Here’s a simple framework for #nocode agencies + freelancers to find clients.
⚡️ In our private community we’ve had deep-dive discussions on these channels, learning from each other how to tap different channels with the best practices of each.
📮 We’ll be sharing more about the community soon, but send me a dm if you can’t wait and want to join a cohort of other leaders now.
There’s additional context and interview recordings for members, but as an outline here are 12 channels to tap for your #nocode service business:
Inbound
SEO - Get specific on keywords for your niche of choice. Niches are riches!
Content Marketing - This includes copy (LinkedIn + Twitter) and video (YouTube + TikTok).
Referrals - Be pro-active in tapping your clients with strong offers for referrals.
Outbound
Cold email - Pro tip is to be meticulous in preparing your contacts list.
Cold calling - A well-crafted script and decision tree is a must.
Cold LinkedIn - Leverage software tools like CoPilot AI to smooth this process.
Paid
Google Ads - Again, greater specificity on keywords is key to winning.
LinkedIn Ads - Include a strong offer to draw engagement.
Facebook / Instagram Ads - Tap a specialist agency to ensure success on spend.
Marketplaces
Demand-driven - Marketplaces that focus on requests for work, like Upwork or Codemap.
Supply-driven - Marketplaces where you can post your skills, then wait for requests, like Fiverr.
Exclusive - Marketplaces where you have to apply to get in, like Toptal or Huddle.