Northern Oak Capital, LLC reposted this
📉Loss Aversion What is it and why should investors be aware of loss aversion? This is an interesting phenomenon where the perceived pain of losses impact an investor's emotions more powerfully than equivalent gains⚖️ Apartment investors may not want to invest their money in a syndication because of this perceived pain, especially during an uncertain and volatile economy.🏢 The returns could still be more favorable than other investment vehicles and yet, a high yield savings is still seen as a better choice. So how should you approach this to see the opportunity for what it is, and how can you overcome loss aversion?🤔 * Think long term⏱️ * Educate and identify realistic risks/rewards 📖 * Have an open, honest conversation with the General Partner 🤝 DM me or comment below to learn more about the benefits of real estate investing and see if it is right for you. #RealEstateInvesting #WealthBuilding #FinancialFreedom