Quality does not come cheap but, for business, lack of quality, is very expensive. This principle was evident in my experience marketing frozen French fries to restaurants. The most affordable option was a product called Line Flow. These fries, characterized by their inconsistent length and high moisture content, were produced at the highest speed and lowest cost. If a restaurant owner was solely focused on price, Line Flow was the go-to choice. However, we enlightened these owners about the economic benefits of upgrading to a higher quality fry. Superior fries not only yielded more servings per case but also warranted a higher selling price. For instance, McDonald’s doesn’t compromise on the quality of its fries. The key takeaway to consider that the profitability a case can generate may not correlate with the just the upfront cost of a case.
A similar narrative unfolds in the realm of seed coating. One might question the rationale behind purchasing coated seeds when the bag contains fewer seeds. Coated seeds consistently demonstrate a higher conversion rate of legume seeds into viable seedlings. The enhanced survivability of coated seeds compensates for their reduced quantity is the key agronomic advantage. The same weight is planted as with raw seeds, and the coating will aid in seedling emergence, survival, and uniform stands.
Consider this comparison:
Raw Seed: 11,250,000 seeds-- yield 3,600,000 plants
Coated Seed: 7,425,000 seeds per bag--- yield 4,588,000 plants
The common mistake is to focus on the number of seeds in the bag. The more accurate perspective is to consider the number of healthy seedlings that each bag can produce. This shift in viewpoint can make a significant difference in understanding the true value of your purchase.