Northern Light SinglePoint, LLC

Tomorrow! Knowledge management (KM) is rapidly becoming one of the most popular and practical early applications of generative AI (GenAI) in business. It’s a natural fit, because KM involves aggregating, managing, and mining vast amounts of text. But how can an organization measure the ROI? In this webinar, Northern Light will offer a model, grounded in both independent research and client experience, for calculating GenAI's ROI in a KM use case focused on market and competitive intelligence analysis. https://bit.ly/3XVN1n6

Next week! In this webinar, Northern Light will offer a model, grounded in both independent research and client experience, for calculating GenAI's ROI in a KM use case focused on market and competitive intelligence analysis for enterprises. Register today and join us to learn more. https://bit.ly/3ZEHK4S

A leading IT industry research firm writes, “The method early adopters prefer to fulfill GenAI use cases, via pilot or production deployments, is capabilities embedded in enterprise applications.” That stands to reason: In this scenario, GenAI is an enhancement to an existing piece of software, which has proven value to an organization; it’s a known quantity. There is a benchmark for the application’s performance, from which GenAI’s value can be ascertained. And if the software is a SaaS application, the user organization doesn’t have to do any development or add staff (and its associated cost) to put GenAI to work. Once approved and deployed, some training may be required to educate users how best to employ GenAI within the application, but the overhead is negligible. It’s essentially flipping a switch. Which is why many of Northern Light’s clients are dipping their toe in the GenAI waters with SinglePoint™, Northern Light’s knowledge management (KM) platform for market and competitive intelligence. https://bit.ly/3XUBUK0

Knowledge management is rapidly becoming one of the most popular and practical early applications of generative AI in business. But how can an organization measure the ROI? Join us for this webinar that offers a model for calculating GenAI's ROI in a knowledge management use case focused on market and competitive intelligence analysis. Register today and join us October 24! https://bit.ly/3XZ4E5L

Tomorrow! Northern Light Senior Vice President of Product Management & Delivery, Sheri Larsen, shares how leading tech vendors are employing GenAI to instantly derive insights from vetted credible sources to inform their strategy and marketing decisions. Register today. https://bit.ly/3WUhujN

Join us next week! In this webinar, learn how leading tech vendors are employing GenAI to instantly derive insights from vetted credible sources to inform their strategy and marketing decisions. Register today. https://bit.ly/3ZbU5xh

IT and information services companies are aggressively deploying generative AI to improve productivity in various business functions. One early application is for mining market and competitive intelligence research. In this webinar, learn how leading tech vendors are employing GenAI to instantly derive insights from vetted credible sources to inform their strategy and marketing decisions. https://bit.ly/3WOvoUC

Join our webinar to learn how leading tech vendors are employing GenAI to instantly derive insights from vetted credible sources to inform their strategy and marketing decisions by mining market and competitive intelligence research. Register today! https://bit.ly/3Au6P86

Most companies begin their generative AI (GenAI) journey by dipping a toe in the water. In a recently published report, Boston Consulting Group (BCG) says nearly every organization focuses initially “on quick wins using off-the-shelf GenAI tools to boost productivity and build experience either as one-offs or for a specific, narrow organization-wide use case.” And that’s exactly where Northern Light SinglePoint™ fits in; our specific organization-wide use case is knowledge management (KM) for market and competitive intelligence. When deploying SinglePoint, organizations have the option to immediately, without any internal development effort, reap the value of GenAI as a question answering tool for business researchers. When a user asks SinglePoint a direct question, the answer is automatically generated and presented in narrative form, with live links to the source material from which the answer is derived so users can click through to the source documents of greatest interest to explore a given answer in more detail. https://bit.ly/3ycQzrg

Northern Light has been talking for over a year about the power of generative AI as a value-added capability for competitive intelligence research. But don’t just take our word for it; there is academic research to back up our assertion. In an article in Harvard Business Review, the authors – a distinguished professor at Babson College in Massachusetts and several Swiss scholars – write: “In a rapidly evolving business landscape, having an information advantage is fundamental, but deciphering that vast sea of data to generate such an advantage is often times a very challenging task. Generative AI emerges as an essential compass, guiding leaders through the dense fog of information to illuminate strategic insights.” https://bit.ly/4c01S3F