🚨 Exciting news! Nielsen’s The Advertising Media Spend Report - H1 2024 is now live! This report provides a detailed analysis of media investment trends, giving advertisers and agencies insights to guide their advertising strategy. Download your copy today and stay ahead of the game: https://bit.ly/4f320Sa
Nielsen
Software Development
New York, NY 1,176,590 followers
Powering a better media future for all people
About us
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).
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http://nlsn.co/6006JMfty
External link for Nielsen
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- Software Development
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- 10,001+ employees
- Headquarters
- New York, NY
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- Public Company
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- Television, Radio, Books & DVDs, Online, Music, Advertising Agencies, Telecom, Video Games, Sports, Streaming, SVOD, Marketing, Media, and Measurement
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Updates
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Nielsen reposted this
Next in our Brand Summit recap series - a shout out to Ron Amram at Mars and Robert Winston at Nielsen for leading our session, 'Showdown at the CTV Corral.' This workshop delved into the challenges of CTV advertising, including concerns about measurement accuracy and transparency, the complexity of CTV buying processes, and strategies for incorporating CTV into marketing plans despite current limitations. Thank you, Ron and Robert! #TheRoom
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With rising ad budgets, the competition in media is heating up. Understanding where and how your competitors are investing is more critical than ever. Nielsen's Advertising Media Spend Report H1 2024, powered by Ad Intel solutions, gives you the insights to maximize your advertising and reach your audience globally. http://nlsn.co/6040qrD1M
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First-party viewership data is becoming essential for advertisers. Larry Allen, VP & GM of Addressable Enablement at Comcast, emphasizes its importance in his conversation with Nielsen and shares how big data can enhance your addressable advertising strategy. Watch the full conversation here: http://nlsn.co/6045qDFb9
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Only one week until the #ANAmasters Marketing Conference! 📅 Secure your spot to visit the Nielsen booth and explore our newest improvements firsthand. Schedule a meeting with our team today! http://nlsn.co/6044qJ2bp
Book A Meeting | ANA Masters 2024
events.nielsen.com
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Nichole Henderson, GM of Campaign Analytics at Nielsen, shares how Nielsen ONE Outcomes helps marketers break down silos and deliver full-funnel campaign performance insights. Get actionable data to optimize your marketing strategies. Watch the entire conversation here: http://nlsn.co/6049qDLGf
Understanding full-funnel measurement: From who saw the ad to the outcome | Nielsen
nielsen.com
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Nielsen in its recent article "How to plan with outcomes in mind" breaks down how Nielsen ONE’s holistic measurement can help you track performance across the customer journey, ensuring better reach and frequency metrics. Read here: http://nlsn.co/6048qRKQr
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Nielsen reposted this
A seasoned global marketing leader with comprehensive experience in establishing marketing as a competitive advantage through strategic initiatives that drive full funnel customer engagement.
I am excited to be attending the #ANAmasters 2024 next week. Let me know if you will be there; lets meet up! Stop by the Nielsen booth to see how we are super charging everything from advancing measurement to advanced audiences. http://nlsn.co/6007UfpV3
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Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation, shares insights on how fragmented viewing behavior is reshaping audience engagement. Discover how Nielsen’s Big Data + Panel enhances targeting strategies. Watch the full conversation here: http://nlsn.co/6041qPM5W
Advanced audience targeting to unlock granular viewer insights | Nielsen
nielsen.com
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Nielsen reposted this
Helping Nielsen’s clients understand our policies and data so they can maximize advertising revenue through the effective use of audience estimates.
Nielsen and FOX advancing TV advertising! Two of my favorite people, Mainak Mazumdar, Chief Research and Analytics Officer at Fox Corporation and Molly Poppie discuss the importance of advanced audiences. Mainak shares his thoughts on implementing advanced audience targeting in media deals and Nielsen’s capabilities and investment in this space. Watch the video here: https://bit.ly/3NkI811 Gracenote #advertising #marketing #advancedaudiences
Advanced audience targeting to unlock granular viewer insights
nielsen.com