peep the hot anthem film from our international brand campaign for Loop Earplugs: SHUT UP NOISE & TURN UP SOUND.
the campaign is live for the next few weeks across the USA and UK, and it’s Loop’s first mass awareness effort in america! 💁♀️🇺🇲
Loop’s a dream client. a smart, ambitious, and lovable team who picked PDA vs several other pitching agencies—to provide strategy, creative, production, and media for their first big brand campaign. it’s been a pleasure to craft a creative voice for these sophisticated products—bold noise filtering earwear that help humans thrive in our high-volume world, so we can all keep doing all the loud activities we love, while protecting our hearing.
it took an amazing team of beautiful, talented, and verrrrrryyyy hardworking people to bring this work to life, and we’re going to love you all forever.
our awesome clients: Dimitri O, Maarten Bodewes, Natalie Lefever (she/her), Anel Sarhatlić, Alex Aráez, Nina Hagen, Sayrade Vandermeersch, Anouk Heyvaert, Liesbeth Keuninckx, and Harm Kaptein...
our genius strategists: Ted Florea, Ancient LLC, and Nicole Hering…
our attractive and dedicated creatives: Aaron Mosher, david yankelewitz, Zac Sax, and Kristen Koop…
the legendary Marc Calamia, who’s pretty much an EP, MD, and COO in one tireless superhuman, and his amazing sidekick, Tunisia Seda, with help from Damisi Rosemond (he/him)
all the beauties at Bryght Young Things who shot the shit out of these films: Sandeep Vadlamudi and Chadrick Lontoc-Preuss, Steve Cozzarelli, Chelsea Greenwood, Lucas Carpenter, Sherry Shu, Ben Whatley, J.T. Camp, and Cesar Haliwa, and others...
plus our nonstop studio, who cranked out hundreds of beautiful assets: Cesar Barbosa, Yessica Yépez, Kasper Nyman, Bad Studio, Emily Freeman, Rosemarie Sparacio, and Daniel DeBiasi…
and our savvy media moguls: BrandVerge and NoLie Communications, Mollie Kehoe, Lynn Browne, Livia Pinzari, Libby (Smith) Dickerson, Jamie Keller, Alicia Bonanno, and Skyliar Davis.
also gotta give props to our amazing PR peeps at Raven Public Relations: Matt Van Hoven, Mat Newman, Colin Burke, Barrett Irmscher, and Hollie Rapello!
much love & many thanks, team.
#PDA #Loop #ShutUpNoise #TurnUpSound #ProductLaunch #LaunchCampaign #Advertising #Love #Innovation #Wellness #Party #Fitness #Motorcycles #Neurodivirgent #SoundSensitivity