Sweet collab, Converse. We’re big Billie fans too. 🎤 👟 🔥
While our just-dropped Converse x Billie Eilish collaboration lets fans customize their own unique pair of Chuck Taylor All Stars with song lyrics, colors, graphics, and prints from her album ‘HIT ME HARD AND SOFT’ … bringing it into being was a team effort. From Design to Global Sports & Entertainment Marketing to Social Media, team members from across Converse helped make it all happen, including graphic designer Ryan Skerry. Ryan is the visual magician who stepped in once the collaborative design process with Billie was complete to translate her design choices and new product components from real life to the digital Converse by You customization builder. His mission? To ensure the Billie shoes of a fan's imagination are the ones that show up at their door. For example, Billie’s signature “Blohsh” character embroidery and license plate, oversized and undersized lace selections, and soles printed with lyrics from the album are all new to Converse by You. Converting them to the digital realm required meticulous mechanics, and persistence. "The small stuff has to look perfect," Ryan explains. "The colors need to match just right, and the graphics and embroidery have to land on the shoes the way they’re supposed to — to make sure fans can select their assets and be happy with their ultimate product. It’s like a puzzle.” Luckily Ryan’s well-versed in the challenge, since Converse by You updates its offerings every eight to 12 weeks to give consumers the freedom to create something wholly unique and of the moment. But be forewarned if you’re after the Converse x Billie Eilish offerings: The collaboration is only available until October 24, 2024. Get all the Converse By You details at www.converse.com/c/custom