UXInsights #Research

We have live online courses lined up for you at the end of this month! Check out one (or more) of our 32 course topics this month. Gain practical insights and skills in UX design, research, and more from one of our many skilled instructors. Sign up for courses like: Oct 28: Practical AI for UX Professionals with Caleb Sponheim: https://bit.ly/3Zy6prH Oct 29: Analyzing Qualitative UX Data with Maria Rosala: https://bit.ly/4efUJ1n Oct 30: Customer Journey Management with Garrett Goldfield: https://bit.ly/3XYLfBC Oct 31: Statistics for UX with Raluca Budiu: https://bit.ly/3BjKryv Nov 1: Inclusive & Equitable UX with Shanae C.: https://bit.ly/4efwd0k Check out the full schedule here: https://bit.ly/3ZG8Nwu Want to see a new topic or course? Let us know what we’re missing in the comments. #NNG #NNGCourses #UXCourses #LiveOnlineLearning #OnlineLearning #UX #UXResearch #Research #AlwaysLearning

AI is moving fast, but policy? Not so much. 😅 In the latest episode of The NN/g UX Podcast, host Therese B. Fessenden sits down with Paige Lord, Senior Product Marketing Manager at GitHub, to discuss the intersection of AI, ethics, and policy. Paige brings her unique insights from her work and research at Harvard on AI and privacy rights. Listen to Paige’s thoughts on AI policy, ethical dilemmas, and the power UXers have in this space. 🎧 Don’t miss out! Check out the full episode and let us know your thoughts in the comments: https://bit.ly/3BJD5oi #ResponsibleAI #UXDesign #AIEthics #UXResearch #ArtificialIntelligence #AIPolicy #AIProducts #EthicalDesign #UserExperience

Recently when Kate Moran spoke at the #UXIndia conference, she got to showcase a GPT she made to help you out with your UX research: Ari, the UX Intern. Now, what can Ari, the UX Intern, help you do exactly? Well, they can help you brainstorm ideas, desk research, come up with interview questions, and more. However, just like many human interns, they are eager to please but don’t always fully understand what you want. They can make mistakes, blindly agree with your ideas, make up fake information, and lack some contextual awareness. When working with AI tools to assist in your research, like Ari, remember to: • Always double-check the AI’s work. • Treat AI-produced documents, communication, and deliverables as a first draft, not a final product. • Think of AI tools as your intern, not your mentor. • Provide ample context and specific instructions for best results. For more on Ari and using AI as an intern, read Kate’s article: https://bit.ly/4duHmZP Want to try out Ari for yourself? Check out Kate’s custom GPT: https://bit.ly/4ePz0Nm #Ari #ArtificialIntelligence #ChatGPT #AI #AITools