Night

We're off to the races with our newest client, Alba Hurup Larsen! Alba is a motorsport prodigy who gained international recognition after winning the fourth edition of FIA Girls on Track – Rising Stars. At just 16 years old, Alba earned a coveted spot in the 2025 F1 Academy season, where she will represent Tommy Hilfiger as one of the youngest drivers on the grid.  Alba isn't just racing; she's rewriting the playbook on what it means to be a female athlete in a sport traditionally ruled by men and igniting a movement that goes beyond the track. She brings fresh energy and perspective to the sport, inspiring the next generation of female drivers through her achievements both on and off the track. Our team is very excited to be on this ride with Lars Hemming Jorgensen! CC: Adam Loria Alexa Levin Sasha (Jewett) Kellogg Valerie Grandjean Night

I’m excited to share that I’ve joined Night as a Talent Coordinator! A huge thank you to Reed Duchscher, Ezra Cooperstein, Andrew Garza, and the entire Night team for the opportunity. I’m especially thrilled to be working directly with John Nelson and Kevin Franklin to help creators including Kai Cenat, Agent 00, Duke Dennis, and others unlock new opportunities and reach their full potential.

We’re excited to celebrate the amazing journey of A.J. Befumo – the viral star behind The Costco Guys – who resparked his wrestling status this past November at All Elite Wrestling (AEW) Full Gear! A.J. stepped into the ring with his dynamic duo and son, Big Justice, by his side to face AEW star QT Marshall in a highly anticipated match at Full Gear’s Zero Hour. The battle was years in the making, as Befumo previously wrestled on the New Jersey independent circuit under the moniker 'The American Powerchild Eric Justice' during the 1990s through 2005. The intensity reached new heights when A.J. delivered his signature powerBOOM! finishing move to Marshall, adding even more fire to an already electric rivalry. This AEW Full Gear appearance marked a major milestone in A.J.'s career – transitioning from a beloved TikTok personality with over 2.3 million followers to a legitimate force in the wrestling world. His rise to fame began with his iconic Costco reviews, infectious original music, and viral collaborations with celebrities. His debut at AEW Full Gear was a culmination of years of hard work and dedication to both his social media and wrestling passions. Since then, A.J. and Big Justice have continued to captivate audiences, bringing their unique blend of humor, music, and charm to global audiences. Their viral TikTok presence and appearances on major shows like The Tonight Show with Jimmy Fallon have helped solidify their place as true entertainment icons. We’re incredibly proud of A.J. and his entire family for their success in both the digital space and now the world of professional wrestling. Here’s to many more wins, both in the ring and beyond! Night Sydney Scirica

Night Creative's 2024 has wrapped. It's been a huge year for the creative team here at Night. From spending weeks putting together a basketball tournament for Kai Cenat, only for him to get smoked by a bunch of 8-year-olds, to watching our Feastables rebrand hit store shelves – our small crew has had the privilege of working with some incredible brands and creators who trusted us to bring their visions to life this year. None of this is possible without the hard work of a number of different collaborators, so a huge thank you goes out to everyone who lended their talents to our team this year. This is just a glimpse – there's so much fresh work that couldn't make it into this that we can't wait to share in 2025.

This holiday season our TikTok sensation, The Rizzler, is shaking up traditional holiday marketing with a first-of-its-kind holiday diss track – “MGA Presents: Diss-mas.” In partnership with MGA Entertainment, one of the world's leading toy and entertainment brands, this innovative campaign challenges the typical holiday shopping experience with a 360° shoppable music video. Why does this matter? MGA is reminding shoppers that toys still have the power to bring joy and excitement. From the iconic Rainbow High™ dolls to Little Tikes® Cozy Coupes, the campaign features over 50 top toys for the holiday season – and most are priced under $20! This campaign reimagines the holiday gift guide with a fun, kid-centric twist, highlighting the toys that kids truly want (hint: it's not gift cards!). It’s creative marketing at its finest, blending pop culture, high-quality production, and a fresh approach to e-commerce. Key Highlights: - a shoppable music video directed by award-winning filmmaker Zac Dov Wiesel. - Over 50 MGA toys featured. - A powerful message for gift-givers: Holiday joy doesn’t have to come with a hefty price tag. Let me know how you like the song. Did any of these toys make your list this year? Night Sydney Scirica

Hunter Woodhall and Tara Davis-Woodhall continue to redefine what it means to be unstoppable, both on and off the track. As Paralympic and Olympic Gold Medalists, they aren’t just breaking records, they’re breaking barriers and leading the charge for change in Track & Field. Their story of resilience, love and excellence inspired millions this summer in Paris 2024. Last week, The Woodhalls were featured in GQ Magazine's Men of the Year 2024 issue and named as one of Forbes 30 Under 30, solidifying their status as trailblazers in the world of sports and beyond. Check out their incredible features to see why they’re changing the game and reshaping what it means to be legends in their sport. The best is yet to come for these two and I couldn’t be more excited for what’s next! cc: Sophie Bressler, Valerie Grandjean, Sasha (Jewett) Kellogg, Ashley Silver, Night #GQMenOfTheYear #Forbes30Under30 #Olympics #LA28 #TeamUSA GQ: https://lnkd.in/gE2aSntu Forbes: https://lnkd.in/ge8jAGss

Imagine if Saturday Night Live was live 24/7 for 30 days. Kai Cenat turned that idea into a reality with Mafiathon 2, delivering one of the most entertaining and electrifying live streams in internet history throughout the entire month of November. Whether it was helping line up an all-star guest list, securing a life-size T-Mobile iPhone for Kai in under 12 hours, or orchestrating a mansion-wide Nerf war featuring Kai, Kevin Hart, Druski, and Bryce James at 1:00 AM on Thanksgiving, I’m grateful to have played a part in this monumental event. Working alongside John Nelson/Night and Kai/his team was an experience I’ll never forget. Watching Kai’s vision unfold and reach billions was extraordinary, as demonstrated by these record-breaking stats: 🌍 7.7M+ average live daily viewers 📈 728K+ subscribers paid at least $4.99 💥 Billions of views across social media A huge thank you to everyone who made this possible and to all of the viewers who tuned in to witness it!

Every year, Oxford selects a Word of the Year that reflects the general mood or theme of the year... This year, the word is ‘brain rot,’ and I couldn’t agree more. Over the last 20 years that Oxford has been doing this, I’ve noticed a clear trend. In the 2000s, 2010s, and early 2020s, their words were influenced by the economy, news cycle, global events, and technology: 2005 ➡️ Podcast 2008 ➡️ Credit Crunch 2013 ➡️ Selfie 2019 ➡️ Climate Emergency 2020 ➡️ Unprecedented 2021 ➡️ Vax However, over last 3 years, every word has been popularized by the internet: 2022 ➡️ Goblin Mode 2023 ➡️ Rizz 2024 ➡️ Brain Rot I think this says a lot about where we’re headed as a society, and I don’t think it’s going to slow down anytime soon. Thank you all for reading each week 🙏

Excited that this is finally public: we've acquired Bottle Rocket Management. We've been working on this deal for the last 6 months. Chas Lacaillade is someone many people here have a great relationship with, and I’m glad that he and his team are finally joining Night. Bottle Rocket represents a deep roster with a large footprint in the science/tech space, including creators like Austin Evans, JerryRigEverything, and Will Tennyson.

Awesome to watch Bradley Steven Perry join his former castmates for this iconic reunion on Kai Cenat’s Mafiathon stream last week! Thrilled that audiences responded so warmly to bringing back this key piece of gen-z’s childhoods.