nScreenMedia

FAST services engagement growth is stalled, and user growth is slowing despite modest original content investment. Creators and their content could be the key to returning FASTs to growth. https://lnkd.in/gURtgJKy

The role of social media in TV discovery, SVOD pricing optimization, and churn reduction are three key takeaways from Deloitte’s new digital media report. https://lnkd.in/g6SAiUcr

People have reached their limit on paying SVOD price increases despite spending less overall on entertainment than in 2014. Why don’t people feel the savings? https://lnkd.in/g8ruCmWg

Deloitte says young people spend so much time on social and have such trust in creators that M&E marketing to them begins and ends on social platforms. But a balanced approach is best. https://lnkd.in/gFjcnxgd

Does Apple care if Apple TV+ makes a loss if it keeps people bound into the company’s closely held ecosystem? Yes, it does. It's working with Google and Amazon to erase $1B in service losses. https://lnkd.in/g_8jiRey

Four in five say they shouldn’t watch ads in paid streaming services, but a small discount quickly changes their mind. Low loads keep the experience good, but how long will they stay low? https://lnkd.in/gmBjmAbR

Sports streaming continues to gain momentum, with Peacock, Disney, Fubo, and DirecTV all part of the action this past week. We review all the activities and what’s ahead. https://lnkd.in/gTNc8e-J

May marks the second anniversary of HBO Max's renaming to Max. In that time, WB Discovery has failed to establish a clear differentiation for Max and is paying the price. https://lnkd.in/gxZDjYpj

It's getting difficult for viewers to tell the top SVOD services apart. Owning a sports league can help attract and keep customers, but owning a big title might not. A stronger brand identity could help. https://lnkd.in/gTvwECnA

CTV Ad fill rates slumped due to Amazon’s Prime Video ad slam, although the election gave a short-lived boost. Roku is trialing an ad format to beat the fill rate blues, but it may anger viewers. https://lnkd.in/g3WAksgU