Nuggetlands, LLC

Last weekend, I did something I hadn't done in over twenty years: I played a hockey game. It had been a long time coming, and I realized that fear had been holding me back. It wasn't until I stepped on the ice and started playing that I realized how much I had missed it. As I played, I started to think about the other things that fear had kept me from. Reaching out to my network for help, asking for a referral, or even asking for a sale. It's so easy to let fear take over and convince you that you can't do something. So today, I'm reminding you to *do the thing*. Do the thing that scares you, that intimidates you, that's out of reach, or that you think you're too old for. Because once you do, even if the results aren't what you want, it will be worth it. Don't let fear hold you back from the things you love or the things you want to achieve. Take that first step and see where it takes you. Thanks for coming to my Thursday Ted Talk. 😂

I recently had a client ask me why their competition was outselling them - especially troublesome since they're is a lot of overlap in their products. My current scope of work with them is focused on optimizing their Google ads, so that's where I started. I compared their ads, budgets, and keywords. I made some recommendations based on those findings. But when you're evaluating Google ads, you can't stop with just their platform. Their Google Ad strategy is not why they are being outsold. What is the landing experience like? What signals are being sent to Google by your organic content? This is especially important if you are using Performance Max Campaigns. Is it easy for a website viewer to become a lead? Then, dig even deeper. What does your email strategy look like? What does lead follow-up consist of with your sales team? Most important in all of this. - at every lead touchpoint, is it clear why the customer should choose you over the competition? #googleads #fractionalcmo #marketingconsultant